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In the dynamic world of e-commerce, knowledge is power. Companies that excel in understanding their customers have a strategic advantage
A customer data platform (CDP) is a tool that businesses use to generate a unified view of their customers across
Customer data platforms (CDPs) play a critical role in helping businesses achieve this objective. As businesses continue to depend heavily
The Internet of Things (IoT) and artificial intelligence (AI) have become integral tools for improving and personalizing the customer experience
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