Customer Data Platforms
In today’s competitive marketplace, customer data is a vital asset that can significantly differentiate brands. This data is not just a collection of numbers and statistics but a
January 22, 2025
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Brand Strategy
Content Marketing Technology
In today’s crowded marketplace, capturing the attention of consumers is more challenging than ever. Story-driven marketing has emerged as a powerful strategy that allows brands to connect with
January 21, 2025
Content Marketing Technology
In today’s saturated digital PR environment, creating standout campaigns is more challenging than ever. Brands must move beyond generic pitches and focus on tailored strategies that resonate with
January 16, 2025
Content Marketing Technology
The article from the Glossy Pop Newsletter offers a comprehensive outlook on the future of influencer marketing and content creation in 2025. The sector is poised for substantial
January 3, 2025
Sales Enablement
Performance marketing has long been heralded as a cost-effective way for brands, particularly emerging ones, to gain market traction and gather crucial data on consumer behavior. The allure
December 26, 2024
Customer Data Platforms
In today’s rapidly evolving marketing landscape, achieving true personalization at scale has long been a seemingly unattainable goal for many marketers. The closest most marketing teams have come
December 19, 2024
Mobile
The rise of Chinese flagship smartphones has been a notable trend in the tech industry, particularly over the last few years. Originally known for their high-quality yet remarkably
December 17, 2024
Customer Experience (CX)
Today’s leading brands, as well as those striving to make a place for themselves, share a common understanding that customer experience (CX) is crucial for their success or
November 14, 2024
DemandGen
In the competitive landscape of modern business, creating a memorable and engaging brand is essential. Custom mascots serve as unique tools to differentiate and humanize a brand. These
October 28, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) has become a cornerstone of effective B2B marketing. By focusing on high-value accounts through personalized outreach, ABM offers a targeted approach that leads to better
July 10, 2024
DemandGen
In today’s competitive marketplace, capturing consumers’ attention and staying top-of-mind is crucial for businesses striving for success. This is where the concept of mindshare comes into play. Mindshare,
January 8, 2024
DemandGen
A brand is much more than just a logo or a catchy tagline; it is the essence of an organization – its voice, personality, and values. A brand,
December 11, 2023