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The purchasing landscape in the UK has experienced a significant shift, with an overwhelming 68% of consumers now relying on
The ever-evolving landscape of data-driven marketing presents numerous challenges, pushing marketers to seek innovative solutions for improving their campaigns. Stirista,
The marketing landscape is on the brink of a revolutionary transformation, primarily driven by the rise of Generative AI, especially
In the age of data-centric business operations, Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) have become indispensable tools
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