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Customer data platforms (CDPs) play a critical role in helping businesses achieve this objective. As businesses continue to depend heavily
The Internet of Things (IoT) and artificial intelligence (AI) have become integral tools for improving and personalizing the customer experience
In today’s digital age, customer data has become the backbone of effective marketing strategies. The more you know about your
The importance of a Customer Data Platform (CDP) is significant in the modern business landscape where data has become an
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