b2b-daily
Home | MarTech | Digital Marketing

SugarCRM Acquires Sales-i to Boost AI-Driven Revenue Insights

Avatar photo
by Cailee Foster
May 24, 2024
Image Credit: Freepik
SugarCRM Acquires Sales-i to Boost AI-Driven Revenue Insights

In a strategic move to bolster its intelligence-driven sales automation offerings, SugarCRM has acquired Sales-i, a premier provider of revenue intelligence solutions. This acquisition, the financial terms of which remain undisclosed, aims to enhance the business revenue and profitability of B2B sales enterprises through advanced AI-powered revenue intelligence, leveraging the wealth of data available in ERP and CRM systems. By integrating Sales-i’s capabilities, SugarCRM reinforces its existing partnership and takes a significant step towards redefining the way businesses approach their sales strategies.

The union aims to respond to the ever-growing need for enterprises to gain a more profound understanding of their customers. With this merger, SugarCRM’s clientele is set to enjoy a more efficient sales process, underpinned by actionable insights drawn from their data. CEO Craig Charlton has emphasized the shared goal of exploiting AI and machine learning technologies to unearth and leverage valuable data insights. The expected result is a superior sales strategy that enhances customer satisfaction and streamlines the sales cycle.

Enhancing Sales Strategies with Advanced Technology

SugarCRM has expanded its portfolio by acquiring Sales-i, a top-tier revenue intelligence solutions provider. Although the purchase price is undisclosed, the goal is clear: to tap into the power of AI for a transformative impact on B2B sales profitability. Sales-i’s expertise in analyzing AI-driven insights from ERP and CRM data will now complement SugarCRM’s offerings, promising users a substantial upgrade in sales strategy and customer knowledge.

The convergence of these entities is a strategic response to the critical demand for deeper customer insights. As the merged platforms integrate, SugarCRM’s customers stand to benefit from an optimized sales experience, informed by actionable intelligence. CEO Craig Charlton advocates for this fusion of AI and machine learning with sales data to extract actionable insights, which is anticipated to revolutionize customer satisfaction and sales processes. Through this acquisition, SugarCRM aims to redefine the approach to sales with more informed, data-driven strategies.

Artificial IntelligenceMachine Learning

Explore more

AI Redefines the Data Engineer’s Strategic Role
January 30, 2026

A self-driving vehicle misinterprets a stop sign, a diagnostic AI misses a critical tumor marker, a financial model approves a fraudulent transaction—these catastrophic failures often trace back not to a flawed algorithm, but to the silent, foundational layer of data it was built upon. In this high-stakes environment, the role of the data engineer has been irrevocably transformed. Once a

Generative AI Data Architecture – Review
January 30, 2026

The monumental migration of generative AI from the controlled confines of innovation labs into the unpredictable environment of core business operations has exposed a critical vulnerability within the modern enterprise. This review will explore the evolution of the data architectures that support it, its key components, performance requirements, and the impact it has had on business operations. The purpose of

Is Data Science Still the Sexiest Job of the 21st Century?
January 30, 2026

More than a decade after it was famously anointed by Harvard Business Review, the role of the data scientist has transitioned from a novel, almost mythical profession into a mature and deeply integrated corporate function. The initial allure, rooted in rarity and the promise of taming vast, untamed datasets, has given way to a more pragmatic reality where value is

Trend Analysis: Digital Marketing Agencies
January 30, 2026

The escalating complexity of the modern digital ecosystem has transformed what was once a manageable in-house function into a specialized discipline, compelling businesses to seek external expertise not merely for tactical execution but for strategic survival and growth. In this environment, selecting a marketing partner is one of the most critical decisions a company can make. The right agency acts

AI Will Reshape Wealth Management for a New Generation
January 30, 2026

The financial landscape is undergoing a seismic shift, driven by a convergence of forces that are fundamentally altering the very definition of wealth and the nature of advice. A decade marked by rapid technological advancement, unprecedented economic cycles, and the dawn of the largest intergenerational wealth transfer in history has set the stage for a transformative era in US wealth