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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

How Will the Enhanced FNB and Pick n Pay Partnership Benefit Customers?
  • Customer Experience (CX)
March 21, 2025
How Will the Enhanced FNB and Pick n Pay Partnership Benefit Customers?

First National Bank (FNB) and Pick n Pay have embarked on an enhanced partnership designed to significantly improve the customer

Is Your Enterprise Data Ready for Generative AI in Customer Service?
  • Customer Experience (CX)
March 21, 2025
Is Your Enterprise Data Ready for Generative AI in Customer Service?

Generative AI (GenAI) is transforming the landscape of customer service by enabling personalized, efficient, and scalable interactions. However, the success

How Does SendCloud Enhance SaleSmartly’s Email Marketing Efficiency?
  • Marketing Automation / Email Marketing
March 21, 2025
How Does SendCloud Enhance SaleSmartly’s Email Marketing Efficiency?

In an increasingly digital world, efficient email marketing has become crucial for maintaining customer engagement and achieving business goals. Recognizing

How Can Aisera’s Partner Program Drive Enterprise AI Transformation?
  • Digital Marketing
March 20, 2025
How Can Aisera’s Partner Program Drive Enterprise AI Transformation?

In the rapidly evolving technology landscape, enterprises are increasingly turning towards artificial intelligence (AI) to streamline operations and enhance service

SalesHood Recognized in Gartner 2025 Market Guide for Digital Sales Rooms
  • Digital Marketing
March 20, 2025
SalesHood Recognized in Gartner 2025 Market Guide for Digital Sales Rooms

In an era where digital transformation is the backbone of business operations, SalesHood, an AI-driven sales enablement platform, has made

How Can Piper Revolutionize B2B Marketing with AI Efficiency?
  • B2B Marketing
March 20, 2025
How Can Piper Revolutionize B2B Marketing with AI Efficiency?

In the rapidly evolving world of B2B marketing, the inclusion of advanced technologies has become a crucial element for success.

How Can AI Elevate Your Marketing Strategy in 2025?
  • Marketing Automation / Email Marketing
March 20, 2025
How Can AI Elevate Your Marketing Strategy in 2025?

Marketing strategies are undergoing a significant transformation with the advent of artificial intelligence (AI). The year 2025 has seen businesses

Is Your Organization Ready for the Future of Customer Data Platforms?
  • Customer Data Management
March 20, 2025
Is Your Organization Ready for the Future of Customer Data Platforms?

The rapid evolution of Customer Data Platforms (CDPs) has generated significant interest among businesses looking to optimize their data management

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MarTech

Popular Stories

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

  • Customer Data Management
February 19, 2026
AI Can Finally Deliver on Your CRM’s Promise

For decades, Customer Relationship Management (CRM) systems have been marketed with the powerful promise of revolutionizing sales and marketing, yet for most organizations, they have become little more than glorified digital filing cabinets. These platforms, intended to drive revenue and

  • Content Marketing Technology
February 20, 2026
How Do You Scale Video Without Losing Your Brand?

The explosive growth of video content has fundamentally reshaped how businesses communicate, with explainer videos, product demos, and social media clips becoming essential tools for audience engagement. As organizations ramp up their video production to meet this demand, a subtle

  • Content Marketing Technology
February 20, 2026
AI-Powered SEO Management – Review

The rapid integration of proprietary Artificial Intelligence into search marketing represents a significant and defining shift for an industry perpetually in flux, promising a new frontier of precision and strategic depth. This review will explore the evolution of this technology

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How Will Yahoo and Google’s New Email Rules Impact Users?
  • Marketing Automation / Email Marketing
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How Will Yahoo and Google’s New Email Rules Impact Users?

In a bid to enhance the integrity of email communications, Yahoo and Google have introduced new measures targeted at bulk

How to Boost the Utilization of Marketing Content by Your Sales Team
  • Digital Marketing
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How to Boost the Utilization of Marketing Content by Your Sales Team

Marketing content is one of the most valuable assets for driving sales. However, research has shown that up to 70%

AI and Human Creativity: The Future of Marketing Content Strategy
  • Content Marketing Technology
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AI and Human Creativity: The Future of Marketing Content Strategy

In the digital age, marketers face increasing challenges such as fragmented data, manual processes, and instinct-driven decisions, making it harder

  • Marketing Automation / Email Marketing
December 3, 2025
Which Email Marketing Tools Are Best for Small Businesses?
  • Customer Experience (CX)
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  • Content Marketing Technology
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Experts Say AI and Brand Authority Will Define SEO in 2026
  • Content Marketing Technology
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