b2b-daily
Category

MarTech

  • Customer Data Management
June 18, 2026
How Does Databricks CustomerLake Redefine the Agentic CDP?

The landscape of customer data management is currently undergoing a seismic transformation as the traditional boundaries between storage, analysis, and execution are being dismantled by the rise of the Data Intelligence Platform. For years, enterprises have struggled with the fragmentation

How Does Databricks CustomerLake Redefine the Agentic CDP?
  • Digital Marketing
June 18, 2026
Why Is Retention the Key to eCommerce Success in 2026?
  • Customer Experience (CX)
June 18, 2026
Why Is Customer Experience Reshaping Malawian Banking?
  • Marketing Automation / Email Marketing
June 18, 2026
Are You Losing Revenue to the Set and Forget Email Trap?
Dive into diverse divisions

Dive into Diversity

On Trend MarTech​

Popular Stories

  • Marketing Automation / Email Marketing
Klaviyo Powers E-commerce Marketing With Advanced AI Tools
June 18, 2026
Klaviyo Powers E-commerce Marketing With Advanced AI Tools
  • Marketing Automation / Email Marketing
Are You Losing Revenue to the Set and Forget Email Trap?
June 18, 2026
Are You Losing Revenue to the Set and Forget Email Trap?
  • Customer Experience (CX)
Is the Human-Centric Contact Center Stack Becoming Obsolete?
June 18, 2026
Is the Human-Centric Contact Center Stack Becoming Obsolete?
  • Customer Experience (CX)
AI Will Halve Customer Service Staffing by 2030
June 8, 2026
AI Will Halve Customer Service Staffing by 2030
  • Marketing Automation / Email Marketing
AI-Powered Automation Transforms Modern Email Marketing
June 11, 2026
AI-Powered Automation Transforms Modern Email Marketing
  • Customer Experience (CX)
How to Bridge the AI Trust Gap in Customer Experience?
June 16, 2026
How to Bridge the AI Trust Gap in Customer Experience?
  • Content Marketing Technology
Trend Analysis: AI Content Scaling Volatility
May 20, 2026
Trend Analysis: AI Content Scaling Volatility
  • B2B Marketing
B2B Buyers Use AI for Research but Rely on Humans for Trust
May 22, 2026
B2B Buyers Use AI for Research but Rely on Humans for Trust
  • Marketing Automation / Email Marketing
Analysis Ranks the Best AI Email Marketing Tools for 2026
May 27, 2026
Analysis Ranks the Best AI Email Marketing Tools for 2026
  • Customer Experience (CX)
Can AI Agents Reshape Customer Engagement in Southeast Asia?
May 29, 2026
Can AI Agents Reshape Customer Engagement in Southeast Asia?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
June 18, 2026
Are You Losing Revenue to the Set and Forget Email Trap?

The subtle erosion of digital marketing ROI often occurs not through aggressive competition or market shifts, but through the quiet stagnation of established communication channels that businesses mistakenly believe are functioning on autopilot. Many modern enterprises invest significant capital into

Are You Losing Revenue to the Set and Forget Email Trap?
  • Marketing Automation / Email Marketing
Klaviyo Powers E-commerce Marketing With Advanced AI Tools
June 18, 2026
Klaviyo Powers E-commerce Marketing With Advanced AI Tools

In the rapidly evolving landscape of digital retail, the transition from generic email blasts to hyper-personalized, data-driven consumer journeys has become a necessity for any brand seeking sustainable growth in an increasingly crowded marketplace. Klaviyo has emerged as a cornerstone

  • Marketing Automation / Email Marketing
How Does Zero-Party Data Transform Email Personalization?
June 17, 2026
How Does Zero-Party Data Transform Email Personalization?

A significant portion of modern digital marketing strategies still treats large subscriber bases as monolithic entities, relying on rudimentary metrics such as historical click-through rates or basic demographics to predict future consumer needs. This standardized approach frequently alienates potential customers

MarTech

All MarTech News

Are B2B Marketers Ready for the New Budget Expectations?
  • B2B Marketing
April 11, 2025
Are B2B Marketers Ready for the New Budget Expectations?

As modern marketing dynamics grow increasingly complex, B2B marketing leaders are now under mounting pressure to justify their budgets more

Enhancing Customer Service with Intelligent Document Processing
  • Customer Experience (CX)
April 11, 2025
Enhancing Customer Service with Intelligent Document Processing

In today’s fast-paced business landscape, providing exceptional customer service is crucial for retaining clients and maintaining market competitiveness. Intelligent document

How Will CRM Transform Customer Engagement?
  • Customer Data Management
April 11, 2025
How Will CRM Transform Customer Engagement?

The ever-evolving landscape of Customer Relationship Management (CRM) is set for significant transformation. Businesses increasingly rely on CRM systems to

AI and Short-Form Video: Content Marketing Trends for 2025
  • Content Marketing Technology
April 11, 2025
AI and Short-Form Video: Content Marketing Trends for 2025

In 2025, content marketing is undergoing transformative changes driven by artificial intelligence (AI) advancements and the proliferation of short-form video.

Enhance Customer Loyalty Amid Tariff Challenges with CX Strategy
  • Customer Experience (CX)
April 11, 2025
Enhance Customer Loyalty Amid Tariff Challenges with CX Strategy

Economic disruptions such as trade tariffs can introduce significant hurdles for brands. However, these challenges also provide an opportunity to

Salesforce’s Stock Decline: Is It a Buying Opportunity?
  • Customer Data Management
April 11, 2025
Salesforce’s Stock Decline: Is It a Buying Opportunity?

