Sales Enablement
The term “martech,” which stands for marketing technology, refers to the various platforms and tools that marketers use to better plan, execute, and measure their campaigns. As the
November 15, 2024
Tag
Decision Making
CRM Marketing Technology
Home care agencies play a crucial role in providing essential services to individuals who need assistance due to illness, disability, or aging. The caregivers in these agencies bring
November 15, 2024
Content Marketing Technology
In today’s fast-paced digital world, capturing and retaining consumer attention is more challenging than ever. With shorter attention spans and a preference for visual content, video marketing has
November 15, 2024
Content Marketing Technology
In recent years, brands have increasingly embraced short-form videos (SFVs) as a cornerstone of their marketing strategies. This shift towards dynamic, bite-sized content is driven by several key
November 15, 2024
Marketing Automation / Email Marketing
Act-On has recently introduced Act-On InSite™, a cutting-edge generative AI-powered web agent designed to enhance marketing teams’ web experience and bolster lead acquisition efforts. This groundbreaking AI chat
November 14, 2024
Marketing Automation / Email Marketing
In the evolving landscape of B2B marketing, the integration of automation tools has become a game-changer. However, the challenge lies in balancing these technological advancements with the essential
November 14, 2024
Customer Experience (CX)
In the realm of corporate gifting businesses are increasingly turning to AI-driven platforms to revolutionize their engagement with employees and clients through personalized experiences. This period sees a
November 14, 2024
Content Marketing Technology
Generative AI (GenAI) has been heralded as a game-changer for enterprise-level content creation, promising to revolutionize the way businesses produce high-quality content. However, despite its potential, a staggering
November 14, 2024
AI and ML
Generative AI, with its capabilities far surpassing mere data replication, is poised to transform multiple industries by 2025 by creating entirely new content, including text, images, and music.
November 14, 2024
ABM Marketing Technology
The Account-Based Marketing (ABM) market is on the brink of significant expansion from 2024 to 2032, according to a recent report that scrutinizes the industry’s potential trajectory. This
November 13, 2024
Content Marketing Technology
In the rapidly evolving digital landscape, content organization has become more critical than ever. As we approach 2025, businesses must adapt to new technologies and user behaviors to
November 13, 2024
AI and ML
Box, a company once known primarily for its secure file-sharing capabilities, has undergone a significant transformation over the past year, expanding its services to include sophisticated AI-driven content
November 13, 2024