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MarTech

  • Customer Data Management
August 1, 2025
Scowtt AI Customer Acquisition – Review

In an era where businesses grapple with the challenge of turning vast amounts of data into actionable revenue, the role of AI in customer acquisition has never been more critical. Imagine a platform that not only deciphers complex first-party data

Scowtt AI Customer Acquisition – Review
  • Marketing Automation / Email Marketing
August 1, 2025
Hightouch Secures Funding to Revolutionize AI Marketing
  • Customer Experience (CX)
August 1, 2025
20 Proven Ways to Act on Customer Feedback for Success
  • B2B Marketing
August 1, 2025
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
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  • Customer Data Management
Scowtt AI Customer Acquisition – Review
August 1, 2025
Scowtt AI Customer Acquisition – Review
  • B2B Marketing
Is Contextual Targeting Advertising’s Future?
July 31, 2025
Is Contextual Targeting Advertising’s Future?
  • Marketing Automation / Email Marketing
Hightouch Secures Funding to Revolutionize AI Marketing
August 1, 2025
Hightouch Secures Funding to Revolutionize AI Marketing
  • Marketing Automation / Email Marketing
How Does AI Revolutionize Real-Time Marketing?
July 31, 2025
How Does AI Revolutionize Real-Time Marketing?
  • Customer Experience (CX)
How Are AI Agents Transforming Customer Service Today?
August 1, 2025
How Are AI Agents Transforming Customer Service Today?
  • B2B Marketing
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
August 1, 2025
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
  • Customer Experience (CX)
20 Proven Ways to Act on Customer Feedback for Success
August 1, 2025
20 Proven Ways to Act on Customer Feedback for Success
  • Customer Experience (CX)
How Can VOC Transform Your CX and EX Strategies?
July 31, 2025
How Can VOC Transform Your CX and EX Strategies?
  • Customer Experience (CX)
How Will AI Auto Responding Transform Customer Engagement?
July 31, 2025
How Will AI Auto Responding Transform Customer Engagement?
  • Marketing Automation / Email Marketing
AI-Enhanced Email Marketing – Review
July 31, 2025
AI-Enhanced Email Marketing – Review
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
August 1, 2025
Hightouch Secures Funding to Revolutionize AI Marketing

Imagine a world where every marketing campaign speaks directly to an individual customer, adapting in real time to their preferences, behaviors, and needs, with outcomes so precise that engagement rates soar beyond traditional benchmarks. This is no longer a distant

Hightouch Secures Funding to Revolutionize AI Marketing
  • Marketing Automation / Email Marketing
AI-Enhanced Email Marketing – Review
July 31, 2025
AI-Enhanced Email Marketing – Review

In a digital marketing climate where precision and impact are key, AI-enhanced email marketing emerges as a transformative force, reshaping how marketers engage with consumers. The need for data-driven communication has never been higher, with organizations striving to deliver personalized

  • Marketing Automation / Email Marketing
How Does AI Revolutionize Real-Time Marketing?
July 31, 2025
How Does AI Revolutionize Real-Time Marketing?

Artificial Intelligence (AI) plays a pivotal role in transforming real-time marketing. This shift offers businesses the opportunity to engage with their audience on an unprecedented level, leading to the question: How exactly does AI revolutionize real-time marketing? Industry experts and

MarTech

All MarTech News

Iterable Named Top Marketing Automation Platform Again
  • Marketing Automation / Email Marketing
June 24, 2025
Iterable Named Top Marketing Automation Platform Again

In a landscape shaped by the demand for personalized and data-driven strategies, Iterable has emerged front and center, securing its

Will AI and Personalization Revolutionize Email Marketing?
  • Marketing Automation / Email Marketing
June 24, 2025
Will AI and Personalization Revolutionize Email Marketing?

In today’s highly competitive digital landscape, businesses constantly seek innovative ways to enhance customer engagement and maximize marketing effectiveness. Email

Is Botpress Revolutionizing AI Agent Deployment?
  • Customer Data Management
June 24, 2025
Is Botpress Revolutionizing AI Agent Deployment?

With the influx of technology-rich innovations, deployment challenges have been a significant barrier for businesses aiming to leverage AI effectively.

Is Your Martech Stack Truly Integrated or Just Connected?
  • Customer Data Management
June 24, 2025
Is Your Martech Stack Truly Integrated or Just Connected?

In today’s rapidly evolving digital landscape, businesses heavily rely on their marketing technology (martech) stacks to streamline operations, enhance customer

Reimagining Business Processes for Enhanced Customer Experience
  • Customer Experience (CX)
June 24, 2025
Reimagining Business Processes for Enhanced Customer Experience

In a landscape where customer expectations continuously evolve, businesses are reimagining their strategies by placing a premium on the quality

How Can B2B Brands Stand Out in a Content-Saturated Market?
  • Customer Experience (CX)
June 24, 2025
How Can B2B Brands Stand Out in a Content-Saturated Market?

