
With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing
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The long-standing monologue between brands and their customers, characterized by support tickets and one-size-fits-all onboarding, has reached its inevitable end. Modern buyers, armed with unprecedented access to information and peer networks, no longer look to a company’s official channels as

In a world saturated with digital noise, building a genuine connection with an audience is the ultimate competitive advantage. We’re joined today by Aisha Amaira, a MarTech expert who has built her career at the intersection of customer data and
Browse Different Divisions

The long-standing monologue between brands and their customers, characterized by support tickets and one-size-fits-all onboarding, has reached its inevitable end. Modern buyers, armed with unprecedented access to information and peer networks, no longer look to a company’s official channels as

The familiar “earn-and-burn” loyalty model that has dominated customer retention strategies for decades is increasingly being exposed as a costly relic in a data-driven world. For countless brands, these programs have evolved into little more than transactional discount systems, rewarding

Countless corporate resources are poured into crafting the perfect customer journey, yet the direct line between these elaborate initiatives and bottom-line profitability often remains frustratingly elusive. For-profit businesses are increasingly questioning whether the pursuit of a positive “customer experience” is

The digital marketplace is flooded with endless streams of automated messages, yet the fundamental promise of a personalized connection between brands and consumers often remains unfulfilled. Businesses today possess an unprecedented volume of customer data, but their communication methods frequently

A chasm of distrust is widening between consumers and the very AI systems designed to serve them, pushing customer satisfaction to its lowest point in years and forcing a radical reevaluation of digital engagement. In this environment of declining customer

In a world saturated with digital noise, building a genuine connection with an audience is the ultimate competitive advantage. We’re joined today by Aisha Amaira, a MarTech expert who has built her career at the intersection of customer data and
Browse Different Divisions
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