
In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background

In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing
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The modern customer’s path to purchase has transformed into an intricate web of digital and physical interactions, making a unified understanding of their experience both incredibly challenging and absolutely essential for business success. Navigating this complexity requires more than just

With decades of experience helping organizations navigate change through technology, HRTech expert Ling-Yi Tsai has a unique perspective on the evolving landscape of customer experience. Her work in HR analytics and technology integration provides a crucial lens for understanding how
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The modern customer’s path to purchase has transformed into an intricate web of digital and physical interactions, making a unified understanding of their experience both incredibly challenging and absolutely essential for business success. Navigating this complexity requires more than just

Building a deep, empathetic understanding of the customer journey has become the definitive competitive advantage, yet many organizations mistakenly believe this requires a prohibitive investment in enterprise-level analytics platforms. The modern challenge is no longer about accessing data, but about

The long-held playbook for customer satisfaction, built on transactional efficiency and scripted support, is rapidly becoming obsolete in an age where connection dictates loyalty. What once defined an excellent customer experience—quick resolutions and feature parity—is now merely the baseline expectation.

In the complex ecosystem of modern e-commerce, attributing the success of a single sale to a specific action is an increasingly fraught endeavor, as a successful conversion is rarely the result of one isolated team’s effort but rather the culmination

The familiar, frustrating sound of hold music is quickly becoming a relic as businesses abandon traditional support models in favor of a far more intelligent and responsive alternative. In the current landscape, AI-powered chatbots are no longer a novel experiment

With decades of experience helping organizations navigate change through technology, HRTech expert Ling-Yi Tsai has a unique perspective on the evolving landscape of customer experience. Her work in HR analytics and technology integration provides a crucial lens for understanding how
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