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“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”
March 15, 2023
“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”

Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It

Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape
March 15, 2023
Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape

Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two

Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands
March 14, 2023
Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands

With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety

The Significance of Personalization and Data Quality in Modern Data Collection and Analysis
March 13, 2023
The Significance of Personalization and Data Quality in Modern Data Collection and Analysis

The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in

Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights
March 13, 2023
Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights

Voice of Customer (VoC) tools are an essential part of any business that seeks to understand and meet the needs

Understanding the Difference Between Third-Party Data and Cookies
March 6, 2023
Understanding the Difference Between Third-Party Data and Cookies

In today’s digital age, it is essential to understand the differences between third-party data and third-party cookies. Third-party data is

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“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”
March 15, 2023
“Microsoft Advertising’s New BMM Keyword Serving: What it Means for Advertisers and How to Adjust Campaigns”

Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It

Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape
March 15, 2023
Mastering the Future of Marketing: Embracing First– and Second–Party Data, Data Clean Rooms, and Adapting to the Evolving AdTech Landscape

Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two

Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands
March 14, 2023
Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands

With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety

The Significance of Personalization and Data Quality in Modern Data Collection and Analysis
March 13, 2023
The Significance of Personalization and Data Quality in Modern Data Collection and Analysis

The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in

Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights
March 13, 2023
Voice of Customer Tools: Enhancing the Customer Experience with Actionable Insights

Voice of Customer (VoC) tools are an essential part of any business that seeks to understand and meet the needs

Understanding the Difference Between Third-Party Data and Cookies
March 6, 2023
Understanding the Difference Between Third-Party Data and Cookies

In today’s digital age, it is essential to understand the differences between third-party data and third-party cookies. Third-party data is

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