The Olympics, as a premier global event, attracts billions of viewers, presenting an unparalleled opportunity for brands to engage a massive audience. With the Tokyo 2020 Olympics drawing
Lotame, a global leader in customer data solutions, has unveiled its newest product, Lotame Curation. This cutting-edge tool is designed to transform digital marketing by addressing common struggles.
In today’s digital age, content marketing is more crucial than ever. Businesses aiming to establish strong connections with their audiences must leverage various content formats that not only
In the dynamic world of B2B marketing, Account-Based Marketing (ABM) continues to gain traction as a pivotal strategy for enhancing Return on Investment (ROI). As we venture into
AnswerRocket and Kantar have announced a strategic partnership aimed at significantly enhancing the capabilities of GenAI-powered analytics for their joint clients. This collaboration promises to expedite the process
In the evolving landscape of Non-Banking Financial Institutions (NBFIs), the integration of Robotic Process Automation (RPA) with Artificial Intelligence (AI) is bringing about a significant transformation in marketing
The future of digital engagement is here, marked by a groundbreaking partnership between luxury automotive brand Lamborghini and digital technology leader Animoca Brands. Announced on August 8, 2024,
The marketing landscape is evolving rapidly, driven by technological advancements and the need for scalable, high-performance hosting solutions. As digital transformation propels the industry forward, marketing departments find
Customer Data Platforms (CDPs) have been transformative in offering businesses a unified view of customer data. Initially designed to integrate disparate data sources for personalized marketing, CDPs addressed
Redi-Data, Inc., a notable provider of data services and digital marketing solutions, has announced the successful completion of its 2024 Alliance for Audited Media (AAM) audit for its
To navigate the modern, digital-first landscape, businesses need to adapt their advertising strategies to be both dynamic and data-driven. Pipeline360’s new B2B Display Advertising Platform aims to transform
In an ambitious move to strengthen its foothold in enterprise sales, Adobe has launched a groundbreaking cloud application designed to revolutionize B2B marketing. The new platform, known as
B2BDaily uses cookies to personalize your experience on our website. By continuing to use this site, you agree to our Cookie Policy
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.