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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Understanding Consumorphosis: Adapting CX for Multiple Customer Identities
  • Customer Experience (CX)
February 26, 2025
Understanding Consumorphosis: Adapting CX for Multiple Customer Identities

The main disruption changing our customer experience (CX) isn’t driven by cutting-edge technology or innovative business strategies but rather by

Mastering Customer Experience: The Key to Business Success
  • Customer Experience (CX)
February 26, 2025
Mastering Customer Experience: The Key to Business Success

In today’s highly competitive business landscape, mastering customer experience (CX) has become essential for any organization striving for success. The

What Key Features Should You Look for in AI Customer Support Tools?
  • Customer Experience (CX)
February 26, 2025
What Key Features Should You Look for in AI Customer Support Tools?

When evaluating AI customer support tools, it’s crucial to consider several key features that can significantly enhance your customer service

How Can Leaders Cultivate a Customer-Obsessed Culture?
  • Customer Experience (CX)
February 26, 2025
How Can Leaders Cultivate a Customer-Obsessed Culture?

In today’s competitive business landscape, creating a customer-obsessed culture is not merely favorable but essential for long-term success. Leaders play

Marathon Group’s Approach to Customer Retention in Automotive Industry
  • Customer Experience (CX)
February 26, 2025
Marathon Group’s Approach to Customer Retention in Automotive Industry

In the competitive and ever-evolving automotive industry, Marathon Group has identified customer retention as a key strategy for sustained success.

Evolving Content Trends 2025: Embracing Simplicity and Interactivity
  • Content Marketing Technology
February 26, 2025
Evolving Content Trends 2025: Embracing Simplicity and Interactivity

With an ever-evolving digital landscape and the relentless surge of information at users’ fingertips, the future of content creation is

Transforming the Roofing Industry: The Power of Roofing CRM Systems
  • Customer Data Management
February 26, 2025
Transforming the Roofing Industry: The Power of Roofing CRM Systems

The roofing industry has seen a significant transformation with the advent of Roofing Customer Relationship Management (CRM) systems. These systems

Can Botify’s Agentic AI Automation Transform Digital Search Strategies?
  • Customer Data Management
February 26, 2025
Can Botify’s Agentic AI Automation Transform Digital Search Strategies?

As digital search strategies evolve in response to changing consumer behaviors and the rise of AI-driven platforms, Botify has stepped

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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  • Customer Data Management
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  • Marketing Automation / Email Marketing
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How Is AI Transforming Marketing into Conversational Engagement?

Diving into the evolving landscape of marketing, I’m thrilled to sit down with Aisha Amaira, a MarTech expert whose deep

Unlocking Outlook: How to Execute Mass Email Campaigns and the Prospects of Alternatives
  • Marketing Automation / Email Marketing
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Unlocking Outlook: How to Execute Mass Email Campaigns and the Prospects of Alternatives

In today’s digital age, businesses rely heavily on email marketing campaigns to engage with their audience and drive sales. While

Is MailerLite the Best Value in Email Marketing?
  • Marketing Automation / Email Marketing
January 14, 2026
Is MailerLite the Best Value in Email Marketing?

In the complex world of marketing technology, choosing the right tool can feel overwhelming, especially for small businesses and creators.

  • Digital Marketing
July 2, 2025
Brisbane’s Digital Marketing Fuels Global Economic Growth
  • Customer Data Management
July 22, 2025
2025’s Best CRM Software With Integrated Email Marketing
  • Digital Marketing
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How Can Link-in-Bio Tools Revolutionize Social Media Marketing?
  • Digital Marketing
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Leveraging SMM Panels to Boost Brand Loyalty Through Engagement