Audyence, an innovator in the B2B demand generation sector, has rapidly disrupted the market since the launch of its beta program in November 2023 and the general release of its Audyence Platform in February 2024. The company has revolutionized how businesses purchase, manage, and optimize lead generation campaigns by incorporating programmatic technology, providing clients with unmatched control, transparency, and cost-efficiency.
Mundial Media, a prominent contextual marketing platform, recently raised $1.5 million in a pre-seed extension round from both existing benefactors and new investors. This significant funding included contributions from family offices and specialized venture firms. The primary objective of this capital injection is to drive product innovation, bolster talent acquisition, and advance Mundial Media’s sophisticated digital advertising solutions, solidifying its
Artificial intelligence (AI) is revolutionizing the eCommerce landscape by enabling businesses to deliver highly personalized marketing strategies at scale. This transformation is driven by AI’s ability to collect, analyze, and process vast amounts of data, turning it into actionable insights that cater to individual customer needs. AI technologies have advanced significantly, making it possible to create personalized customer experiences and
In an era where technological advancements are transforming marketing strategies, a recent survey conducted by xGrowth in collaboration with Media Collateral unveils a significant shift in spending sentiment among marketing leaders in the Asia-Pacific (APAC) region. Anticipations are high for the upcoming years, with 43% of marketing leaders planning to boost their account-based marketing (ABM) budgets by 2025, a notable
The marketing landscape is on the brink of a revolutionary transformation, primarily driven by the rise of Generative AI, especially as Google’s recent decision to maintain third-party cookies in its browsers has sparked a wave of strategic recalibrations. According to a recent study conducted by PrimeAudience, a notable 59% of US marketers anticipate that the significance of Generative AI will
In the fast-paced world of B2B marketing, where professionals constantly grapple with an overwhelming influx of information, the task of content curation has become increasingly daunting. A considerable 56% of B2B practitioners report feeling inundated by the vast amount of available content, with 54% asserting that much of it amounts to mere sales pitches rather than valuable insights. Given this
In a significant move for the advertising industry, Adlook, a brand growth platform and RTB House Group company, has announced a collaboration with FreeWheel, a global technology platform renowned for premium video advertising. This partnership aims to greatly enhance marketers’ access to top-tier Connected TV (CTV) and Online Video (OLV) inventory, presenting a substantial opportunity for more effective ad campaigns.
In the age of data-centric business operations, Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) have become indispensable tools for businesses aiming to leverage data for delivering personalized experiences and making informed decisions. While both systems are pivotal in the digital marketing space, there is a discernible shift towards CDPs due to their distinct advantages over DMPs. This shift
The partnership between Netcore Cloud and Google Cloud represents a significant milestone in the evolution of AI-powered marketing solutions. By expanding their collaboration, Netcore Cloud aims to leverage Google’s advanced AI technology to elevate customer engagement, product discovery, and personalized marketing strategies. This synergy is expected to deliver promising results, particularly in e-commerce, banking, finance, insurance, and travel sectors. The
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. Businesses turn to marketing technology because it helps them reach the right people faster, centralize information, and automate key processes. The combination of your CRM (in this case, using HubSpot as the CRM platform) and LinkedIn can lead to
Innovation in marketing often feels like a paradox; while it promises groundbreaking changes and revolutionary ideas, it frequently revisits and repurposes old concepts, adapting them to new contexts and technologies. This scenario beckons the question: is marketing innovation truly about new ideas, or is it simply a reimagining of the past? To navigate this inquiry, one needs to delve into
In today’s dynamic marketing landscape, long-form content is experiencing a significant resurgence, according to a study by Billion Dollar Boy, a global creator agency. This revival is spurred by changing consumer demands for engaging, in-depth narratives. The study surveyed over 4,000 consumers, 500 marketers, and 500 content creators, revealing that 68% of marketers have increased their long-form content production in
