Customer Data Platforms
Customer Data Platforms (CDPs) have emerged as pivotal tools in the realm of marketing, evolving from their nascent stages to robust systems that mitigate past challenges and enable
May 2, 2024
Category
Customer Data Platforms
Customer Data Platforms
Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic,
May 1, 2024
Customer Data Platforms
Anteriad, previously known as BNZSA, has hit impressive strides in its growth and rebranding. This leap stems from shrewd acquisitions and mergers, which have catapulted the company into
April 29, 2024
Customer Data Platforms
FirstHive is making waves with its cutting-edge approach to leveraging customer data. Following a successful capital boost from Benhamou Global Ventures (BGV), Saama, and tech investor Amit Singal,
April 26, 2024
Customer Data Platforms
In Brazil, the evolution of business intelligence (BI) is evident as organizations increasingly rely on data to make decisions. This reliance has led to a rise in the
April 25, 2024
Customer Data Platforms
After 13 years spearheading SALESmanago as co-founder, Greg Blazewicz is transitioning from his managerial duties to focus on advisory responsibilities, particularly in the mergers and acquisitions domain. Under
April 24, 2024
Customer Data Platforms
In a digital epoch where customer data equates to business currency, Fullstory steps up its game with the introduction of Data Direct. This new solution aims to revolutionize
April 23, 2024
Customer Data Platforms
In an era where artificial intelligence is reshaping every industry, Texxa AI has emerged as a seminal figure at the forefront of AI innovation. Offering a suite of
April 23, 2024
Customer Data Platforms
In the ever-evolving landscape of travel, where customer preferences evolve rapidly, Travelex has positioned itself at the cutting edge by embracing technological innovation. The company has leveraged the
April 22, 2024
Customer Data Platforms
In the marketing world, match rates between a brand’s first-party data and digital advertising platforms are crucial for campaign success. However, marketers have long grappled with low match
April 22, 2024
Customer Data Platforms
Supersimple is making waves in the AI data analytics field with a successful pre-seed funding round. Garnering $2.2 million, the company aims to revolutionize business intelligence. The investment
April 17, 2024
Customer Data Platforms
Hearst is poised to revolutionize its e-commerce approach by integrating SoundCommerce, a retail data platform designed to finesse marketing strategies and operational efficiency. With a reputation for influencing
April 17, 2024