How Does Brooks Running Shape HR with Culture and DEI?

I’m thrilled to sit down with Ling-Yi Tsai, a renowned HRTech expert with decades of experience helping organizations transform through innovative technology. With a deep focus on HR analytics tools and the seamless integration of tech in recruitment, onboarding, and talent management, Ling-Yi has a unique perspective on how to build strong, adaptable workplace cultures. In this conversation, we’ll explore her journey into HR, strategies for fostering a vibrant company culture, creative approaches to employee recognition, and the evolving landscape of diversity, equity, and inclusion in today’s global workforce.

How did your background shape your path into HR, especially coming from a field that might not seem directly related to people operations?

My journey into HR was a bit unconventional. I started in a technical field, but I quickly realized that while I loved solving problems, I was more drawn to the human side of organizations. Early on, I got the chance to work on recruitment projects, and I found myself fascinated by how technology could connect the right people with the right roles. That sparked my passion for HR, particularly in using data and tools to improve processes like hiring and employee development. Those early experiences taught me to blend analytical thinking with empathy, which still guides my approach today.

What inspired your focus on the operational aspects of HR, such as compensation and analytics, over other areas?

I’ve always been drawn to the operational side because it’s where you can see tangible impact. Compensation and analytics, for instance, aren’t just numbers—they’re about fairness, motivation, and understanding what drives people. I love diving into data to uncover insights, whether it’s figuring out how to structure benefits to boost retention or using analytics to predict hiring needs. It’s like solving a puzzle that directly affects employees’ lives, and that balance of strategy and impact is what keeps me hooked.

When it comes to building a strong company culture, what do you think are the key factors that drive high employee engagement?

I believe engagement comes down to trust and connection. Employees need to feel that their values align with the organization’s, and that starts with clear communication of what the company stands for. I’ve seen firsthand how regular feedback mechanisms, like surveys or open forums, can make people feel heard. Also, leadership plays a huge role—when leaders model authenticity and accountability, it creates a ripple effect. Finally, giving employees a sense of purpose, whether through meaningful work or community initiatives, ties it all together.

How can organizations effectively measure and strengthen their culture, especially across diverse teams?

Measuring culture starts with listening. Tools like cultural surveys are invaluable because they give you a snapshot of employee sentiment across different dimensions—things like collaboration, innovation, or inclusivity. I recommend breaking down the data by team or region to spot trends. Then, it’s about action—using those insights to drive conversations with leaders and employees. For diverse teams, it’s crucial to balance a unified vision with flexibility. I’ve worked with companies to adapt policies or initiatives to respect local norms while keeping core values intact, ensuring everyone feels included.

Employee recognition is often a cornerstone of culture. Can you share a creative approach to recognition that you’ve seen or implemented?

One of my favorite recognition ideas came from a company I worked with in the sports industry. They created a program where standout employees received a symbolic trophy tied to their brand—it was a small but meaningful gesture that tied recognition to the company’s identity. The key was making it peer-driven, so anyone could nominate a colleague for a shoutout. The response was incredible; employees felt seen by their peers, not just management. It’s a reminder that recognition doesn’t have to be expensive—it just needs to be personal and authentic.

How do you ensure recognition programs remain impactful and don’t become just another checkbox for employees?

The trick is to keep recognition tied to specific behaviors or achievements that reflect the company’s values. If it’s too generic or routine, it loses meaning. I’ve advised teams to mix formal awards with informal shoutouts, so there’s variety. Also, involving employees in designing the program helps—ask them what kind of recognition resonates. And don’t forget to celebrate small wins alongside big ones. When people see that their everyday efforts matter, it builds a culture of appreciation that sticks.

With the conversation around diversity, equity, and inclusion evolving, how can organizations stay focused on meaningful progress?

DEI is about creating environments where everyone can thrive, and that starts with a business case—understanding how diversity drives innovation and better decision-making. I’ve seen organizations make real progress by embedding DEI into their operations, not just as a standalone initiative. This means looking at hiring practices, promotion paths, and even product design through an inclusive lens. It’s also about ongoing dialogue—listening to employees from different backgrounds and adapting as societal expectations shift. Transparency is key; share goals and progress openly to build trust.

How do you balance global consistency with local needs when implementing HR strategies like recognition or DEI initiatives?

It’s a delicate balance, but it starts with a clear set of guiding principles that everyone, everywhere, can rally around. From there, I encourage empowering local leaders to tailor initiatives to fit cultural norms and legal requirements. For example, a recognition program might look different in one country versus another based on what employees value, but the underlying theme—say, celebrating teamwork—remains the same. Regular check-ins with regional teams help ensure alignment while giving space for customization. It’s about trust and collaboration across borders.

What is your forecast for the future of HR technology in shaping workplace culture and employee experience?

I’m incredibly optimistic about where HR tech is headed. We’re seeing tools powered by AI and machine learning that can personalize employee experiences at scale—think tailored learning paths or predictive analytics for engagement risks. These technologies will help HR teams anticipate needs before they become issues, fostering stronger cultures. At the same time, there’s a growing focus on ethical use of data, ensuring privacy and fairness. My forecast is that tech will become even more human-centric, bridging gaps between global teams and creating workplaces that feel both innovative and deeply connected.

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