
With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing
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A retrospective analysis of 2025 reveals a retail landscape that underwent a seismic shift, where the steady evolution of customer experience was abruptly overtaken by a technological revolution powered by artificial intelligence. This transformation was not confined to a single

A New Era of Customer Centric Banking The era of one-size-fits-all banking is rapidly fading, replaced by a sophisticated data-driven landscape where financial institutions know what a customer needs even before they do. This transformation is not a matter of
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A retrospective analysis of 2025 reveals a retail landscape that underwent a seismic shift, where the steady evolution of customer experience was abruptly overtaken by a technological revolution powered by artificial intelligence. This transformation was not confined to a single

Why a Fair Price Now Trumps a Familiar Name In an economic climate defined by persistent inflation and heightened consumer anxiety, the long-standing relationship between brands and their customers is being fundamentally rewritten. The traditional pillars of brand loyalty—heritage, marketing,

Beneath the hum of fluorescent lights in contact centers and across the polished floors of retail establishments, a quiet but firm rebellion has been dismantling one of the most foundational maxims in business history. For over a century, the phrase

The long-promised fusion of artificial intelligence and customer service has moved from a theoretical future to a tangible, operational reality for businesses worldwide, with 2024 marking a definitive period of widespread technological adoption. As organizations navigate this new landscape, they

In a landscape where economic anxieties are high and artificial intelligence is rapidly reshaping consumer interactions, we sit down with Aisha Amaira, a leading MarTech expert. With a deep background in CRM technology and customer data platforms, Aisha brings a

A New Era of Customer Centric Banking The era of one-size-fits-all banking is rapidly fading, replaced by a sophisticated data-driven landscape where financial institutions know what a customer needs even before they do. This transformation is not a matter of
Browse Different Divisions



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