How Will ServiceNow’s Logik.ai Acquisition Transform CRM?

Article Highlights
Off On

ServiceNow has acquired Logik.ai, an AI-driven Configure, Price, Quote (CPQ) solutions provider, to enhance its CRM capabilities. This acquisition is aimed at improving sales efficiency and productivity by addressing key challenges such as complex product configurations, inconsistent pricing, and error-prone manual processes.This move is part of ServiceNow’s broader strategy to strengthen its presence in the CRM market, especially in Sales and Order Management.

Logik.ai’s AI-driven CPQ solution accelerates transaction cycles through its advanced rules engine, ensuring a swift, simple, and scalable process, thereby improving the experience for both sellers and buyers. This acquisition aligns with ServiceNow’s dedication to AI innovation, which has been underscored by recent enhancements and future investments in AI technologies.John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow, has emphasized that this acquisition aims to deliver a superior selling and service experience on a unified platform, differentiating it from traditional CRM and CPQ systems.

Additionally, Logik.ai’s integration with ServiceNow’s Customer Service Management and Sales and Order Management solutions is expected to streamline complex sales processes and boost self-service capabilities for customers and partners.This acquisition reflects the growing influence of AI in transforming customer service, where the division between sales and support becomes increasingly indistinct, making support a vital sales channel.

ServiceNow’s CRM offering covers the entire customer journey—from sales and service to order management, renewals, and upsells. The recent Yokohama platform release has further enhanced this offering with self-service commerce portals, Contact Center as a Service (CCaaS) integrations, and AI agents designed for CRM scenarios.While the financial details of the Logik.ai acquisition were not disclosed, it follows ServiceNow’s significant $2.85 billion acquisition of Moveworks earlier this year, marking a substantial investment to reinforce its AI platform capabilities.

In summary, ServiceNow’s acquisition of Logik.ai is a strategic effort to enhance its CRM solutions by incorporating cutting-edge AI technologies, tackling common sales challenges, and providing a seamless, comprehensive platform for improved customer experiences.

Explore more

Revolutionizing SaaS with Customer Experience Automation

Imagine a SaaS company struggling to keep up with a flood of customer inquiries, losing valuable clients due to delayed responses, and grappling with the challenge of personalizing interactions at scale. This scenario is all too common in today’s fast-paced digital landscape, where customer expectations for speed and tailored service are higher than ever, pushing businesses to adopt innovative solutions.

Trend Analysis: AI Personalization in Healthcare

Imagine a world where every patient interaction feels as though the healthcare system knows them personally—down to their favorite sports team or specific health needs—transforming a routine call into a moment of genuine connection that resonates deeply. This is no longer a distant dream but a reality shaped by artificial intelligence (AI) personalization in healthcare. As patient expectations soar for

Trend Analysis: Digital Banking Global Expansion

Imagine a world where accessing financial services is as simple as a tap on a smartphone, regardless of where someone lives or their economic background—digital banking is making this vision a reality at an unprecedented pace, disrupting traditional financial systems by prioritizing accessibility, efficiency, and innovation. This transformative force is reshaping how millions manage their money. In today’s tech-driven landscape,

Trend Analysis: AI-Driven Data Intelligence Solutions

In an era where data floods every corner of business operations, the ability to transform raw, chaotic information into actionable intelligence stands as a defining competitive edge for enterprises across industries. Artificial Intelligence (AI) has emerged as a revolutionary force, not merely processing data but redefining how businesses strategize, innovate, and respond to market shifts in real time. This analysis

What’s New and Timeless in B2B Marketing Strategies?

Imagine a world where every business decision hinges on a single click, yet the underlying reasons for that click have remained unchanged for decades, reflecting the enduring nature of human behavior in commerce. In B2B marketing, the landscape appears to evolve at breakneck speed with digital tools and data-driven tactics, but are these shifts as revolutionary as they seem? This