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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Why Top Martech and Ecommerce Vendors Stand Out to B2C Brands
  • Marketing Automation / Email Marketing
March 10, 2025
Why Top Martech and Ecommerce Vendors Stand Out to B2C Brands

In an ever-evolving market landscape, B2C brands display a distinct preference for certain martech and ecommerce vendors, driven by a

Klaviyo Named Top Email Marketing Platform for 2025 by Software Experts
  • Marketing Automation / Email Marketing
March 10, 2025
Klaviyo Named Top Email Marketing Platform for 2025 by Software Experts

In a recent evaluation by Software Experts, Klaviyo has been recognized as the top email marketing platform for 2025. This

Innovative Digital Content Formats to Revitalize Your Marketing Strategy
  • Content Marketing Technology
March 7, 2025
Innovative Digital Content Formats to Revitalize Your Marketing Strategy

Generating fresh and engaging digital content consistently is a significant challenge for marketers. Traditional formats like blog posts and videos,

How Is AR Transforming Word-of-Mouth Marketing and Consumer Behavior?
  • Digital Marketing
March 7, 2025
How Is AR Transforming Word-of-Mouth Marketing and Consumer Behavior?

In today’s fast-paced digital landscape, word-of-mouth marketing has undergone a significant transformation, especially with the advent of augmented reality (AR)

Is Conversational Commerce Revolutionizing Digital Advertising?
  • Digital Marketing
March 7, 2025
Is Conversational Commerce Revolutionizing Digital Advertising?

A study commissioned by Smartly and conducted by Forrester Consulting reveals a significant advancement in digital advertising: the rise of

GetResponse Boosts Affiliate Commissions with Program Relaunch
  • Marketing Automation / Email Marketing
March 7, 2025
GetResponse Boosts Affiliate Commissions with Program Relaunch

GetResponse, a prominent email marketing and automation platform, has announced the relaunch of its Affiliate Program, introducing significant enhancements designed

Is Personalized Advertising Causing Discomfort Among Americans?
  • B2B Marketing
March 7, 2025
Is Personalized Advertising Causing Discomfort Among Americans?

In recent times, there has been a notable rise in discomfort among Americans regarding personalized online ads, as a new

Is Your CRM System Stifling Growth? Discover Salesforce FSC Benefits
  • Customer Data Management
March 7, 2025
Is Your CRM System Stifling Growth? Discover Salesforce FSC Benefits

Is your current CRM system holding your financial services firm back? In today’s fast-paced world, outdated CRM solutions like Microsoft

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MarTech

Popular Stories

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

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  • B2B Marketing
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  • Customer Experience (CX)
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  • Customer Data Management
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  • Customer Data Management
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  • Customer Experience (CX)
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Championing Customer Experience in 2023: Strategies for CX Leaders Amid Economic Challenges

The customer experience (CX) trend is growing fast, and businesses are looking for ways to sustain customer loyalty and boost

Transform URLs Into Engaging Videos With AI-Powered VidAU
  • Content Marketing Technology
April 25, 2025
Transform URLs Into Engaging Videos With AI-Powered VidAU

In an era where viewers’ attention spans continually shrink, marketers face an undeniable challenge: how to produce compelling video content

How Can You Maximize Your Paid Social Media ROI?
  • Digital Marketing
May 19, 2025
How Can You Maximize Your Paid Social Media ROI?

In the rapidly evolving landscape of digital marketing, maximizing paid social media ROI has never been more critical for businesses

  • Content Marketing Technology
June 15, 2023
Online Learning Videos: Avoiding Common Mistakes and Prioritizing Engaging Storytelling
  • Marketing Automation / Email Marketing
October 15, 2024
Email Marketing Evolves: Navigating Apple iOS 18’s Game-Changing Features
  • Customer Data Management
November 3, 2023
Mastering the Customer Data Platform: Harnessing Data for a Tailored Customer Journey
  • Marketing Automation / Email Marketing
February 12, 2025
Which Email Platform Wins: Shopify Email or Klaviyo for Ecommerce?