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MarTech

  • Customer Data Management
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth

The modern real estate landscape has reached a critical tipping point where the traditional reliance on manual labor is being rapidly superseded by high-velocity, intelligence-driven operations. In a market where a few minutes can determine whether an agent secures a

Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Customer Data Management
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
February 23, 2026
Can AI Finally Deliver the Audience of One?
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?

The persistent chime of a new notification in a cluttered digital landscape remains the most direct and profitable bridge between a multi-billion-dollar brand and its global customer base. While pundits once predicted that the rise of immersive social commerce and

What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?

The Fifty-Year-Old Inbox Revolution The digital landscape is a graveyard of abandoned social platforms and fleeting viral trends, yet one singular communication channel has survived over five decades to remain the most profitable tool in a marketer’s collection. While social

  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?

The relentless pressure to deliver instant, personalized service across every digital channel has pushed the limits of traditional customer support to a breaking point. As organizations navigate this complexity, the recent transition of Calabrio into the unified Verint brand signals

MarTech

All MarTech News

How Can We Accurately Measure Marketing Success and ROI?
  • Digital Marketing
February 10, 2025
How Can We Accurately Measure Marketing Success and ROI?

Understanding the success or failure of marketing efforts within a business is a complex task that goes beyond merely measuring

Preparing Teams for AI-Driven Customer Experience and Marketing Success
  • Customer Experience (CX)
February 10, 2025
Preparing Teams for AI-Driven Customer Experience and Marketing Success

In today’s rapidly evolving business landscape, artificial intelligence (AI) is profoundly shaping customer experience (CX) and marketing strategies. As companies

How Can Account-Based Marketing Transform Your Business Growth?
  • B2B Marketing
February 10, 2025
How Can Account-Based Marketing Transform Your Business Growth?

In today’s highly competitive business landscape, companies are constantly seeking innovative strategies to stay ahead of their rivals and achieve

How Will You Promote Content Effectively in 2025?
  • Content Marketing Technology
February 10, 2025
How Will You Promote Content Effectively in 2025?

Content promotion is set to undergo significant transformations driven by new technologies and evolving consumer behavior. The digital landscape is

How Can SMEs Turn Data Overload into Manageable Insights?
  • Customer Data Management
February 10, 2025
How Can SMEs Turn Data Overload into Manageable Insights?

Small and medium-sized enterprises (SMEs) often find themselves overwhelmed by the huge data volumes generated through their marketing technology (Martech)

How Can Conversion Data Enhance Top-of-Funnel Marketing?
  • Digital Marketing
February 10, 2025
How Can Conversion Data Enhance Top-of-Funnel Marketing?

In today’s competitive market, leveraging data effectively can be the difference between a successful marketing campaign and a missed opportunity.

How Is Einstein Copilot Transforming CRM with AI-Powered Automation?
  • Customer Data Management
February 10, 2025
How Is Einstein Copilot Transforming CRM with AI-Powered Automation?

Salesforce, the world’s leading customer relationship management (CRM) platform, has unveiled a groundbreaking innovation known as Einstein Copilot. This cutting-edge

Streamlining Processes to Enhance Customer Experience and Satisfaction
  • Customer Experience (CX)
February 10, 2025
Streamlining Processes to Enhance Customer Experience and Satisfaction

In today’s fast-paced business environment, delivering an exceptional customer experience is paramount. Customers expect seamless and intuitive interactions with businesses,

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MarTech

Popular Stories

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Customer Data Management
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?

Assessing the Disconnect Between Market Price and Fundamentals The dramatic divergence between a company’s operational success and its equity valuation often creates the most lucrative entry points for disciplined investors. Salesforce currently finds itself at such a crossroads, with its

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

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MarTech

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How Does People.ai Transform Sales with Dynamics 365 AI?
  • Customer Data Management
May 21, 2024
How Does People.ai Transform Sales with Dynamics 365 AI?

The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane,

How Can Feedback Shape a Customer-Centric Company Culture?
  • Customer Experience (CX)
February 6, 2025
How Can Feedback Shape a Customer-Centric Company Culture?

Building a customer-centric company culture is more than just a buzzword; it’s a strategic approach that can lead to significant

Maximizing Customer Retention Through Effective VoC Programs
  • Customer Experience (CX)
February 11, 2025
Maximizing Customer Retention Through Effective VoC Programs

Retaining customers today is challenging. Shoppers have access to more information and choices than ever before. Prospects can educate themselves

  • Customer Experience (CX)
February 4, 2026
Customer Trust Now Depends on Vendor Security
  • Marketing Automation / Email Marketing
February 11, 2026
Why Does TikTok Understand Attention Better Than Email?
  • Customer Experience (CX)
April 30, 2025
Bridging the B2B Consumption Gap to Boost Lead Conversion
  • B2B Marketing
November 14, 2025
Trust and Authenticity Shape the Future of B2B Marketing