Customer Data Platforms
In today’s fast-paced digital age, the significance of big data analytics in revolutionizing B2B marketing strategies cannot be overstated. The ability to compile and process enormous amounts of
July 8, 2024
Tag
Decision Making
AI and ML
The advent of artificial intelligence (AI) is transforming the business landscape, enabling companies to become more efficient, productive, and innovative. Among the various AI technologies available, OpenAI’s ChatGPT
July 8, 2024
FinTech Insurance
MAPFRE RE, a globally recognized reinsurer, has achieved a significant milestone by obtaining approval from China’s National Financial Regulatory Administration to open a new branch in Beijing. This
July 8, 2024
ABM Marketing Technology
Businesses today face the challenge of standing out in increasingly competitive markets. Traditional marketing efforts often fall short in generating high-quality leads and achieving substantial growth. As a
July 5, 2024
Marketing Automation / Email Marketing
The landscape of channel partner marketing technology, also known as Through-Channel Marketing Automation (TCMA) or Partner Marketing Automation Platforms (PMAP), is undergoing a significant transformation. Ansira Partners, Inc.,
July 3, 2024
Customer Experience (CX)
British consumers are increasingly turning to loyalty programs, with a staggering 91% now actively participating in such schemes. The recent research by the Gift Card and Voucher Association
July 3, 2024
Content Marketing Technology
In the fast-evolving landscape of digital content creation, the introduction of Private Large Language Models (LLMs) brings incredible potential to revolutionize the content generation process. Embracing this AI-powered
July 3, 2024
Customer Data Platforms
The integration between Hightouch’s Composable Customer Data Platform (CDP) and The Trade Desk’s European Unified ID (EUID) solution epitomizes a significant leap in digital advertising, blending robust targeting
July 3, 2024
DemandGen
The landscape of B2B marketing is undergoing a seismic shift, driven by the advent of hyper-automation. This transformative technology, powered by the seamless integration of artificial intelligence (AI),
July 2, 2024
Networking
In a bold move to strengthen its presence in the North American optical networking market, Finnish telecommunications giant Nokia has announced its acquisition of California-based Infinera for a
July 1, 2024
Digital Wealth Management
Advisor360°, a provider of integrated technology solutions for wealth management, and FMG, an all-in-one marketing technology solution for financial advisors, have embarked on a pioneering partnership to revolutionize
June 27, 2024
ABM Marketing Technology
In today’s intensively competitive business landscape, companies are exploring innovative strategies to connect with their target customers and drive growth, particularly in B2B marketing. Two such approaches that
June 26, 2024