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MarTech

  • B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing

The evolving landscape of B2B marketing increasingly relies on the nuanced interpretations rendered by generative AI, reflecting a shift from traditional brand interactions. The launch of Chorus by a UK agency marks a transformative moment, enabling brands to dissect how

Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Customer Experience (CX)
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Storytelling in Branded Content
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Popular Stories

  • B2B Marketing
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Digital Marketing
Are Startups Ready for the Digital Marketing Talent Battle?
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • Customer Experience (CX)
How Does Voca CIC Revolutionize Customer Engagement?
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
  • Customer Experience (CX)
Natterbox Launches AI Tools to Revolutionize Customer Support
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support
  • Customer Experience (CX)
Lucidya Secures $30M to Boost AI-Powered Customer Experience
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience
  • Customer Experience (CX)
Is Customer Experience Key to Business Survival?
July 18, 2025
Is Customer Experience Key to Business Survival?
  • Customer Experience (CX)
How Is AI Revolutionizing Customer Experiences?
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Content Marketing Technology
Trend Analysis: Content Moderation in Social Media
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Content Marketing Technology
Boost Small Business Visibility With Content Marketing
July 11, 2025
Boost Small Business Visibility With Content Marketing
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
July 18, 2025
Trend Analysis: Marketing Workflow Automation

Imagine a bustling business landscape where teams tirelessly strive to enhance collaboration, yet often find themselves confined by traditional boundaries. Marketing workflow automation emerges as a beacon of innovation, offering a robust solution to break these silos. In today’s dynamic

Trend Analysis: Marketing Workflow Automation
  • Marketing Automation / Email Marketing
Could Automation Revolutionize UK Advertising Strategies?
July 17, 2025
Could Automation Revolutionize UK Advertising Strategies?

As the digital landscape evolves, companies face mounting pressures to adapt amidst budget constraints and the disappearance of third-party cookies. On July 15, leaders from AdCellerant, Google, Yext, and other industry giants converged at the Courthouse Hotel Soho Cinema in

  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

MarTech

All MarTech News

How Will AI Transform Email Marketing in 2025?
  • Marketing Automation / Email Marketing
June 25, 2025
How Will AI Transform Email Marketing in 2025?

The digital marketing landscape of 2025 is significantly shaped by artificial intelligence, revolutionizing how businesses interact with their audience through

Google-Proofing Paid Search: Enhance Relevance and Navigation
  • Marketing Automation / Email Marketing
June 25, 2025
Google-Proofing Paid Search: Enhance Relevance and Navigation

In the world of digital marketing, staying ahead of the ever-changing algorithms and guidelines set forth by Google is a

AI Tools Revolutionize Digital Marketing Efficiency and Strategy
  • Digital Marketing
June 25, 2025
AI Tools Revolutionize Digital Marketing Efficiency and Strategy

Artificial Intelligence (AI) tools have become a mainstay in the digital marketing landscape, transforming the way businesses engage with consumers

Evolving CX Leadership: Strategy, AI, and Global Challenges
  • Customer Experience (CX)
June 25, 2025
Evolving CX Leadership: Strategy, AI, and Global Challenges

In today’s rapidly evolving corporate environment, customer experience (CX) leadership faces unprecedented challenges and opportunities. No longer relegated to just

Crafting Messages That Keep Customers at the Heart
  • Customer Experience (CX)
June 25, 2025
Crafting Messages That Keep Customers at the Heart

In today’s fast-paced digital age, where consumers are bombarded with countless messages from brands daily, businesses face the challenge of

AI in Marketing: Transformative Potential and Key Challenges
  • Digital Marketing
June 25, 2025
AI in Marketing: Transformative Potential and Key Challenges

Artificial Intelligence has permeated various sectors, fundamentally changing how businesses operate, engage customers, and drive growth. One of the most

Salesforce’s Agentforce 3 Revolutionizes AI in CRM Systems
  • Customer Data Management
June 25, 2025
Salesforce’s Agentforce 3 Revolutionizes AI in CRM Systems

Salesforce’s Agentforce 3 significantly elevates the realm of AI-driven customer relationship management systems, signaling a major shift in how businesses

How Can Strategic Questioning Transform Sales Teams?
  • Customer Experience (CX)
June 25, 2025
How Can Strategic Questioning Transform Sales Teams?

