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Customer Experience (CX)

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What Is the New Standard for Customer Support?
December 12, 2025
What Is the New Standard for Customer Support?

The days when customers were content to wait on hold for forty-five minutes or receive an impersonal, templated email response two days after submitting a ticket are definitively over. In a world saturated with digital services that offer instant gratification,

Is Negativity Bias Costing You Customers?
December 12, 2025
Is Negativity Bias Costing You Customers?

A customer can have a dozen positive interactions with a brand, from an engaging social media post to a seamless product discovery process, only to abandon the entire relationship because of a single frustrating checkout error. This common scenario is

Real-Time Intelligence Transforms Customer Conversations
December 11, 2025
Real-Time Intelligence Transforms Customer Conversations

The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

How Does Engagement Create Digital-Age Loyalty?
December 11, 2025
How Does Engagement Create Digital-Age Loyalty?

From Transactions to Relationships: The New Loyalty Imperative In a digital marketplace defined by near-infinite choice and minimal friction, traditional customer loyalty—once a reliable metric built on habit, convenience, or simple rewards—has become fragile. Today’s consumers can switch brands with

AI Is the New Operating System for CX
December 11, 2025
AI Is the New Operating System for CX

The modern customer journey has evolved into an intricate digital tapestry of interactions, where a single poor experience can sever a relationship that took years to build. In this high-stakes environment, businesses are moving beyond simply managing customer communications; they

How Can You Overcome the B2B Trust Deficit?
December 11, 2025
How Can You Overcome the B2B Trust Deficit?

With a deep background in marketing technology, from CRM systems to customer data platforms, Aisha Amaira has built a career focused on a single, powerful ideusing innovation to understand and serve the customer. She argues that in today’s digitally saturated

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What Is the New Standard for Customer Support?
December 12, 2025
What Is the New Standard for Customer Support?

The days when customers were content to wait on hold for forty-five minutes or receive an impersonal, templated email response two days after submitting a ticket are definitively over. In a world saturated with digital services that offer instant gratification,

Is Negativity Bias Costing You Customers?
December 12, 2025
Is Negativity Bias Costing You Customers?

A customer can have a dozen positive interactions with a brand, from an engaging social media post to a seamless product discovery process, only to abandon the entire relationship because of a single frustrating checkout error. This common scenario is

Real-Time Intelligence Transforms Customer Conversations
December 11, 2025
Real-Time Intelligence Transforms Customer Conversations

The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

How Does Engagement Create Digital-Age Loyalty?
December 11, 2025
How Does Engagement Create Digital-Age Loyalty?

From Transactions to Relationships: The New Loyalty Imperative In a digital marketplace defined by near-infinite choice and minimal friction, traditional customer loyalty—once a reliable metric built on habit, convenience, or simple rewards—has become fragile. Today’s consumers can switch brands with

AI Is the New Operating System for CX
December 11, 2025
AI Is the New Operating System for CX

The modern customer journey has evolved into an intricate digital tapestry of interactions, where a single poor experience can sever a relationship that took years to build. In this high-stakes environment, businesses are moving beyond simply managing customer communications; they

How Can You Overcome the B2B Trust Deficit?
December 11, 2025
How Can You Overcome the B2B Trust Deficit?

With a deep background in marketing technology, from CRM systems to customer data platforms, Aisha Amaira has built a career focused on a single, powerful ideusing innovation to understand and serve the customer. She argues that in today’s digitally saturated

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