ABM Marketing Technology
Law firms adopting account-based marketing (ABM) face unique challenges in gauging the effectiveness of their campaigns. Given the collaboration across multiple teams, use of varied tools, and engagement
September 17, 2024
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IT Operations
As organizations increasingly migrate their services to the cloud, the need for strategic IT staff allocation becomes more critical. The effectiveness of your cloud deployment hinges not only
September 16, 2024
Sales Enablement
Richardson Sales Performance and Numentum have entered into a strategic partnership to combine their sales training expertise and offer comprehensive selling capabilities tailored for today’s informed buyers. Richardson,
September 13, 2024
IT Operations
In today’s rapidly evolving technological landscape, businesses are under constant pressure to manage and optimize their IT operations efficiently. The introduction of Composite AI technology—an innovative blend of
September 13, 2024
ABM Marketing Technology
The effectiveness of any go-to-market (GTM) strategy hinges on its ability to identify, engage, and convert the right prospects at the right times. Intent data, which captures various
September 13, 2024
Sales Enablement
Email retargeting is a cornerstone of contemporary e-commerce strategies. It specifically targets “warm leads”—customers who have interacted with your site but haven’t completed a purchase. Addressing this group
September 12, 2024
IT Operations
In today’s fast-paced business environment, automation has become paramount for enhancing efficiency and productivity. Recently, Tanium introduced Tanium Automate, a sophisticated addition to its Converged Endpoint Management (XEM)
September 11, 2024
Sales Enablement
Cohora, a leading platform specializing in customer activation and engagement, has successfully raised an additional $2.5 million in seed funding. This investment round was led by Volition Capital
September 11, 2024
Sales Enablement
The landscape of sales and customer relationship management is about to undergo a transformative shift as Salesforce introduces two advanced AI models: xGen-Sales and xLAM. These new technologies
September 9, 2024
Sales Enablement
In today’s fast-paced digital world, marketing teams must perform at their peak to stay competitive. While technology provides many tools to enhance performance, the true success of a
September 3, 2024
Sales Enablement
A recent evaluation by Forrester Research has established Highspot as a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 report. Highspot, known for its comprehensive sales
September 3, 2024
IT Operations
As digital transformation and cloud-native infrastructure become increasingly crucial, the need for streamlined and automated operations has never been greater. Enter "operations as code," a revolutionary approach that
September 3, 2024