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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Mastering Customer Feedback: Proven Strategies from Industry Experts
  • Customer Experience (CX)
March 6, 2025
Mastering Customer Feedback: Proven Strategies from Industry Experts

Engaging with customers and understanding their needs is crucial for any business aiming for sustained growth and loyal client relationships.

How Can B2B Marketers Effectively Link Content to Revenue?
  • Content Marketing Technology
March 6, 2025
How Can B2B Marketers Effectively Link Content to Revenue?

In the fast-paced world of B2B marketing, the ability to link content marketing efforts directly to revenue outcomes has become

How Will Content Marketing Evolve and Adapt by 2025?
  • Content Marketing Technology
March 6, 2025
How Will Content Marketing Evolve and Adapt by 2025?

Content marketing is set for transformative changes, driven by rapid technological advancements and fundamental shifts in consumer behavior. Marketers must

How Can AI Revolutionize Digital Marketing with Totaligent’s Platform?
  • Digital Marketing
March 6, 2025
How Can AI Revolutionize Digital Marketing with Totaligent’s Platform?

In today’s competitive digital landscape, marketers face the constant challenge of efficiently reaching and engaging their audience while filtering out

How Can Content Moderation Enhance Your UGC Strategy?
  • Content Marketing Technology
March 6, 2025
How Can Content Moderation Enhance Your UGC Strategy?

User-generated content (UGC) has revolutionized the way businesses engage with their customers and build brand loyalty. This type of content—ranging

Wealthbox and Perennial Financial Services Forge Strategic CRM Partnership
  • Customer Data Management
March 6, 2025
Wealthbox and Perennial Financial Services Forge Strategic CRM Partnership

In the ever-evolving world of financial technology, Wealthbox, the highest-rated CRM software for financial advisors, has made a significant move

Will New Data Privacy Laws Hamper the Future of AI Marketing?
  • Customer Data Management
March 6, 2025
Will New Data Privacy Laws Hamper the Future of AI Marketing?

Emerging data privacy laws are set to transform the landscape of AI marketing. As regulatory scrutiny intensifies, organizations must navigate

How Can Businesses Optimize Sales and Marketing for 2025 Success?
  • Digital Marketing
March 6, 2025
How Can Businesses Optimize Sales and Marketing for 2025 Success?

Businesses are navigating a rapidly evolving landscape where technological advancements and changing consumer behaviors demand innovative strategies to remain competitive.

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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  • Customer Data Management
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  • Customer Data Management
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  • Digital Marketing
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  • Digital Marketing
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Transforming Sales Forecasting with AI for Enhanced Accuracy and Strategy

In today’s fast-paced business environment, precise sales forecasting is crucial for strategic decisions and overall success. Traditional methods often fall

Evolving B2B Marketing: Demandbase Adapts to New Market Challenges
  • B2B Marketing
December 4, 2024
Evolving B2B Marketing: Demandbase Adapts to New Market Challenges

The landscape of B2B marketing is undergoing significant changes, driven by smarter buyers, evolving technologies, and shifting digital environments. Demandbase,

Trend Analysis: SEO Content Audit Innovation
  • Content Marketing Technology
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Trend Analysis: SEO Content Audit Innovation

The digital landscape of 2025 is witnessing a seismic shift in how content drives visibility, with search engines and AI-powered

  • Customer Experience (CX)
May 1, 2025
Understanding Consumorphosis: The New Wave in Consumer Behavior
  • Marketing Automation / Email Marketing
April 19, 2023
How AI-powered tools can transform your email marketing process
  • Content Marketing Technology
August 21, 2023
Building a High-Impact Content Marketing Strategy: Solving Audience Needs and Establishing Thought Leadership
  • Content Marketing Technology
December 19, 2023
Mastering the Art of Successful Marketing: Strategies and Tactics in Content Creation and Delivery