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Customer Experience (CX)

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Survey Fatigue: The Silent Crisis in Customer Feedback
October 29, 2025
Survey Fatigue: The Silent Crisis in Customer Feedback

Unpacking a Silent Market Challenge In an era where customer insights drive business strategy, a startling trend has emerged: response rates to feedback requests are in steep decline, creating a significant challenge for companies across industries. From retail to software-as-a-service

How to Avoid Needing an Undo Button in Customer Service?
October 28, 2025
How to Avoid Needing an Undo Button in Customer Service?

Why Undoing Mistakes in Customer Service Hurts—and How to Prevent It The realm of customer service often feels like a high-stakes balancing act, where a single misstep can unravel hours of effort and trust built with a client, leaving lasting

Why Is Europe Leading in Holiday Consumer Resilience?
October 27, 2025
Why Is Europe Leading in Holiday Consumer Resilience?

As the holiday season unfolds in the current year, a fascinating divergence in consumer behavior is becoming evident across Western markets, with Europe—especially the EU-4 countries—emerging as a beacon of stability in consumer sentiment, despite economic hurdles like inflation and

Trend Analysis: Middle East B2B Customer Experience
October 24, 2025
Trend Analysis: Middle East B2B Customer Experience

In the heart of a region renowned for its bustling trade routes and economic ambition, the Middle East emerges as a powerhouse of business innovation, where the customer experience (CX) in business-to-business (B2B) interactions is rapidly becoming a defining factor

How Are AI Video Ads Revolutionizing Customer Experience?
October 24, 2025
How Are AI Video Ads Revolutionizing Customer Experience?

I’m thrilled to sit down with Aisha Amaira, a trailblazer in MarTech with a deep-rooted passion for merging technology with marketing. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how

Why Is Europe Leading in Consumer Sentiment Stability?
October 23, 2025
Why Is Europe Leading in Consumer Sentiment Stability?

Today, we’re thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose deep expertise in CRM marketing technology and customer data platforms has helped countless businesses harness innovation to uncover critical customer insights. With a passion for blending

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Survey Fatigue: The Silent Crisis in Customer Feedback
October 29, 2025
Survey Fatigue: The Silent Crisis in Customer Feedback

Unpacking a Silent Market Challenge In an era where customer insights drive business strategy, a startling trend has emerged: response rates to feedback requests are in steep decline, creating a significant challenge for companies across industries. From retail to software-as-a-service

How to Avoid Needing an Undo Button in Customer Service?
October 28, 2025
How to Avoid Needing an Undo Button in Customer Service?

Why Undoing Mistakes in Customer Service Hurts—and How to Prevent It The realm of customer service often feels like a high-stakes balancing act, where a single misstep can unravel hours of effort and trust built with a client, leaving lasting

Why Is Europe Leading in Holiday Consumer Resilience?
October 27, 2025
Why Is Europe Leading in Holiday Consumer Resilience?

As the holiday season unfolds in the current year, a fascinating divergence in consumer behavior is becoming evident across Western markets, with Europe—especially the EU-4 countries—emerging as a beacon of stability in consumer sentiment, despite economic hurdles like inflation and

Trend Analysis: Middle East B2B Customer Experience
October 24, 2025
Trend Analysis: Middle East B2B Customer Experience

In the heart of a region renowned for its bustling trade routes and economic ambition, the Middle East emerges as a powerhouse of business innovation, where the customer experience (CX) in business-to-business (B2B) interactions is rapidly becoming a defining factor

How Are AI Video Ads Revolutionizing Customer Experience?
October 24, 2025
How Are AI Video Ads Revolutionizing Customer Experience?

I’m thrilled to sit down with Aisha Amaira, a trailblazer in MarTech with a deep-rooted passion for merging technology with marketing. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how

Why Is Europe Leading in Consumer Sentiment Stability?
October 23, 2025
Why Is Europe Leading in Consumer Sentiment Stability?

Today, we’re thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose deep expertise in CRM marketing technology and customer data platforms has helped countless businesses harness innovation to uncover critical customer insights. With a passion for blending

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