MarTech

The traditional belief that customer experience remains a secondary administrative cost is rapidly dissolving under the pressure of a hyper-competitive global marketplace where loyalty is earned through precision rather than politeness. For years, organizations viewed their service centers as mere

Gatlin’s previous experience managing Overseas Chief Quality Engineering provides a specialized technical perspective for her new role leading Nissan’s customer satisfaction efforts. This strategic appointment marks a significant departure from traditional customer relations models that typically prioritize marketing or communications

By placing a twenty-five-year veteran at the helm of its quality division, Nissan aims to ensure that every vehicle interaction is guided by the authentic voice of the consumer. This strategic pivot comes at a time when the automotive landscape