Sales Strategy Archives | Page 2 of 11

Enterprise Applications

EthoTech Boosts Efficiency for Metropolitan Sales with Commission Plan

EthoTech’s Commission Plan software has revolutionized Metropolitan Sales Company’s commission calculation process, significantly enhancing overall efficiency. Metropolitan Sales, a leading value-added distributor of point-of-sale hardware, initially faced challenges managing complex commission calculations. The company’s General Manager, Alan Sweet, sought a solution that could streamline operations without compromising accuracy.Since the implementation of EthoTech’s Commission Plan, the company has seen improved accuracy,

April 8, 2025

B2B Marketing

How Can CMOs Prove Marketing’s Revenue Impact in the Accountability Era?

In the evolving landscape of B2B marketing, accountability and measurable revenue impact have become imperative. Gone are the days when marketers could rely solely on softer metrics like leads and website traffic. The modern accountability era demands clear, data-backed proof of marketing’s direct contribution to revenue. CEOs and CFOs are scrutinizing marketing budgets more closely, shifting the focus from leads

March 24, 2025

Digital Marketing

SalesHood Recognized in Gartner 2025 Market Guide for Digital Sales Rooms

In an era where digital transformation is the backbone of business operations, SalesHood, an AI-driven sales enablement platform, has made significant strides by being recognized as a Representative Vendor in the 2025 Gartner Market Guide for Digital Sales Rooms (DSRs). The inclusion in the guide highlights SalesHood’s innovation in providing a centralized, digital environment that is designed to streamline deal

March 20, 2025

Digital Marketing

How Does Emotional Intelligence Drive Success in B2B Sales?

Emotional intelligence (EI) has become a pivotal component in B2B sales and client relationship management. While data, technical expertise, and traditional metrics continue to play a vital role, understanding and navigating the emotional landscape can transform business interactions. This article delves into the impact emotional intelligence has on B2B sales success. The Foundation of Emotional Intelligence in B2B Sales Understanding

March 10, 2025

Customer Data Management

AI Revolutionizes Sales: Boosting Productivity and Efficiency for SMEs

The transformative power of artificial intelligence (AI) in the realm of sales is opening up new avenues for productivity and efficiency, particularly for small businesses looking to maximize their resources. Pipedrive, a sales Customer Relationship Management (CRM) platform specifically designed for small enterprises, has recently released a detailed report documenting how AI is reshaping the sales landscape. By handling administrative

March 7, 2025

Hardware

Is Buying 40 Motherboards Worth an RTX 5090 GPU Bundle?

In an unexpected move that has left tech enthusiasts scratching their heads, a Taiwanese retailer named Momoshop is offering a unique and rather baffling retail bundle: customers must purchase 40 Gigabyte H610M-K DDR4 motherboards to obtain a single NVIDIA GeForce RTX 5090 GPU. This deal, priced at approximately $5,833, includes one highly sought-after RTX 5090 Gaming OC card and forty

March 6, 2025

Customer Experience (CX)

Understanding and Leveraging Customer Emotions to Boost Sales Strategy

Customer emotions play a pivotal role in today’s buying decisions. Choices are often made based on how customers feel about a product or brand. Sales professionals need to stay attuned to these emotional shifts throughout the purchasing process to effectively meet customer needs. Despite the emphasis on data-driven decisions, the human element of emotion continues to reign supreme in affecting

February 26, 2025

Digital Marketing

Is Buyer Enablement the Future of Sales? Aligned Thinks So

In today’s fast-paced sales environment, traditional methods that focus primarily on seller productivity have increasingly come under scrutiny for failing to address the complexities of the buyer’s journey. Aligned, a pioneering buyer enablement platform, has embraced this shift and gained recognition in G2’s 2025 Best Software Awards, ranking in the top 1% of vendors. This accolade underscores Aligned’s growing impact

February 24, 2025

B2B Marketing

Buying-Group Marketing Outshines ABM in B2B Sales Effectiveness

In today’s fast-evolving B2B marketing landscape, traditional strategies like Account-Based Marketing (ABM) are being challenged by more dynamic approaches. One such strategy is buying-group marketing, which recognizes the collective nature of decision-making in B2B purchases. This paradigm shift is essential for marketers to understand and leverage for greater sales effectiveness. The Flaws of Traditional ABM Account-Based Marketing has long been

February 21, 2025

Digital Marketing

Can Vidyard’s AI Video Sales Agent Revolutionize Seller Efficiency?

The evolving digital landscape has significantly altered the way sales teams interact with potential buyers, with personalization emerging as a key factor in successful sales communication. Vidyard, known for its AI-powered video messaging solutions tailored for sales teams, has recently introduced a groundbreaking tool known as the Video Sales Agent. This innovative tool is designed to automatically create and distribute

February 13, 2025

Digital Marketing

How Is Humantic AI Transforming B2B Sales with Buyer Intelligence?

In today’s competitive market, B2B sales cycles have become increasingly complex and demanding. Traditional approaches often fail to meet these demands, resulting in missed opportunities and reduced revenue. However, advancements in artificial intelligence, particularly through Humantic AI, promise to revolutionize the way businesses engage with their buyers. By leveraging cutting-edge Buyer Intelligence, Humantic AI aims to humanize the sales process

February 7, 2025

Digital Marketing

Unlocking Sales Potential Through Coaching: A New Leadership Approach

In today’s fast-paced and ever-changing business environment, traditional sales management techniques are proving to be less effective. Increasing headcount, raising quotas, and intensifying oversight are no longer sustainable strategies for driving sales performance. Instead, a shift towards developmental coaching is emerging as a crucial approach for cultivating more effective and adaptable sales teams. This article explores the transformative power of

January 17, 2025