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TruPartner Credit Union Launches BNPL Service to Modernize Banking

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by Daisy Brown
March 10, 2025
TruPartner Credit Union Launches BNPL Service to Modernize Banking
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TruPartner Credit Union in Cincinnati, Ohio, has introduced a significant enhancement to its banking services by launching a Buy Now, Pay Later (BNPL) service with equipifi. This initiative allows TruPartner members to access personalized, pre-qualified BNPL options through their digital banking platform, making shopping easier by providing pre-purchase funds and converting eligible debit card transactions into installment loans after purchase. This is a significant advancement for TruPartner, showcasing its dedication to staying competitive in the financial industry.

CEO Nina Myers pointed out that the BNPL service appeals to a broad demographic and aims to challenge the notion that credit unions are behind in technology. By offering BNPL, TruPartner is positioning itself as an innovative financial institution that addresses its members’ evolving needs. Equipifi CEO Bryce Deeney echoed this, emphasizing the importance of BNPL services for credit unions to stay relevant and praising TruPartner for providing secure access to credit, supporting members’ financial goals.

Equipifi’s data reveals that over 50 credit unions have already adopted BNPL products, with a 79% continuation rate among users in their second year and a 38% increase in overall usage. A J.D. Power study from February 2025 showed a significant rise in BNPL usage, particularly among younger generations, with 42% of Gen Y and Gen Z using these services, compared to 21% of other age groups.

In conclusion, TruPartner’s BNPL service launch, in collaboration with equipifi, demonstrates the credit union’s commitment to technological innovation and member convenience. This move aligns with industry trends and meets member preferences with advanced financial solutions, reinforcing TruPartner’s reputation as a progressive and responsive financial institution.

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