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When it comes to marketing, there has been a long-standing debate on the effectiveness of branding versus demand generation. While
Predicting the success and acceptance of a product or service is a crucial challenge for businesses. Market validation is the
In today’s globalized world, businesses are seeking new opportunities to expand their reach across borders. However, cultural differences can make
In today’s highly competitive market, retailers need to be creative and think outside the box to attract new customers and
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