MarTech

February 23, 2026

Top Real Estate Agents Use Smarter CRMs to Drive Growth

The modern real estate landscape has reached a critical tipping point where the traditional reliance on manual labor is being rapidly superseded by high-velocity, intelligence-driven operations. In a market where a few minutes can determine whether an agent secures a

February 23, 2026

Is CRM Stock Finally Trading Below Its Intrinsic Value?

February 23, 2026

What is the State of Enterprise Email Marketing in 2026?

February 23, 2026

Can AI Finally Deliver the Audience of One?

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Marketing Automation

February 23, 2026

What is the State of Enterprise Email Marketing in 2026?

The persistent chime of a new notification in a cluttered digital landscape remains the most direct and profitable bridge between a multi-billion-dollar brand and its global customer base. While pundits once predicted that the rise of immersive social commerce and

February 23, 2026

Can AI Finally Deliver the Audience of One?

The Fifty-Year-Old Inbox Revolution The digital landscape is a graveyard of abandoned social platforms and fleeting viral trends, yet one singular communication channel has survived over five decades to remain the most profitable tool in a marketer’s collection. While social

February 23, 2026

How Will Verint’s Unified Brand Advance CX Automation?

The relentless pressure to deliver instant, personalized service across every digital channel has pushed the limits of traditional customer support to a breaking point. As organizations navigate this complexity, the recent transition of Calabrio into the unified Verint brand signals

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February 17, 2025

AI UGC Revolutionizes Creative Testing and Efficiency in Mobile Marketing

The undeniable revolution that AI-generated user-generated content (AI UGC) has brought to mobile marketing is both fascinating and transformative. AI-powered

February 17, 2025

How Can CRM Software Boost Fundraising for Nonprofits?

Nonprofit organizations often encounter significant challenges when it comes to their fundraising efforts. With the ever-increasing competition for donor attention

February 17, 2025

Personalization Evolution: From Names in Emails to AI-Driven Experiences

Personalization in marketing and customer experience (CX) has significantly transformed over the years, evolving from simple tactics like using a

February 17, 2025

Effective SEO Strategies for Agencies: Boost Rankings and Traffic

In the competitive world of digital marketing, agencies must stay ahead of the curve to ensure their clients’ success and

February 14, 2025

Lusha Acquires Novacy to Democratize AI-Powered Sales Intelligence

Lusha, a global leader in B2B sales intelligence, has recently expanded its capabilities by acquiring Novacy, a prominent conversation intelligence

February 14, 2025

Is Treasure Data’s CDP Trade-Up Program the Solution to Your CDP Woes?

In the fast-paced world of digital marketing and customer data management, businesses often suffer due to outdated and underperforming customer

February 14, 2025

Hightouch and Databricks Partner to Revolutionize Retail Media Networks

In an aggressive bid to challenge retail media titans like Amazon and Walmart Connect, Hightouch has unveiled a groundbreaking solution

February 14, 2025

How Are CDPs and AI Shaping the Future of Customer Data Management?

In today’s rapidly evolving digital landscape, organizations are relentlessly seeking effective ways to harness the power of data to enhance

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November 25, 2025

Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

February 6, 2026

Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

February 20, 2026

Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

February 6, 2026

Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

February 6, 2026

Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

February 6, 2026

Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

February 6, 2026

Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

February 6, 2026

How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

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