Marketing automation technology has become an essential tool for businesses looking to improve their ROI, streamline their marketing strategies, and better engage with their customers. By automating key aspects of their marketing efforts, companies can free up more time and resources to focus on other important business activities while still driving growth and success. In this article, we will explore
Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and the deprecation of third-party cookies, executing first-party data strategies that balance a value exchange with privacy is becoming more and more challenging. In this article, we take an in-depth look at Gartner’s
In the world of marketing, the race to create quality and insightful content is only becoming more difficult. With rising competition, shifting consumer preferences, and ever-changing search algorithms, marketers are under more pressure than ever before to produce content that stands out. However, in recent years, businesses have begun to leverage a new tool to increase content output and improve
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also risen. Adobe, a leader in marketing software, has partnered with RainFocus, an event marketing technology company, to bring event marketing technology into its customer data platform. This partnership aims to boost marketing
Terminus launches Prospect Engine, a new data solution for go-to-market teams Terminus, a leading provider of account-based marketing (ABM) solutions, has announced the launch of its new data solution called Prospect Engine. This new offering is designed to help Go-To-Market (GTM) teams uncover high-quality accounts and contacts that are showing in-market buying signals but were previously unknown. In addition to
Undoubtedly, 2020 was a year of unprecedented change, accelerated by the Covid-19 pandemic that shook the world. As the year finally came to a close, many businesses looked forward to applying their learnings to 2021 and beyond. However, marketers should not only focus on the aftermath of 2020; they should also keep an eye on 2023, as it is shaping
Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing first and second-party data strategies. Data clean rooms (DCRs) can enable collaboration between brands, but they are not the superhero solution for marketing strategies. This article identifies how the importance of trustworthy
In today’s market, companies must be highly digitally engaged if they want to capture the attention of potential buyers. The trend towards buyer-centric marketing is evident with the rise of tech-savvy digital buyers and intensely crowded market conditions. Therefore, companies need to be well-prepared and focused on their digital engagement efforts. Otherwise, they risk being left behind as the digital
Account-based marketing (ABM) has gained popularity among B2B marketers due to its personalized approach. It involves targeting high-value accounts or customers with tailored content, creating deeper connections, and boosting revenue growth. As ABM becomes increasingly integrated into many companies’ marketing strategies, it’s crucial to understand its current state and effectiveness. In this article, we will share insights and discoveries from
Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach new customers and promote their products or services. Choosing the right keywords is a crucial aspect of a successful search advertising campaign, and the use of broad match modifier (BMM) keywords has
When it comes to marketing, engagement plays a critical role. Even if you create the best advertisements in the world, it won’t matter if your target audience isn’t interested. Therefore, finding ways to increase engagement levels can be the key to achieving marketing success. One increasingly popular method for boosting engagement is gamification. In this article, we’ll explore how gamification
With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These updates aim to provide more levers for improved performance and effective audience targeting on Google. In this article, we will explore the advantages of using Google Ads and how audience targeting can