The significant nosedive of Salesforce, Inc. (CRM) stock by 20.7% year-to-date has left many investors questioning whether it presents a

Is Structured Data Still Crucial in the AI-Powered SEO Era?
  • Content Marketing Technology
April 11, 2025
Is Structured Data Still Crucial in the AI-Powered SEO Era?

In the rapidly evolving landscape of search technology, the rise of AI, particularly through Large Language Models (LLMs), has sparked

Treasure Data Appoints Rafael Flores to Drive AI Innovations
  • Customer Data Management
April 11, 2025
Treasure Data Appoints Rafael Flores to Drive AI Innovations

Treasure Data, a leading Intelligent Customer Data Platform (CDP) built for enterprise-scale applications, has announced the strategic appointment of Rafael

Load More
Explore more in our additional categories

New Categories to Explore

MarTech

Popular Stories

  • B2B Marketing
May 3, 2024
How Will RollWorks’ Command Center Reinvent ABM Strategies?

In the world of Account-Based Marketing (ABM), where personalization and precise targeting are key, the advent of RollWorks’ Command Center promulgates a substantial evolution. This cutting-edge dashboard transcends conventional ABM tools by offering a cohesive narrative of account insights, streamlining

  • Content Marketing Technology
December 9, 2024
AI in Marketing: Beyond Content, Tackling Training and Governance

Artificial Intelligence (AI) is no longer just a tool for generating content; it has evolved into a multifaceted asset that can revolutionize marketing strategies and processes. You may find it in customer service interactions, HR operations, and other critical business

  • Marketing Automation / Email Marketing
February 6, 2024
How Will Yahoo and Google’s New Email Rules Impact Users?

In a bid to enhance the integrity of email communications, Yahoo and Google have introduced new measures targeted at bulk email senders. These regulations, which will affect those sending over 5,000 messages daily to Gmail users, are geared toward ensuring

  • Digital Marketing
April 3, 2023
The Pillars of Sales Team Success: Traits and Strategies for Exceptional Sales Management

Sales can be a tricky business, and even more so when you’re in charge of leading a team of salespeople. It takes a special kind of person to be an effective sales manager as the job comes with its own

  • Digital Marketing
October 28, 2024
Is AI-Driven Sales Readiness the Future of Sales Training?

In recent years, the landscape of sales training has undergone a significant transformation. This shift, driven by advancements in technology and changing market demands, moves from the traditional approach of sales enablement to a more dynamic model of sales readiness,

  • B2B Marketing
July 27, 2023
Building a Successful ABM Pilot: Best Practices and Considerations

Account-based marketing (ABM) has gained significant traction in recent years as marketers realize its effectiveness in driving personalized engagement and revenue growth. However, implementing ABM requires careful planning and execution to ensure success. One best practice that has proven to

  • Customer Data Management
July 26, 2023
The Power of CRM for Salespeople: Boosting Organization and Revenue

In the constantly evolving and competitive world of sales, staying organized and efficient is crucial. However, let’s face it, organization is not always a salesperson’s strongest attribute. That’s where a properly maintained Customer Relationship Management (CRM) system comes into play.

  • Content Marketing Technology
January 16, 2026
Is Your Company Telling Stories or Creating Meaning?

Aisha Amaira, a MarTech expert specializing in the powerful intersection of technology and marketing, joins us to dissect a trend that has set the business world buzzing: the desperate search for corporate storytellers. As companies grapple with a fragmented digital

Check out more content or features in the following different areas

New Categories to Explore

MarTech

You might also like

  • Customer Experience (CX)
Trend Analysis: Fusion Agentic CX Applications
April 15, 2026
Trend Analysis: Fusion Agentic CX Applications
  • Marketing Automation / Email Marketing
Optimize Email Marketing with Relevance and Engagement Triggers
April 30, 2025
Optimize Email Marketing with Relevance and Engagement Triggers
  • Customer Data Management
How Can Financial Institutions Boost CRM Adoption and Productivity?
April 22, 2025
How Can Financial Institutions Boost CRM Adoption and Productivity?
  • Digital Marketing
May 9, 2024
Mastering Sales: Key Strategies for New Reps to Boost Performance
  • Customer Data Management
January 28, 2026
Is It Time to De-Center Your Customer Data?
  • Marketing Automation / Email Marketing
May 11, 2026
What Are the Most Effective Marketing Automation Workflows?
  • Customer Data Management
November 30, 2023
Nissan Partners with Treasure Data: A Strategic Move towards Enriching Customer Experience
Top 5 Areas of Marketing Automation for 2024 Success
  • Marketing Automation / Email Marketing
May 1, 2025
Top 5 Areas of Marketing Automation for 2024 Success

Marketing automation has become indispensable in the modern business landscape, transforming how companies engage with their target audience. As businesses

Why Do Tech Outages Teach B2B Marketers Brand Resilience?
  • B2B Marketing
November 11, 2025
Why Do Tech Outages Teach B2B Marketers Brand Resilience?

In a world where digital dependency reigns supreme, a single tech outage can send shockwaves through entire industries, disrupting operations

Is Salesforce a Deep Value Opportunity After Its 35% Decline?
  • Customer Data Management
March 26, 2026
Is Salesforce a Deep Value Opportunity After Its 35% Decline?

When a dominant enterprise titan like Salesforce sheds over a third of its market capitalization in a single cycle, the

  • Marketing Automation / Email Marketing
October 31, 2024
Litmus Unveils Innovative Enhancements to Boost Email Engagement
  • Customer Experience (CX)
April 5, 2024
How Will These Ten Trends Shape Customer Experience by 2030?
  • Content Marketing Technology
January 17, 2025
Leveraging Content Knowledge Graphs for Enhanced SEO and AI Strategies
  • Digital Marketing
August 25, 2023
Revitalizing B2B SaaS Sales: An In-depth Look at Key Enablement Tools, Demoleap and Ambition