
In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology

In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology

In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology
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The Dawn of a New CX Paradigm The era of scattered artificial intelligence experimentation in customer experience (CX) is drawing to a close. For years, businesses have layered chatbots, analytics tools, and automation into their operations, often with mixed results.

From Transactions to Relationships: The New Loyalty Imperative In a digital marketplace defined by near-infinite choice and minimal friction, traditional customer loyalty—once a reliable metric built on habit, convenience, or simple rewards—has become fragile. Today’s consumers can switch brands with
Browse Different Divisions

The Dawn of a New CX Paradigm The era of scattered artificial intelligence experimentation in customer experience (CX) is drawing to a close. For years, businesses have layered chatbots, analytics tools, and automation into their operations, often with mixed results.

With a deep background in MarTech, CRM technology, and customer data platforms, Aisha Amaira has built a career on a simple but powerful premise: technology is only as good as the human curiosity that drives it. She joins us to

The days when customers were content to wait on hold for forty-five minutes or receive an impersonal, templated email response two days after submitting a ticket are definitively over. In a world saturated with digital services that offer instant gratification,

A customer can have a dozen positive interactions with a brand, from an engaging social media post to a seamless product discovery process, only to abandon the entire relationship because of a single frustrating checkout error. This common scenario is

The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

From Transactions to Relationships: The New Loyalty Imperative In a digital marketplace defined by near-infinite choice and minimal friction, traditional customer loyalty—once a reliable metric built on habit, convenience, or simple rewards—has become fragile. Today’s consumers can switch brands with
Browse Different Divisions



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