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MarTech

  • Customer Data Management
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth

The modern real estate landscape has reached a critical tipping point where the traditional reliance on manual labor is being rapidly superseded by high-velocity, intelligence-driven operations. In a market where a few minutes can determine whether an agent secures a

Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Customer Data Management
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
February 23, 2026
Can AI Finally Deliver the Audience of One?
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?

The persistent chime of a new notification in a cluttered digital landscape remains the most direct and profitable bridge between a multi-billion-dollar brand and its global customer base. While pundits once predicted that the rise of immersive social commerce and

What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?

The Fifty-Year-Old Inbox Revolution The digital landscape is a graveyard of abandoned social platforms and fleeting viral trends, yet one singular communication channel has survived over five decades to remain the most profitable tool in a marketer’s collection. While social

  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?

The relentless pressure to deliver instant, personalized service across every digital channel has pushed the limits of traditional customer support to a breaking point. As organizations navigate this complexity, the recent transition of Calabrio into the unified Verint brand signals

MarTech

All MarTech News

Modernize Contact Centers: Overcome Legacy Tech for Better Performance
  • Customer Experience (CX)
February 18, 2025
Modernize Contact Centers: Overcome Legacy Tech for Better Performance

In today’s fast-paced business environment, the need for modernizing contact centers has never been more critical. The outdated legacy systems

How Can SEO Increase Bookings for Your Vacation Rentals?
  • Content Marketing Technology
February 18, 2025
How Can SEO Increase Bookings for Your Vacation Rentals?

Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a

How Are AR and VR Transforming Retail Marketing Strategies?
  • Digital Marketing
February 17, 2025
How Are AR and VR Transforming Retail Marketing Strategies?

In a retail landscape that is increasingly driven by digital innovation, augmented reality (AR) and virtual reality (VR) are not

Mastering E-Marketing Communication: Strategies for Digital Success
  • Digital Marketing
February 17, 2025
Mastering E-Marketing Communication: Strategies for Digital Success

E-marketing communication refers to leveraging online tools and digital platforms to engage and interact with audiences. This concept marks a

How Will TrueData’s New Identity API Transform Ad Targeting?
  • Customer Data Management
February 17, 2025
How Will TrueData’s New Identity API Transform Ad Targeting?

In the rapidly evolving world of digital advertising, effective identity management is becoming increasingly crucial to connect with precise audiences

How Can AI-Driven Sales Automation Transform Your Sales Strategies?
  • Digital Marketing
February 17, 2025
How Can AI-Driven Sales Automation Transform Your Sales Strategies?

In today’s fiercely competitive business landscape, traditional manual sales processes have proven to be significant roadblocks to organizational growth and

How Can AI Revolutionize Your Email Marketing Strategy?
  • Marketing Automation / Email Marketing
February 17, 2025
How Can AI Revolutionize Your Email Marketing Strategy?

With the increasing complexity and competition in the digital marketing landscape, businesses are turning to AI-powered solutions to stay ahead.

Is Your Marketing Strategy Too Dependent on Social Media?
  • Digital Marketing
February 17, 2025
Is Your Marketing Strategy Too Dependent on Social Media?

In today’s digital age, social media has become a cornerstone of marketing strategies for businesses of all sizes. Its potential

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MarTech

Popular Stories

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Marketing Automation / Email Marketing
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

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MarTech

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  • Customer Data Management
Salesforce Positioned for Long-Term Growth with AI and Cloud Investments
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  • Digital Marketing
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Can AI Feel Human? The Future of Empathetic Customer Service
  • Customer Experience (CX)
October 30, 2025
Can AI Feel Human? The Future of Empathetic Customer Service

Imagine a world where a frustrated customer calls a helpline, expecting the usual robotic responses, only to be met with

AI Transforming Contact Centers with Personalized, Efficient Solutions
  • Customer Experience (CX)
November 6, 2024
AI Transforming Contact Centers with Personalized, Efficient Solutions

Artificial Intelligence (AI) has rapidly evolved from a supplementary tool to a core component of contact center operations, driven by

Maximizing E-commerce Success: An Analysis of Essential Email Marketing Tools and Strategies
  • Marketing Automation / Email Marketing
October 12, 2023
Maximizing E-commerce Success: An Analysis of Essential Email Marketing Tools and Strategies

In today’s digital age, e-commerce businesses need to implement effective marketing strategies to build lasting customer relationships, drive sales, and

  • Customer Experience (CX)
January 13, 2025
How Can Companies Elevate Customer Experience in 2025?
  • Content Marketing Technology
December 1, 2023
The Power of Updating Website Content for Business Success
  • Customer Data Management
November 20, 2024
Boost Sales-Marketing Collaboration: Integrate LinkedIn with Your CRM
  • Customer Experience (CX)
January 14, 2025
Customer Satisfaction and Retention Strategies for Sustainable Growth