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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

AI Overviews Outpace Organic Search in Volatility, SEO Strategies Shift
  • Content Marketing Technology
February 27, 2025
AI Overviews Outpace Organic Search in Volatility, SEO Strategies Shift

In the ever-evolving landscape of search engine optimization (SEO), recent research has highlighted a significant trend: AI Overviews (AIOs) are

Mastering Customer Data Key to Quadrupling Revenue Growth: Virtusa Study
  • Customer Data Management
February 27, 2025
Mastering Customer Data Key to Quadrupling Revenue Growth: Virtusa Study

In an age where businesses are inundated with vast amounts of customer data, harnessing its full potential separates the leaders

How Will Pega’s New AI Tool Transform Customer Engagement Strategies?
  • Digital Marketing
February 27, 2025
How Will Pega’s New AI Tool Transform Customer Engagement Strategies?

In today’s fiercely competitive market, organizations must constantly innovate to meet skyrocketing customer expectations for personalized and engaging interactions. Pegasystems

How Will Mailchimp’s New Popup Forms Benefit Marketers and SMBs?
  • Marketing Automation / Email Marketing
February 27, 2025
How Will Mailchimp’s New Popup Forms Benefit Marketers and SMBs?

Intuit Mailchimp has recently unveiled a series of product enhancements, including a completely revamped popup forms feature currently in beta.

Hightouch Raises $80M to Boost AI-Driven Marketing Personalization
  • Marketing Automation / Email Marketing
February 26, 2025
Hightouch Raises $80M to Boost AI-Driven Marketing Personalization

In a significant development for the marketing and AI sectors, Hightouch, a leading entity in data and AI technology, has

How Can Airlines Enhance Traveler Engagement with Destination Content?
  • Content Marketing Technology
February 26, 2025
How Can Airlines Enhance Traveler Engagement with Destination Content?

Airlines frequently focus their marketing strategies on the booking phase, engaging with potential travelers primarily when they are ready to

AI Revolutionizes Customer Engagement with Personalized Support
  • Customer Experience (CX)
February 26, 2025
AI Revolutionizes Customer Engagement with Personalized Support

The rapid advancement of Artificial Intelligence (AI) technology is fundamentally transforming the way businesses engage with their customers. By leveraging

How Can Content Personalization Transform Ecommerce Success?
  • B2B Marketing
February 26, 2025
How Can Content Personalization Transform Ecommerce Success?

Content personalization is revolutionizing the ecommerce landscape, making it imperative for businesses to adapt to this trend. As consumer expectations

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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  • Marketing Automation / Email Marketing
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  • Customer Experience (CX)
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  • Customer Data Management
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Mastering the Art of Engaging Cold Emails: Strategies for Success
  • Marketing Automation / Email Marketing
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Mastering the Art of Engaging Cold Emails: Strategies for Success

As a sales professional, you know that cold emails can be a powerful tool for reaching potential clients and generating

Decoding the Future: Navigating Customer Experience Technology Trends and Innovations
  • Customer Experience (CX)
July 21, 2023
Decoding the Future: Navigating Customer Experience Technology Trends and Innovations

In today’s competitive business landscape, companies are realizing the crucial role that customer experience (CX) plays in their bottom line.

The Transformative Power of AI in CRM: Delivering Personalized Interactions and Building Meaningful Relationships
  • Customer Data Management
September 5, 2023
The Transformative Power of AI in CRM: Delivering Personalized Interactions and Building Meaningful Relationships

In today’s highly competitive business landscape, understanding and catering to customer needs is crucial. This is where the power of

  • Digital Marketing
June 21, 2024
How Will Cart.com and Authentic Brands Drive eCommerce Growth?
  • Customer Data Management
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The Efficiency of CRM Automation: Empowering Sales Teams for Business Growth
  • Content Marketing Technology
July 30, 2025
How Is AI Shaping SEO and Search Behavior in APAC?
  • Content Marketing Technology
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How Can Brands Stand Out With AI in a Crowded Digital Market?