
The familiar “earn-and-burn” loyalty model that has dominated customer retention strategies for decades is increasingly being exposed as a costly relic in a data-driven world. For countless brands, these programs have evolved into little more than transactional discount systems, rewarding

The familiar “earn-and-burn” loyalty model that has dominated customer retention strategies for decades is increasingly being exposed as a costly relic in a data-driven world. For countless brands, these programs have evolved into little more than transactional discount systems, rewarding

A retrospective analysis of 2025 reveals a retail landscape that underwent a seismic shift, where the steady evolution of customer experience was abruptly overtaken by a technological revolution powered by artificial intelligence. This transformation was not confined to a single
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In an era where digital interactions dominate and customer expectations soar, businesses face immense pressure to deliver seamless, reliable experiences across every channel, whether it’s a mobile app, email, or traditional mail. For many organizations, especially those in regulated sectors

Imagine a scenario where a loyal customer, frustrated by a recent product update, submits detailed feedback through a survey, only to receive a generic automated response with no follow-up. This missed opportunity not only risks losing that customer but also
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In an era where digital interactions dominate and customer expectations soar, businesses face immense pressure to deliver seamless, reliable experiences across every channel, whether it’s a mobile app, email, or traditional mail. For many organizations, especially those in regulated sectors

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for integrating technology into marketing has reshaped how businesses uncover critical customer insights. With her extensive background in CRM marketing technology and customer data platforms, Aisha

Imagine a frustrated customer, tangled in a web of automated menus and unresponsive chatbots, finally dialing a phone number in desperation for a real solution, only to be met with a surprising statistic. Surprisingly, in an era dominated by digital

What happens when a bank transforms the way millions manage their money with just a tap on a screen, redefining financial access in South Africa? First National Bank (FNB) is leading a digital banking surge that’s setting the pace with

Imagine a contact center where every customer call is answered promptly, agents are neither overworked nor idle, and operational costs are minimized without sacrificing service quality. This vision, once a distant dream, is becoming a reality through the integration of

Imagine a scenario where a loyal customer, frustrated by a recent product update, submits detailed feedback through a survey, only to receive a generic automated response with no follow-up. This missed opportunity not only risks losing that customer but also
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