DemandGen
In the rapidly evolving landscape of marketing, staying ahead of the competition depends significantly on the ability to harness and utilize data effectively. Among the plethora of data-driven
August 22, 2024
Tag
Decision Making
ABM Marketing Technology
Marketing has undergone a significant transformation from its early days of generic messaging to the sophisticated, hyper-personalized approaches seen today. This shift enables businesses to create individualized experiences
August 22, 2024
AI and ML
The landscape of content creation is undergoing a significant shift with the rise of AI video generators. These tools promise to transform the way we produce video content,
August 22, 2024
Marketing Automation / Email Marketing
Ansira Partners, Inc., an independent global marketing technology and solutions company, has earned significant acclaim in the industry with its Ansira Edge platform, recognized as the "Best Digital
August 21, 2024
DemandGen
In the competitive landscape of B2B marketing, demand generation remains a critical challenge for marketers who must not only attract and nurture leads but also convert them into
August 20, 2024
ABM Marketing Technology
The competitive B2B landscape is evolving, and with tightening budgets, making astute decisions on resource allocation is paramount. This article delves into the strategies required for crafting a
August 20, 2024
ABM Marketing Technology
FullThrottle Technologies, LLC, recognized for its innovative first-party data-powered technology, has recently been awarded the prestigious “Best Advertising Measurement Platform” by MarTech Breakthrough in their 7th annual awards.
August 19, 2024
Marketing Automation / Email Marketing
Cinch, a trailblazer in the marketing automation industry, has garnered significant recognition by winning the "Best Omnichannel Marketing Solution" award at the 7th annual MarTech Breakthrough Awards. This
August 19, 2024
Customer Data Platforms
In this article, Tony Uphoff, President of Pipeline360, discusses the pressing need to overhaul the B2B lead generation industry. Over two decades, digital B2B lead generation has become
August 16, 2024
DemandGen
The Olympics, as a premier global event, attracts billions of viewers, presenting an unparalleled opportunity for brands to engage a massive audience. With the Tokyo 2020 Olympics drawing
August 16, 2024
DemandGen
Lotame, a global leader in customer data solutions, has unveiled its newest product, Lotame Curation. This cutting-edge tool is designed to transform digital marketing by addressing common struggles.
August 15, 2024
Content Marketing Technology
In today’s digital age, content marketing is more crucial than ever. Businesses aiming to establish strong connections with their audiences must leverage various content formats that not only
August 15, 2024