Terminus launches Prospect Engine, a new data solution for go-to-market teams
Terminus, a leading provider of account-based marketing (ABM) solutions, has announced the launch of its new data solution called Prospect Engine. This new offering is designed to help Go-To-Market (GTM) teams uncover high-quality accounts and contacts that are showing in-market buying signals but were previously unknown. In addition to providing powerful data, Terminus has partnered with Bombora, a leader in B2B Intent data, to offer the most native engagement channels available. Below is a breakdown of the key features of Terminus’ Prospect Engine and how it can benefit GTM teams.
Partnering with Bombora
Bombora is renowned for its reliable, relevant, and regulation-compliant Intent data. This data provides significant value to Terminus’ Prospect Engine by enabling it to offer high-quality account and contact discovery. By ingesting Bombora’s data into Terminus’ powerful graph, it is now possible to uncover high-quality net new accounts that were previously unknown to GTM teams.
Caller ID functionality
Terminus Prospect Engine also comes with a powerful caller ID feature that enables GTM teams to identify incoming and missed calls, as well as prioritize the calls that need to happen next. This feature is important because it helps GTM teams focus their efforts on the most critical calls, which can help them funnel their resources in the right direction and maximize their revenue.
Features of the Terminus Prospect Engine
Terminus Prospect Engine comes with several key features that make it a powerful data solution for GTM (Go-to-Market) teams. These features include:
Trustworthy B2B Go-to-Market Data
The data offered by Terminus is of the highest quality, and it is designed specifically for B2B markets. This data is up-to-date, accurate, and can help GTM teams make informed decisions based on reliable information.
Intelligent B2B Graph
Terminus’ proprietary graph technology connects disparate data points to provide a clear picture of the account and contact landscape. This technology can help teams quickly identify key accounts and contact points.
High-priority account and contact discovery
With access to Bombora’s intent data, Terminus Prospect Engine is able to identify and prioritize high-priority accounts and contacts that are most likely to result in sales.
Market-leading intent data
Bombora’s intent data is the best in the market, and Terminus customers can now leverage it to make targeted, informed decisions about their prospects.
Bombora Data Availability
Bombora’s data will be available as part of Terminus Prospect Engine’s Account Discovery Premium Edition. This means that Terminus customers will be able to access Bombora’s Intent data as part of a premium package that includes additional features, such as high-priority account, and contact discovery.
Terminus will also offer a free edition of Prospect Engine that leverages first-party data. This entry-level account discovery option is ideal for GTM teams that are just starting to identify unknown accounts. The free edition will also be available to all new and current Terminus customers, providing a valuable resource for teams with a limited budget.
CEO commentary
Erik Matlick, CEO and founder of Bombora, praised the partnership with Terminus and highlighted the value of Intent data for Terminus customers. He explained that their Intent data, when ingested into Terminus’ graph technology, can identify high-quality net new accounts, providing a strategic advantage for Go-To-Market (GTM) teams.
Strategic advantage for GTM teams
Terminus Prospect Engine provides GTM teams with access to high-quality accounts and contacts that show in-market buying signals, resulting in a significant strategic advantage during times of intense competition and limited resources. Teams can benefit from reliable data and actionable insights that enable them to prioritize the right prospects and customers and achieve efficient revenue growth.
Better Solving Go-to-Market Challenges
Terminus Prospect Engine’s mapping of high-quality account data to Ideal Customer Profiles (ICPs) can help GTM (Go-To-Market) teams better solve their market challenges. This is because it provides teams with accurate data that is mapped exactly to their ICPs, enabling them to make targeted decisions that will help drive revenue growth.
Terminus Prospect Engine represents a powerful new data solution for all Go-To-Market (GTM) teams. It helps them identify high-quality accounts and contacts that show in-market buying signals. By using Bombora’s Intent data and Terminus’ proprietary graph technology, teams can make informed decisions and focus their efforts where they are needed the most. This is a valuable resource in today’s highly competitive markets and could make all the difference for teams looking to streamline their processes and drive efficient revenue growth.