Jaime Walker, Author at B2Bdaily.com

Marketing Automation / Email Marketing

Behavioral Health Marketing Automation – Review

The delicate and highly personal nature of communication within the behavioral health sector has long presented a significant challenge for facilities aiming to maintain supportive, long-term relationships with their communities. The emergence of specialized marketing automation platforms represents a significant advancement, offering a technological solution to this deeply human problem. This review explores the evolution of this technology, its key

January 22, 2026

Customer Data Management

Is Your Most Valuable Data Trapped in Your CRM?

The modern enterprise invests heavily in Customer Relationship Management (CRM) systems, viewing them as the central nervous system for sales, marketing, and service operations. These platforms are incredibly effective at managing day-to-day transactional work, from tracking sales pipelines to resolving customer support tickets. However, a pervasive and increasingly dangerous assumption has taken hold: that the CRM is the final and

January 21, 2026

Customer Data Management

Is Your CRM Proactive Enough for Modern Customers?

The seamless, one-click convenience offered by digital trailblazers has fundamentally rewired consumer brains, creating an environment where patience is thin and expectations for immediate, personalized service are incredibly high. This article examines the urgent need for enterprises to adopt proactive, AI-powered Customer Relationship Management (CRM) systems to meet these modern demands. The central challenge is that while customer experience (CX)

January 21, 2026

Core HR

How to Win Employee Trust for AI Adoption

Despite the widespread availability and discussion of artificial intelligence, a significant majority of employees remain on the sidelines, with recent studies revealing that over half have yet to integrate these powerful tools into their daily work. This hesitation is not born from a lack of technological access but from a deeply human-centric set of concerns, including fears of job displacement,

January 21, 2026

Employment Law

Former Employee Sues Caterpillar for Racial Harassment

A Landmark Case: Unpacking the Allegations Against Caterpillar A federal lawsuit filed by a former employee has cast a harsh spotlight on manufacturing giant Caterpillar Inc., raising fundamental questions about corporate responsibility in handling workplace discrimination and retaliation. Christopher Younger, an African American man, alleges that he was not only subjected to racial harassment at a Caterpillar facility but was

January 21, 2026

Employment Law

Court Finds Firing for FMLA Abuse May Be Retaliation

An employee’s frustrated outburst during a phone call can create a powerful temptation for an employer to conclude that a subsequent request for protected leave is fraudulent, and acting on that assumption without a thorough investigation can lead directly to a protracted and costly legal battle. The Family and Medical Leave Act (FMLA) is one of the most administratively complex

January 20, 2026

Core HR

Employees Hide AI Use, Creating Major Business Risks

While business leaders champion the transformative power of artificial intelligence, a quiet rebellion is unfolding within their own teams as a significant number of employees deliberately conceal their use of these powerful new tools. This growing trend of “shadow AI” has created a critical blind spot for organizations, exposing them to a host of unmonitored security, privacy, and operational risks

January 20, 2026

Payroll

Is Your Payroll a Strategic Asset or a Major Risk?

The unassuming pay slip that lands in an employee’s inbox each cycle has become one of the most potent indicators of an organization’s operational health and strategic maturity. Once relegated to the back office as a repetitive administrative task, payroll has emerged at the forefront of corporate governance, employee experience, and financial strategy. For modern business leaders, the question is

January 16, 2026

E-Commerce

FBAReviews Unveils Major Expansion for E-Commerce Sellers

In a digital retail environment where fleeting tactics are increasingly yielding to sustainable brand-building strategies, one e-commerce growth platform is marking its eighth anniversary by fundamentally reshaping its service architecture to meet the complex demands of the modern seller. The company announced a major expansion of its services and supported marketplaces, signaling a decisive evolution from a niche solution into

January 16, 2026

Employment Law

Must Workers Repay Settlements to Join a Class Action?

A recent California appellate court ruling has sent a significant message to both employers and employees, fundamentally altering the landscape of class action settlements and corporate communication. The decision in The Merchant of Tennis, Inc. v. The Superior Court of San Bernardino County scrutinized an employer’s mass individual settlement strategy during a pending class action lawsuit, ultimately establishing a critical

January 16, 2026

Employment Law

Can Religious Nonprofits Mandate Faith for All Employees?

With a seismic ruling on January 6, the 9th Circuit Court of Appeals has redrawn the landscape for religious employers in nine western states, impacting organizations with a combined workforce of thousands. The decision, stemming from a lawsuit by the Union Gospel Mission of Yakima, allows these nonprofits to apply faith-based conduct standards to every employee, from clergy to cooks.

January 15, 2026

Employment Law

Meteorologist Sues Station Over Sexism and Deepfakes

A federal lawsuit filed in Nashville has cast a harsh spotlight on the intersection of persistent workplace misconduct and the emerging challenges of AI-driven harassment, revealing a complex case that could set a precedent for corporate accountability in the digital age. Bree Smith Friedrichs, a well-known television meteorologist, has taken legal action against her former employer, Scripps Media, the parent

January 15, 2026