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MarTech

  • Customer Data Management
February 10, 2026
Review of Zoho CRM

Is Zoho CRM the Right Partner for Your Established Business? For a seasoned company with decades of success, the prospect of adopting new technology often brings a significant risk: being forced to dismantle proven, intricate processes to fit the rigid

Review of Zoho CRM
  • B2B Marketing
February 10, 2026
B2B Marketing Wastes 50 Years of Super Bowl Ads
  • B2B Marketing
February 10, 2026
Is B2B Programmatic Measurement Finally Clear?
  • B2B Marketing
February 9, 2026
How B2B Teams Use Video to Win Deals on Day One
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  • Content Marketing Technology
Is Your Agency Ready for AI and Global SEO?
February 6, 2026
Is Your Agency Ready for AI and Global SEO?
  • Content Marketing Technology
Is Your Content Valuable Enough for AI Search?
February 5, 2026
Is Your Content Valuable Enough for AI Search?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?
  • Customer Experience (CX)
Economics Splits Customer Experience Into Two Tiers
February 6, 2026
Economics Splits Customer Experience Into Two Tiers
  • B2B Marketing
Trend Analysis: Credibility in B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing
  • Customer Experience (CX)
Bad Customer Service Is Killing Your Brand
January 21, 2026
Bad Customer Service Is Killing Your Brand
  • B2B Marketing
Marketo’s New AI Delivers on Its B2B Promise
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 9, 2026
Why Does Your Email Need a Human in 2026?

The widespread adoption of artificial intelligence in email outreach has created a digital paradox where the very tools designed to enhance communication are actively diminishing its effectiveness. What was promised as a revolution in personalization and efficiency has instead led

Why Does Your Email Need a Human in 2026?
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?

In the world of filmmaking, where a single connection can launch a career, the art of communication is paramount. But what happens after you hit “send” on that crucial email? We’re joined today by Aisha Amaira, a MarTech expert who

MarTech

All MarTech News

AI-Enhanced Email Marketing – Review
  • Marketing Automation / Email Marketing
July 31, 2025
AI-Enhanced Email Marketing – Review

In a digital marketing climate where precision and impact are key, AI-enhanced email marketing emerges as a transformative force, reshaping

Google’s Essential Free SEO Toolkit for Improved Rankings
  • Content Marketing Technology
July 31, 2025
Google’s Essential Free SEO Toolkit for Improved Rankings

In an ever-evolving digital environment, mastering search engine optimization (SEO) remains vital for businesses determined to rank highly on Google’s

AI-Driven Beauty Marketing – Review
  • Digital Marketing
July 31, 2025
AI-Driven Beauty Marketing – Review

In today’s fast-paced beauty industry, artificial intelligence (AI) has rapidly gained significance, transforming how beauty products are marketed to consumers.

Is AI Transforming B2B Buying Decisions?
  • Content Marketing Technology
July 31, 2025
Is AI Transforming B2B Buying Decisions?

The business landscape is evolving at an unprecedented pace, but are traditional purchasing routes keeping up? As artificial intelligence continues

How Does AI Revolutionize Real-Time Marketing?
  • Marketing Automation / Email Marketing
July 31, 2025
How Does AI Revolutionize Real-Time Marketing?

Artificial Intelligence (AI) plays a pivotal role in transforming real-time marketing. This shift offers businesses the opportunity to engage with

Trend Analysis: Digital Content Monetization Strategies
  • Content Marketing Technology
July 31, 2025
Trend Analysis: Digital Content Monetization Strategies

Driving technological and economic forces have given rise to digital content monetization strategies, transforming how businesses connect with consumers. With

How Can AI Transform SMB Marketing Strategies?
  • Digital Marketing
July 31, 2025
How Can AI Transform SMB Marketing Strategies?

In the ever-evolving landscape of marketing, small and medium-sized businesses (SMBs) confront the challenge of balancing efficiency with resources. A

Trend Analysis: Generative AI in B2B Marketing
  • B2B Marketing
July 30, 2025
Trend Analysis: Generative AI in B2B Marketing

The confluence of economic volatility and the rapid integration of generative AI (genAI) is profoundly reshaping B2B marketing strategies. Businesses

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MarTech

Popular Stories

  • B2B Marketing
February 9, 2026
How B2B Teams Use Video to Win Deals on Day One

The conventional wisdom that separates B2B video into either high-level brand awareness campaigns or granular product demonstrations is not just outdated, it is actively undermining sales pipelines. This limited perspective often forces marketing teams to choose between creating content that

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Marketing Automation / Email Marketing
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
October 17, 2023
Account-Based Display Advertising: Driving Meaningful Connections with High-Value Accounts

Account-Based Display Advertising is a strategic B2B marketing approach that involves showing personalized ads to a carefully chosen group of high-potential accounts. By focusing on specific accounts instead of a broader audience, this approach aims to increase the chances of

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  • Customer Data Management
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  • Customer Experience (CX)
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Trend Analysis: European B2B Customer Experience
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AI Marketing’s Challenge: Balancing Tech With Human Authenticity
  • Customer Data Management
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Maximizing Customer Lifetime Value in Travel Loyalty Programs
  • Customer Experience (CX)
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Maximizing Customer Lifetime Value in Travel Loyalty Programs

In today’s competitive travel market, the evolution of customer loyalty strategies is focusing more on enhancing Customer Lifetime Value (CLV)

Mastering Customer Relationships: A Comprehensive Guide to CRM Process & Technology
  • Customer Data Management
July 11, 2023
Mastering Customer Relationships: A Comprehensive Guide to CRM Process & Technology

In today’s highly competitive business landscape, building and maintaining strong customer relationships is vital for sustained success. This is where

How Brands are Enhancing their Success through Innovative Educational Programs
  • Content Marketing Technology
March 17, 2023
How Brands are Enhancing their Success through Innovative Educational Programs

In an era where content is king, brands are turning to educational programs to enhance their success. Providing educational content

  • Marketing Automation / Email Marketing
February 1, 2024
Mastering Email Marketing: The Importance of Deliverability, Inbox Placement and Quality Assurance
  • Digital Marketing
October 24, 2024
Mastering Diverse Markets: Strategies for Modern Sales Professionals
  • Marketing Automation / Email Marketing
November 24, 2025
Iterable’s MCP Server Redefines AI in Marketing Tech
  • Customer Experience (CX)
July 21, 2023
Decoding the Future: Navigating Customer Experience Technology Trends and Innovations