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MarTech

  • B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing

The evolving landscape of B2B marketing increasingly relies on the nuanced interpretations rendered by generative AI, reflecting a shift from traditional brand interactions. The launch of Chorus by a UK agency marks a transformative moment, enabling brands to dissect how

Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Customer Experience (CX)
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Storytelling in Branded Content
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  • Digital Marketing
Are Startups Ready for the Digital Marketing Talent Battle?
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • B2B Marketing
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Customer Experience (CX)
Natterbox Launches AI Tools to Revolutionize Customer Support
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support
  • Customer Experience (CX)
Lucidya Secures $30M to Boost AI-Powered Customer Experience
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience
  • Customer Experience (CX)
How Does Voca CIC Revolutionize Customer Engagement?
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • Customer Experience (CX)
Is Customer Experience Key to Business Survival?
July 18, 2025
Is Customer Experience Key to Business Survival?
  • Content Marketing Technology
Trend Analysis: Content Moderation in Social Media
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Customer Experience (CX)
How Is AI Revolutionizing Customer Experiences?
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
  • Customer Data Management
Can Brands Integrate Personal and Professional Customer Data?
July 17, 2025
Can Brands Integrate Personal and Professional Customer Data?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
July 18, 2025
Trend Analysis: Marketing Workflow Automation

Imagine a bustling business landscape where teams tirelessly strive to enhance collaboration, yet often find themselves confined by traditional boundaries. Marketing workflow automation emerges as a beacon of innovation, offering a robust solution to break these silos. In today’s dynamic

Trend Analysis: Marketing Workflow Automation
  • Marketing Automation / Email Marketing
Could Automation Revolutionize UK Advertising Strategies?
July 17, 2025
Could Automation Revolutionize UK Advertising Strategies?

As the digital landscape evolves, companies face mounting pressures to adapt amidst budget constraints and the disappearance of third-party cookies. On July 15, leaders from AdCellerant, Google, Yext, and other industry giants converged at the Courthouse Hotel Soho Cinema in

  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

MarTech

All MarTech News

How Is AI Revolutionizing Digital Marketing Strategies?
  • Digital Marketing
June 30, 2025
How Is AI Revolutionizing Digital Marketing Strategies?

The Role of AI in Content Creation and Optimization In an era where digital content reigns supreme, AI plays a

Free CRM Features vs. Paid CRM Upgrades: A Comparative Analysis
  • Customer Data Management
June 30, 2025
Free CRM Features vs. Paid CRM Upgrades: A Comparative Analysis

In the rapidly evolving landscape of digital tools, small businesses face the compelling challenge of optimizing customer relationship management without

ABM Emerges as Top Strategy in B2B Marketing Transformation
  • B2B Marketing
June 30, 2025
ABM Emerges as Top Strategy in B2B Marketing Transformation

In the ever-evolving landscape of B2B marketing, strategies like account-based marketing (ABM) are reshaping how companies engage with high-value clients.

Trend Analysis: AI Impact on B2B Marketing
  • B2B Marketing
June 30, 2025
Trend Analysis: AI Impact on B2B Marketing

In the dynamic world of business-to-business marketing, artificial intelligence is emerging as a pivotal player reshaping traditional marketing paradigms. This

Are You Ready for 2025’s B2B Marketing Revolution?
  • B2B Marketing
June 30, 2025
Are You Ready for 2025’s B2B Marketing Revolution?

B2B marketing is undergoing a seismic shift, propelled by evolving technologies, changing buyer behaviors, and increased competition. Companies find themselves

Local SEO: A Must for Travel & Tourism Success
  • Content Marketing Technology
June 30, 2025
Local SEO: A Must for Travel & Tourism Success

In recent years, travelers have increasingly turned to digital channels when planning their journeys, making the role of search engines

Unlocking Customer Insights with AI for Better Service Management
  • Customer Experience (CX)
June 30, 2025
Unlocking Customer Insights with AI for Better Service Management

In the rapidly evolving landscape of customer service management, businesses face increasing pressure to meet customers’ rising expectations. Technological advancements,

Is Customer Education Key to Sustainable Business Growth?
  • Customer Experience (CX)
June 30, 2025
Is Customer Education Key to Sustainable Business Growth?

In the ever-evolving landscape of business strategy, the importance of customer education is being recognized by organizations striving for sustainable

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MarTech

Popular Stories

  • Content Marketing Technology
July 18, 2025
Trend Analysis: Content Moderation in Social Media

Content moderation has emerged as a pressing issue in the social media landscape, as platforms must constantly balance free expression with the need to curb harmful content. The rapid growth of user-generated content has intensified this challenge, demanding more sophisticated

  • Customer Experience (CX)
July 18, 2025
How Is AI Revolutionizing Customer Experiences?

Picture this: As you scroll through your favorite shopping app, it almost feels like the platform knows you better than you know yourself. From personalized recommendations to instant customer support that sounds eerily human, your experience is smoother and more

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Marketing Automation / Email Marketing
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

  • Customer Data Management
July 16, 2025
Is Your AI Strategy Falling Short Due to Bad CRM Data?

In the ever-evolving business landscape, the integration of AI with CRM systems is growing as a primary driver for innovation. However, a staggering disconnect between perceived CRM data quality and its true condition is hindering this progress. As organizations dive

  • B2B Marketing
July 16, 2025
B2B Buyers Show Preference Before Evaluations Begin

In today’s fast-paced B2B landscape, marketers are challenged like never before. As new research reshapes our understanding of buyer behavior, professionals are looking for ways to navigate and influence the purchasing journey long before it officially begins. To shed light

  • Content Marketing Technology
July 11, 2025
Boost Small Business Visibility With Content Marketing

In today’s competitive digital marketplace, small businesses often face numerous challenges in standing out and gaining online visibility. With the digital landscape evolving rapidly, the pressure to remain visible and relevant is mounting. According to a recent study, businesses using

  • Customer Experience (CX)
February 3, 2025
How Can Inclusive Tech Revolutionize Customer Experiences?

The landscape of customer experience has been undergoing a profound transformation, driven by advancements in inclusive technology. Integrating varied technologies like omnichannel solutions, CRM, speech analytics, and AI strategies, businesses are significantly enhancing operational efficiency and customer reach. Omnichannel solutions

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  • Marketing Automation / Email Marketing
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  • Customer Experience (CX)
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The landscape of customer service management is rapidly evolving, with cloud contact centers emerging as a pivotal solution hosted and

Redefining SEO: Persuasion Principles to Boost Sales and Trust
  • Content Marketing Technology
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In the constantly shifting digital market landscape, businesses strive to find innovative approaches to enhance their online presence, with Search

  • Content Marketing Technology
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  • Customer Experience (CX)
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