ABM Marketing Technology
Account-based marketing (ABM) has undergone significant transformations over the years. From broad strategies to highly targeted approaches, the landscape of ABM has evolved into a more data-driven and
October 29, 2024
Tag
Decision Making
ABM Marketing Technology
In today’s competitive landscape, B2B companies like PwC and Thomson Reuters are increasingly embracing Account-Based Marketing (ABM) to nurture individual accounts and foster deeper customer relationships. Recent statistics
October 29, 2024
Content Marketing Technology
Artificial intelligence has emerged as a game-changer in the field of content marketing, fundamentally altering the way marketers operate by enhancing speed, creativity, and efficiency. One of the
October 29, 2024
Customer Experience (CX)
Understanding consumer shopping behavior can transform your marketing strategy significantly, creating an enhanced customer experience that drives engagement. Recognizing different shopping modes and leveraging them effectively can go
October 29, 2024
DemandGen
Promotional products have carved out a significant niche in the marketing world, transforming the way brands interact with their audiences. From everyday items like tote bags to specialized
October 28, 2024
DemandGen
In the competitive landscape of modern business, creating a memorable and engaging brand is essential. Custom mascots serve as unique tools to differentiate and humanize a brand. These
October 28, 2024
Content Marketing Technology
In the fast-paced digital world, keeping up with the latest content writing trends is crucial for businesses that want to remain competitive. The landscape in 2024 is evolving
October 28, 2024
Content Marketing Technology
In today’s fast-paced digital environment, businesses face an urgent need to radically overhaul their content marketing strategies. The familiar adage “You don’t need to reinvent the wheel” might
October 28, 2024
AI and ML
In today’s competitive business environment, enhancing customer service and accessibility is crucial for success. AI-driven text-to-speech (TTS) solutions are making a significant impact by offering unprecedented benefits. This
October 28, 2024
Customer Data Platforms
Snowplow has been recognized as a Leader in the Analytics & Data Capture category in the 2025 edition of Snowflake’s Modern Marketing Data Stack report. The comprehensive report
October 28, 2024
AI and ML
In the rapidly evolving marketing landscape, influencer partnerships have become crucial for brands aiming to connect authentically with their audience. Yet, these collaborations come with significant risks due
October 28, 2024
Customer Data Platforms
Ketch has been recognized as “One to Watch” in the Consent Management category of Snowflake’s Modern Marketing Data Stack 2025 report, underscoring its significance in the evolving landscape
October 28, 2024