Gone are the days when business decision-makers had to rely on whitepapers, surveys, and other marketing materials to stay up-to-date on the latest trends, news, and opinions in their respective industries. Today, podcasts have emerged as one of the most effective and preferred means of consuming business-related or thought leadership content. According to a report from Sapio Research, almost all
Marketing automation technology has become an essential tool for businesses looking to improve their ROI, streamline their marketing strategies, and better engage with their customers. By automating key aspects of their marketing efforts, companies can free up more time and resources to focus on other important business activities while still driving growth and success. In this article, we will explore
Marketing is one of the key pillars of business growth. A company’s marketing content acts as a catalyst that helps to reach out to the target audience, communicate the benefits of their products or services, and create demand. However, too much self-promotion in marketing content can end up alienating the audience. Therefore, it is crucial to learn how to strike
In today’s digital world, businesses that can effectively communicate with their customers through marketing campaigns have a competitive edge. With the right strategy in place, brands can promote their products or services, increase conversions, and build lasting relationships with their customers. Therefore, it is essential to have clear marketing initiatives with reliable ROI outcomes, especially when planning for the future.
In today’s digital age, with the prevalence of e-commerce and the increasing reliance on technology, personalization has become a significant factor in the success of businesses. Consumers have grown accustomed to being treated as individuals rather than as part of a uniform market segment and expect a personalized experience from the brands with which they interact. As a result, personalization
Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and the deprecation of third-party cookies, executing first-party data strategies that balance a value exchange with privacy is becoming more and more challenging. In this article, we take an in-depth look at Gartner’s
In the world of marketing, the race to create quality and insightful content is only becoming more difficult. With rising competition, shifting consumer preferences, and ever-changing search algorithms, marketers are under more pressure than ever before to produce content that stands out. However, in recent years, businesses have begun to leverage a new tool to increase content output and improve
In today’s digital landscape, customer engagement is key to a brand’s success. In order to engage customers, brands must explore and leverage all possible channels. One of the most popular messaging channels is WhatsApp. Recognizing the importance of engaging customers on WhatsApp, Braze has made native support for the messaging channel available. In this article, we’ll explore the benefits of
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also risen. Adobe, a leader in marketing software, has partnered with RainFocus, an event marketing technology company, to bring event marketing technology into its customer data platform. This partnership aims to boost marketing
Sales strategies are an integral part of any successful business. They provide a roadmap to increase sales revenue, maximize profits, and stay ahead of the competition. Sales strategies involve various techniques and methods that help businesses persuade potential buyers to purchase their products or services. In this article, we will delve deep into this topic and provide a definitive guide
In today’s fast-paced business environment, it is crucial to balance process and content to achieve remarkable results. The ongoing dilemma of whether to prioritize process or content can be a tricky one to navigate. However, both are integral to achieving success. In this article, we will discuss the importance of balancing process and content, the role of standardized and repeatable
Terminus launches Prospect Engine, a new data solution for go-to-market teams Terminus, a leading provider of account-based marketing (ABM) solutions, has announced the launch of its new data solution called Prospect Engine. This new offering is designed to help Go-To-Market (GTM) teams uncover high-quality accounts and contacts that are showing in-market buying signals but were previously unknown. In addition to
