ABM Marketing Technology
As customer acquisition costs continue to rise and economic pressures intensify, B2B companies are finding it increasingly challenging to rely solely on traditional methods of gaining new customers.
November 4, 2024
Tag
Decision Making
Customer Experience (CX)
In today’s competitive marketplace, the focus on customer loyalty has become more crucial than ever. While acquiring new customers is essential, retaining them and fostering loyalty can lead
November 4, 2024
AI and ML
Artificial Intelligence (AI) is no longer a futuristic concept; it is a present-day reality that is reshaping industries across the globe. By 2025, AI is expected to revolutionize
November 4, 2024
Content Marketing Technology
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver
November 4, 2024
Marketing Automation / Email Marketing
In a significant advancement poised to reshape SMS marketing, Bloomreach has introduced Rich Communication Services (RCS), setting the stage for a new era of mobile engagement. This innovation
November 1, 2024
Cloud
TrueDialog has unveiled its latest innovation by launching a robust SMS integration for Salesforce Marketing Cloud Engagement, now conveniently accessible through the Salesforce AppExchange. This major development extends
November 1, 2024
Content Marketing Technology
Artificial Intelligence is increasingly becoming a game-changer in digital marketing, revolutionizing the way businesses connect with their customers and optimize their marketing efforts. AI is not just a
November 1, 2024
Customer Experience (CX)
In the ever-evolving landscape of B2B marketing, understanding the buyer journey becomes more complex and critical as each year passes. Modern B2B buyers have transformed their purchasing behavior,
November 1, 2024
Enterprise Applications
Automating the accounts payable (AP) function is of paramount importance for businesses utilizing Microsoft Dynamics 365 Finance. Manual AP handling can be laborious and rife with errors, leading
November 1, 2024
Sales Enablement
In a significant move aimed at revolutionizing the marketing landscape, Uptempo, a premier enterprise marketing planning platform, has unveiled a suite of new features designed to enhance the
October 31, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) has traditionally been associated with targeting large corporations with substantial budgets. However, its relevance and effectiveness are rapidly expanding into the realm of small and
October 31, 2024
ABM Marketing Technology
Integrating Account-Based Marketing (ABM) with Generative AI (GenAI) and reliable data can revolutionize the B2B marketing landscape. While ABM has proven effective in engaging accounts and converting leads
October 31, 2024