
In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background

In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background

In an era where the landscape of business is continually evolving, the focus has shifted significantly from traditional metrics of success towards the employee experience economy. This shift emphasizes the increasingly recognized importance of employee experience as a cornerstone for
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The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

Aisha Amaira is a leading voice in Martech, known for her sharp insights on how technology is fundamentally reshaping the relationship between brands and customers. With a deep background in CRM and customer data platforms, she has a unique perspective
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The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

From Transactions to Relationships: The New Loyalty Imperative In a digital marketplace defined by near-infinite choice and minimal friction, traditional customer loyalty—once a reliable metric built on habit, convenience, or simple rewards—has become fragile. Today’s consumers can switch brands with

The modern customer journey has evolved into an intricate digital tapestry of interactions, where a single poor experience can sever a relationship that took years to build. In this high-stakes environment, businesses are moving beyond simply managing customer communications; they

With a deep background in marketing technology, from CRM systems to customer data platforms, Aisha Amaira has built a career focused on a single, powerful ideusing innovation to understand and serve the customer. She argues that in today’s digitally saturated

By 2026, the battle for customer loyalty will not be won with better apps or friendlier service, but by mastering a new discipline: Agentic Customer Experience. This year marks the critical inflection point where strategic AI implementation separates market leaders

Aisha Amaira is a leading voice in Martech, known for her sharp insights on how technology is fundamentally reshaping the relationship between brands and customers. With a deep background in CRM and customer data platforms, she has a unique perspective
Browse Different Divisions





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