In the dense digital environment of 2025, B2B brands find themselves navigating an ever-growing expanse of online content. Advanced technology,

What Does SEO Copywriting Look Like in 2025?
  • Content Marketing Technology
June 24, 2025
What Does SEO Copywriting Look Like in 2025?

In an era marked by rapid digital evolution, businesses face significant challenges in merging creative storytelling with data-driven strategies while

Boost B2B Organic Leads with Strategic SEO Techniques
  • B2B Marketing
June 24, 2025
Boost B2B Organic Leads with Strategic SEO Techniques

In an increasingly competitive digital landscape, B2B companies face the challenge of capturing high-quality leads while navigating lengthy sales cycles

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MarTech

Popular Stories

  • Customer Experience (CX)
July 31, 2025
How Will AI Auto Responding Transform Customer Engagement?

Set Against an AI-Powered Transformation Imagine a world where seamless customer interactions are taken for granted, with expectations skyrocketing as businesses increasingly rely on artificial intelligence. A staggering 85% of customer engagements now involve AI-driven processes, forcing companies to rethink

  • Marketing Automation / Email Marketing
July 31, 2025
AI-Enhanced Email Marketing – Review

In a digital marketing climate where precision and impact are key, AI-enhanced email marketing emerges as a transformative force, reshaping how marketers engage with consumers. The need for data-driven communication has never been higher, with organizations striving to deliver personalized

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Customer Data Management
February 26, 2025
Braze’s 2025 Report Reveals Key Trends in Customer Engagement Strategies

In an era where consumer touchpoints continue to proliferate and expectations for personalized experiences rise, Braze has released its fifth annual Global Customer Engagement Review (CER). The 2025 CER sheds light on pivotal trends shaping the customer engagement landscape and

  • Customer Data Management
July 31, 2025
How Does HubSpot’s CRM Empower AI with Claude’s Integration?

Aisha Amaira, a renowned expert in marketing technology, joins us to delve into the latest collaboration between HubSpot and Anthropic’s Claude. With her extensive experience in CRM platforms and AI integration, she provides insightful perspectives on how businesses can harness

  • B2B Marketing
April 9, 2024
How Does Predictive Analytics Elevate Account-Based Marketing?

In the realm of B2B marketing, the introduction of Predictive Analytics has been a game-changer, particularly in augmenting Account-Based Marketing (ABM) strategies. At the heart of Predictive Analytics lies the ability to scan through vast quantities of historical data, assessing

  • Customer Data Management
July 14, 2025
Unbounce Boosts GTM with New AI Features and CRM Integration

In a strategic move that has captured the tech industry’s attention, Unbounce, a prominent go-to-market (GTM) software platform, has unveiled a suite of new AI capabilities and CRM integrations following its recent merger with Insightly in July 2024. These advancements

  • Content Marketing Technology
February 5, 2025
How Can Brands Create Content That Stands Out on Social Media?

In today’s digital age, brands face the challenge of standing out amidst a sea of content on social media. Vying for attention alongside personal creators, companies must adopt strategic approaches to effectively capture and retain audience interest. With millions of

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MarTech

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  • Customer Experience (CX)
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  • Marketing Automation / Email Marketing
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Boosting Email Marketing Success: Custom Domains Outperform Free Services
  • Digital Marketing
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  • Marketing Automation / Email Marketing
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How Will Bloomreach’s RCS Revolutionize SMS Marketing?
Are These Common Mistakes Killing Your Content Marketing Results?
  • Content Marketing Technology
December 26, 2024
Are These Common Mistakes Killing Your Content Marketing Results?

In the fast-paced world of B2B marketing, creating content that truly resonates with your audience can be a daunting task.

Balancing Shareholders, Employees, and Customers for Business Success
  • Customer Experience (CX)
March 11, 2025
Balancing Shareholders, Employees, and Customers for Business Success

The principle that those with the most valuable assets dictate the rules has long held sway in business, leading many

The Power of Tracking Accounts and Contacts on Your Website for Account-Based Marketing Success
  • B2B Marketing
October 17, 2023
The Power of Tracking Accounts and Contacts on Your Website for Account-Based Marketing Success

In today’s highly competitive business landscape, account-based marketing (ABM) has emerged as a highly effective strategy for targeting and engaging

  • B2B Marketing
May 31, 2024
Elevating Sales Tactics: The Key Role of Account-Based Marketing
  • Marketing Automation / Email Marketing
January 21, 2025
Creating Winning B2B Email Campaigns: Strategies for Success
  • Marketing Automation / Email Marketing
July 2, 2025
AXi 2.0 Unveiled: Transforming Marketing with AI Innovation
  • Customer Experience (CX)
October 29, 2024
How Is AI Revolutionizing Customer and Employee Experiences?