How Will ServiceNow’s Logik.ai Acquisition Transform CRM?

Article Highlights
Off On

ServiceNow has acquired Logik.ai, an AI-driven Configure, Price, Quote (CPQ) solutions provider, to enhance its CRM capabilities. This acquisition is aimed at improving sales efficiency and productivity by addressing key challenges such as complex product configurations, inconsistent pricing, and error-prone manual processes.This move is part of ServiceNow’s broader strategy to strengthen its presence in the CRM market, especially in Sales and Order Management.

Logik.ai’s AI-driven CPQ solution accelerates transaction cycles through its advanced rules engine, ensuring a swift, simple, and scalable process, thereby improving the experience for both sellers and buyers. This acquisition aligns with ServiceNow’s dedication to AI innovation, which has been underscored by recent enhancements and future investments in AI technologies.John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow, has emphasized that this acquisition aims to deliver a superior selling and service experience on a unified platform, differentiating it from traditional CRM and CPQ systems.

Additionally, Logik.ai’s integration with ServiceNow’s Customer Service Management and Sales and Order Management solutions is expected to streamline complex sales processes and boost self-service capabilities for customers and partners.This acquisition reflects the growing influence of AI in transforming customer service, where the division between sales and support becomes increasingly indistinct, making support a vital sales channel.

ServiceNow’s CRM offering covers the entire customer journey—from sales and service to order management, renewals, and upsells. The recent Yokohama platform release has further enhanced this offering with self-service commerce portals, Contact Center as a Service (CCaaS) integrations, and AI agents designed for CRM scenarios.While the financial details of the Logik.ai acquisition were not disclosed, it follows ServiceNow’s significant $2.85 billion acquisition of Moveworks earlier this year, marking a substantial investment to reinforce its AI platform capabilities.

In summary, ServiceNow’s acquisition of Logik.ai is a strategic effort to enhance its CRM solutions by incorporating cutting-edge AI technologies, tackling common sales challenges, and providing a seamless, comprehensive platform for improved customer experiences.

Explore more

Creating Gen Z-Friendly Workplaces for Engagement and Retention

The modern workplace is evolving at an unprecedented pace, driven significantly by the aspirations and values of Generation Z. Born into a world rich with digital technology, these individuals have developed unique expectations for their professional environments, diverging significantly from those of previous generations. As this cohort continues to enter the workforce in increasing numbers, companies are faced with the

Unbossing: Navigating Risks of Flat Organizational Structures

The tech industry is abuzz with the trend of unbossing, where companies adopt flat organizational structures to boost innovation. This shift entails minimizing management layers to increase efficiency, a strategy pursued by major players like Meta, Salesforce, and Microsoft. While this methodology promises agility and empowerment, it also brings a significant risk: the potential disengagement of employees. Managerial engagement has

How Is AI Changing the Hiring Process?

As digital demand intensifies in today’s job market, countless candidates find themselves trapped in a cycle of applying to jobs without ever hearing back. This frustration often stems from AI-powered recruitment systems that automatically filter out résumés before they reach human recruiters. These automated processes, known as Applicant Tracking Systems (ATS), utilize keyword matching to determine candidate eligibility. However, this

Accor’s Digital Shift: AI-Driven Hospitality Innovation

In an era where technological integration is rapidly transforming industries, Accor has embarked on a significant digital transformation under the guidance of Alix Boulnois, the Chief Commercial, Digital, and Tech Officer. This transformation is not only redefining the hospitality landscape but also setting new benchmarks in how guest experiences, operational efficiencies, and loyalty frameworks are managed. Accor’s approach involves a

CAF Advances with SAP S/4HANA Cloud for Sustainable Growth

CAF, a leader in urban rail and bus systems, is undergoing a significant digital transformation by migrating to SAP S/4HANA Cloud Private Edition. This move marks a defining point for the company as it shifts from an on-premises customized environment to a standardized, cloud-based framework. Strategically positioned in Beasain, Spain, CAF has successfully woven SAP solutions into its core business