In today’s competitive marketplace, sales teams are under constant pressure to improve performance and meet ever-increasing targets. As a result,

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MarTech

Popular Stories

  • Customer Experience (CX)
November 29, 2023
The Importance of Offering 24/7 Customer Support – Building Lasting Relationships and Fueling Business Growth

A customer’s journey with you doesn’t end as soon as they purchase your products or services. It starts from there. It’s your responsibility to be there for your customers around the clock and help them make the most of the

  • B2B Marketing
April 4, 2024
Maximizing ABM in 2024: Leveraging Actionable Org Charts

In 2024, account-based marketing (ABM) has shifted toward highly focused campaigns promising better returns. Central to this ABM evolution is the actionable org chart. This sophisticated tool does more than list company roles; it reveals key insights into the power

  • Customer Experience (CX)
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?

In a significant stride toward redefining customer engagement, AudioCodes’ Voca Conversational Interaction Center (CIC) has emerged as a leading force in the industry. Marked by its integration with Microsoft Teams, Voca CIC has played an integral role in enhancing customer

  • Customer Experience (CX)
July 1, 2024
How Can Customer Feedback Transform Your Marketing Strategy?

Understanding your customers’ needs and expectations is crucial in creating marketing strategies that resonate and drive brand growth. In fact, 73% of consumers globally anticipate that companies will understand their unique demands. This is where the role of customer feedback

  • Customer Experience (CX)
July 2, 2024
How Do Businesses Enhance CX After the Pandemic’s Digital Shift?

The COVID-19 pandemic significantly accelerated digital transformation across numerous industries, including customer experience (CX). Companies worldwide adopted new technologies and systems to cater to the sudden demand for online interactions. Yet, despite making considerable investments, the overall quality of CX

  • Customer Experience (CX)
July 2, 2024
How Can Retailers Boost Customer Loyalty in 2024?

The rapidly evolving landscape of online retail has made customer loyalty more important than ever. With the influx of new technologies and shifting consumer behaviors, brands need to adapt to ensure lasting engagement and repeat business. This article explores eight

  • Marketing Automation / Email Marketing
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

  • Customer Experience (CX)
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support

In a digital era where customer expectations are at an all-time high, businesses continuously seek innovative solutions to offer unparalleled service. Enter Natterbox, a pioneering contact center provider that has recently introduced AI-powered tools designed to revolutionize customer support. These

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  • B2B Marketing
Building a Successful ABM Pilot: Best Practices and Considerations
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  • Customer Experience (CX)
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  • B2B Marketing
October 7, 2024
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AI-Powered Solutions Revolutionize Medallia’s Customer Experience Strategy
  • Customer Experience (CX)
March 26, 2025
AI-Powered Solutions Revolutionize Medallia’s Customer Experience Strategy

Medallia is making significant strides in transforming the customer experience (CX) arena with their innovative AI-powered tools and features. Unveiled

HubSpot Unveils Campaign Assistant and LinkedIn Sales Navigator Integration to Empower Marketers
  • Customer Data Management
September 7, 2023
HubSpot Unveils Campaign Assistant and LinkedIn Sales Navigator Integration to Empower Marketers

In a move aimed at helping marketers streamline their campaign building processes and enhance prospecting capabilities, leading CRM vendor HubSpot

Optimizing Marketing: AI and Human Insights for Customer Retention
  • Customer Experience (CX)
March 13, 2025
Optimizing Marketing: AI and Human Insights for Customer Retention

The integration of artificial intelligence (AI) into marketing strategies has revolutionized how businesses engage with their customers. By combining predictive

  • Customer Data Management
June 5, 2025
HubSpot Unites CRM with ChatGPT for AI-Driven Business Insights
  • Content Marketing Technology
October 3, 2023
The Power of SEO and Content Marketing Synergy: Driving Organic Traffic to Your Website
  • Customer Data Management
May 1, 2024
How Can Marketers Leverage Behavioral Data for Retention?
  • Content Marketing Technology
July 12, 2024
Harnessing First-Party Data for SEO: Surveys, Interviews, and Focus Groups