b2b-daily
Home | MarTech | Digital Marketing

SugarCRM Acquires Sales-i to Boost AI-Driven Revenue Insights

Avatar photo
by Cailee Foster
May 24, 2024
Image Credit: Freepik
SugarCRM Acquires Sales-i to Boost AI-Driven Revenue Insights

In a strategic move to bolster its intelligence-driven sales automation offerings, SugarCRM has acquired Sales-i, a premier provider of revenue intelligence solutions. This acquisition, the financial terms of which remain undisclosed, aims to enhance the business revenue and profitability of B2B sales enterprises through advanced AI-powered revenue intelligence, leveraging the wealth of data available in ERP and CRM systems. By integrating Sales-i’s capabilities, SugarCRM reinforces its existing partnership and takes a significant step towards redefining the way businesses approach their sales strategies.

The union aims to respond to the ever-growing need for enterprises to gain a more profound understanding of their customers. With this merger, SugarCRM’s clientele is set to enjoy a more efficient sales process, underpinned by actionable insights drawn from their data. CEO Craig Charlton has emphasized the shared goal of exploiting AI and machine learning technologies to unearth and leverage valuable data insights. The expected result is a superior sales strategy that enhances customer satisfaction and streamlines the sales cycle.

Enhancing Sales Strategies with Advanced Technology

SugarCRM has expanded its portfolio by acquiring Sales-i, a top-tier revenue intelligence solutions provider. Although the purchase price is undisclosed, the goal is clear: to tap into the power of AI for a transformative impact on B2B sales profitability. Sales-i’s expertise in analyzing AI-driven insights from ERP and CRM data will now complement SugarCRM’s offerings, promising users a substantial upgrade in sales strategy and customer knowledge.

The convergence of these entities is a strategic response to the critical demand for deeper customer insights. As the merged platforms integrate, SugarCRM’s customers stand to benefit from an optimized sales experience, informed by actionable intelligence. CEO Craig Charlton advocates for this fusion of AI and machine learning with sales data to extract actionable insights, which is anticipated to revolutionize customer satisfaction and sales processes. Through this acquisition, SugarCRM aims to redefine the approach to sales with more informed, data-driven strategies.

Artificial IntelligenceMachine Learning

Explore more

Is Fairer Car Insurance Worth Triple The Cost?
December 19, 2025

A High-Stakes Overhaul: The Push for Social Justice in Auto Insurance In Kazakhstan, a bold legislative proposal is forcing a nationwide conversation about the true cost of fairness. Lawmakers are advocating to double the financial compensation for victims of traffic accidents, a move praised as a long-overdue step toward social justice. However, this push for greater protection comes with a

Insurance Is the Key to Unlocking Climate Finance
December 19, 2025

While the global community celebrated a milestone as climate-aligned investments reached $1.9 trillion in 2023, this figure starkly contrasts with the immense financial requirements needed to address the climate crisis, particularly in the world’s most vulnerable regions. Emerging markets and developing economies (EMDEs) are on the front lines, facing the harshest impacts of climate change with the fewest financial resources

The Future of Content Is a Battle for Trust, Not Attention
December 19, 2025

In a digital landscape overflowing with algorithmically generated answers, the paradox of our time is the proliferation of information coinciding with the erosion of certainty. The foundational challenge for creators, publishers, and consumers is rapidly evolving from the frantic scramble to capture fleeting attention to the more profound and sustainable pursuit of earning and maintaining trust. As artificial intelligence becomes

Use Analytics to Prove Your Content’s ROI
December 19, 2025

In a world saturated with content, the pressure on marketers to prove their value has never been higher. It’s no longer enough to create beautiful things; you have to demonstrate their impact on the bottom line. This is where Aisha Amaira thrives. As a MarTech expert who has built a career at the intersection of customer data platforms and marketing

What Really Makes a Senior Data Scientist?
December 19, 2025

In a world where AI can write code, the true mark of a senior data scientist is no longer about syntax, but strategy. Dominic Jainy has spent his career observing the patterns that separate junior practitioners from senior architects of data-driven solutions. He argues that the most impactful work happens long before the first line of code is written and