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How Can Workplaces Attract and Support Gen Z Talent?

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by Jaime Walker
June 17, 2024
How Can Workplaces Attract and Support Gen Z Talent?

With each new generation come fresh challenges and expectations for the workforce. Gen Z—the latest demographic to enter the professional arena—has distinctive priorities and values that employers should heed. An iHire report reveals that one critical concern for 34.4% of Gen Z workers is the negative stereotypes which they feel may hinder their career progression. To navigate this issue, it’s crucial that companies invest in unconscious bias training and work to promote a more positive image of Gen Z individuals. These actions are not just about dispelling myths; they’re about creating an inclusive environment where every employee feels valued for their unique contributions.

Despite the widespread adoption of remote work, over half of Gen Z still exhibits a preference for in-person work settings. This statistic underscores the importance Gen Z places on interpersonal interactions in the workplace. For them, the team dynamic is an integral part of the professional experience. Consequently, organizations should strive to accommodate this desire for face-to-face collaboration as part of a broader strategy to appeal to Gen Z workers.

Tailoring the Workplace for Gen Z

As Gen Z steps into the workforce, they bring unique expectations that employers need to address. A critical concern reported by 34.4% of Gen Z workers is the impact of negative stereotypes on their career growth, according to an iHire study. To counter this, businesses must prioritize unconscious bias training and actively improve Gen Z’s portrayal in the workplace. It’s about fostering an inclusive culture where all talents are recognized and appreciated.

Interestingly, despite the rise of remote work, a significant portion of Gen Z, over half, prefer to be physically present at work. They value direct interaction, finding it crucial for a fulfilling work environment. With such emphasis on personal connections, companies should facilitate opportunities for face-to-face teamwork, aligning with Gen Z’s desire for a collaborative and interactive office culture. Through this approach, businesses can better attract and retain this new cohort of professionals.

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