
With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing
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Despite funneling hundreds of billions of dollars into groundbreaking technologies like 5G, fiber optics, and agentic AI, many of today’s leading corporations, particularly in the telecommunications and tech sectors, are grappling with a frustrating paradox: customer churn remains stubbornly high

When product features can be replicated overnight and pricing models are transparently competitive, the quality of customer experience emerges as the last true battlefield for brand loyalty. In this environment, Intelligent Automation (IA) has shifted from a technological novelty to
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Despite funneling hundreds of billions of dollars into groundbreaking technologies like 5G, fiber optics, and agentic AI, many of today’s leading corporations, particularly in the telecommunications and tech sectors, are grappling with a frustrating paradox: customer churn remains stubbornly high

The most profound advancements in customer relationships often emerge not from what a business starts doing, but from what it courageously decides to stop. In the relentless pursuit of growth, companies often accumulate a portfolio of practices and policies that,

The vast majority of our daily interactions with businesses fade from memory almost as quickly as they occur, becoming part of an unremarkable backdrop of transactions and automated responses. Yet, a select few encounters possess a unique resonance, lodging themselves

That seemingly innocuous end-of-year email, often crafted as a final checkmark on a marketing calendar, is increasingly viewed by brand strategists and communication experts as the single most potent test of a company’s character all year. What was once considered

Today, we’re joined by Aisha Amaira, a leading MarTech expert who has built her career at the intersection of technology and marketing. With deep experience in CRM systems and customer data platforms, she has a unique vantage point on how

When product features can be replicated overnight and pricing models are transparently competitive, the quality of customer experience emerges as the last true battlefield for brand loyalty. In this environment, Intelligent Automation (IA) has shifted from a technological novelty to
Browse Different Divisions
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