In today’s fast-paced digital market, Unified Communications and Collaboration (UC&C) sales have become increasingly complex, challenging sales professionals to stay ahead of the curve. Recent research underlines these challenges, revealing that an alarming 87% of sales training is forgotten within a month. Additionally, 77% of B2B buyers experience convoluted purchasing processes, indicating a need for more effective sales training solutions. Wildix, a global leader in Unified Communications as a Service (UCaaS), recognized these hurdles and launched the Sales Elevate Lab, an innovative training program designed to empower sales teams to master the intricacies of UC&C sales. This pioneering initiative aims to tackle the steep learning curve, providing practical strategies for navigating the complexities of modern sales, hence driving success in a competitive landscape.
The Sales Elevate Lab’s inclusivity sets it apart, making it accessible not only for Wildix-partnered teams but also for any sales team looking to elevate their capabilities. The program’s holistic approach focuses on hands-on training and real-world applications to ensure participants can thrive amid the rapid technological advancements and evolving buyer expectations. Wildix’s commitment to supporting channel partners rather than internal teams underscores a dedication to broader industry success. By providing cost-effective, comprehensive training solutions, the Sales Elevate Lab equips sales professionals with the tools to excel in a challenging market, helping them effectively meet and exceed their sales goals.
Features and Components of the Sales Elevate Lab
One of the standout components of the Sales Elevate Lab is the Sales Academy, a two-day immersive training session designed to cover the entire sales cycle with real-world applications. Participants are exposed to practical techniques and strategies, ensuring they can apply learnings directly to their sales processes. This immersive experience addresses the need for educational programs that go beyond traditional theoretical training, providing tangible skills that sales professionals can immediately implement. The objective is to ensure that the knowledge gained is retained and utilized effectively, countering the high rates of forgotten training previously highlighted in industry research.
Beyond the Sales Academy, the program features the Mastery Lab, a year-long mentorship initiative designed for top-performing partners. This element of the Sales Elevate Lab offers more personalized, in-depth guidance with bi-weekly strategic sessions, deal guidance, and insightful marketing tips. The mentorship aspect allows for ongoing support and development, ensuring that participants continue to refine their skills over a substantial period. By facilitating continuous learning and providing expert insights, the Mastery Lab ensures that high-performing sales professionals can maintain their edge and continue to grow their expertise in the UC&C field.
Leadership and Methodologies
The Sales Elevate Lab is spearheaded by Alberto Benigno, an industry expert with notable experience at Oracle, LinkedIn, and Gartner, lending credibility and depth to the program. Alberto’s involvement ensures that the methodologies employed in the Sales Elevate Lab are both proven and effective. Under his guidance, the program utilizes the ValueSelling™ framework, a recognized methodology that emphasizes creating value for customers throughout the sales process. This framework, combined with insights from Gartner and Harvard research, ensures that participants are equipped with actionable tools that align with industry best practices.
Alberto Benigno’s dedication to the program is not merely professional but deeply personal, considering it as a passion project shaped by his extensive industry experience. His vision for the Sales Elevate Lab is to empower sales professionals across various stages of their careers, regardless of the solutions they sell. By focusing on real-world applicability and leveraging industry-leading research and frameworks, the Sales Elevate Lab helps participants stand out in a crowded and competitive market. The goal is to prepare sales professionals to meet the evolving demands of the digital market and emerge as leaders in their field, armed with the knowledge and skills required for success.
Upcoming Sessions and Participation
In today’s fast-paced digital market, selling Unified Communications and Collaboration (UC&C) solutions has become increasingly complex, posing a significant challenge for sales professionals. Recent studies indicate that 87% of sales training is forgotten within a month, while 77% of B2B buyers find purchasing processes convoluted, underscoring the need for more effective training solutions. Recognizing these challenges, Wildix, a global leader in Unified Communications as a Service (UCaaS), launched the Sales Elevate Lab. This innovative training program is designed to equip sales teams with the skills to master UC&C sales, addressing the steep learning curve and providing practical strategies for navigating modern sales complexities.
What sets the Sales Elevate Lab apart is its inclusivity, catering not only to Wildix-partnered teams but also to any sales team seeking to enhance their capabilities. The program emphasizes hands-on training and real-world applications, ensuring participants can thrive amid rapid technological changes and evolving buyer expectations. Wildix’s commitment to supporting channel partners, rather than focusing merely on internal teams, reflects a dedication to broader industry success. Through cost-effective and comprehensive training solutions, the Sales Elevate Lab empowers sales professionals to excel in a competitive market, helping them meet and exceed their sales goals effectively.