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MarTech

  • Customer Data Management
July 21, 2025
How Will Zoho CRM Change Google Ads Management?

The digital advertising landscape is evolving rapidly, with the integration of Zoho CRM into Google Ads marking a pivotal shift for marketers. As customer relationship management (CRM) becomes increasingly central to targeted campaigns, this development notably enhances advertisers’ capacity to

How Will Zoho CRM Change Google Ads Management?
  • Customer Data Management
July 21, 2025
Can AI Transform CRM Systems and Mindsets for Success?
  • Customer Data Management
July 21, 2025
How Do CDPs Revolutionize Customer Experience?
  • Marketing Automation / Email Marketing
July 21, 2025
Is AI Automation Transforming Marketing Efficiency?
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On Trend MarTech​

Popular Stories

  • B2B Marketing
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Digital Marketing
Are Startups Ready for the Digital Marketing Talent Battle?
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • Customer Experience (CX)
How Does Voca CIC Revolutionize Customer Engagement?
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
  • Marketing Automation / Email Marketing
AI-Driven Marketing Analytics – Review
July 21, 2025
AI-Driven Marketing Analytics – Review
  • Customer Experience (CX)
How Is AI Revolutionizing Customer Experiences?
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Customer Experience (CX)
Natterbox Launches AI Tools to Revolutionize Customer Support
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support
  • Content Marketing Technology
Boost Small Business Visibility With Content Marketing
July 11, 2025
Boost Small Business Visibility With Content Marketing
  • Content Marketing Technology
Trend Analysis: Content Moderation in Social Media
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Customer Experience (CX)
Lucidya Secures $30M to Boost AI-Powered Customer Experience
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
July 21, 2025
Is AI Automation Transforming Marketing Efficiency?

In today’s digital landscape, marketing efficiency has become a crucial aspect for businesses as they strive to maintain a competitive edge. Companies increasingly seek to streamline operations, optimizing processes while maximizing return on investment. With the introduction of AI automation

Is AI Automation Transforming Marketing Efficiency?
  • Marketing Automation / Email Marketing
AI-Driven Marketing Analytics – Review
July 21, 2025
AI-Driven Marketing Analytics – Review

The marketing landscape has been undergoing a profound transformation with artificial intelligence driving a substantial shift toward more data-driven strategies. In this dynamic environment, tools that simplify data management and boost campaign efficiency are invaluable. AppsFlyer, a prominent player in

  • Marketing Automation / Email Marketing
Trend Analysis: Marketing Workflow Automation
July 18, 2025
Trend Analysis: Marketing Workflow Automation

Imagine a bustling business landscape where teams tirelessly strive to enhance collaboration, yet often find themselves confined by traditional boundaries. Marketing workflow automation emerges as a beacon of innovation, offering a robust solution to break these silos. In today’s dynamic

MarTech

All MarTech News

Optimizing B2B Onboarding with AI and Human Touch
  • B2B Marketing
June 26, 2025
Optimizing B2B Onboarding with AI and Human Touch

Business-to-business (B2B) onboarding processes are evolving significantly, reflecting a shift toward seamless, tech-driven, and personalized customer interactions. Despite notable advancements

Martech 2025: AI Integration & CDPs Redefine Marketing Strategy
  • Customer Data Management
June 26, 2025
Martech 2025: AI Integration & CDPs Redefine Marketing Strategy

In the current marketing technology landscape, the persistent drive to assimilate cutting-edge tools such as Artificial Intelligence (AI) and Customer

How Will AI Revolutionize CRM Platforms by 2025?
  • Marketing Automation / Email Marketing
June 25, 2025
How Will AI Revolutionize CRM Platforms by 2025?

In the year 2025, the landscape of Customer Relationship Management (CRM) platforms has witnessed a significant transformation, largely driven by

How Will AI Transform Email Marketing in 2025?
  • Marketing Automation / Email Marketing
June 25, 2025
How Will AI Transform Email Marketing in 2025?

The digital marketing landscape of 2025 is significantly shaped by artificial intelligence, revolutionizing how businesses interact with their audience through

Google-Proofing Paid Search: Enhance Relevance and Navigation
  • Marketing Automation / Email Marketing
June 25, 2025
Google-Proofing Paid Search: Enhance Relevance and Navigation

In the world of digital marketing, staying ahead of the ever-changing algorithms and guidelines set forth by Google is a

AI Tools Revolutionize Digital Marketing Efficiency and Strategy
  • Digital Marketing
June 25, 2025
AI Tools Revolutionize Digital Marketing Efficiency and Strategy

Artificial Intelligence (AI) tools have become a mainstay in the digital marketing landscape, transforming the way businesses engage with consumers

Evolving CX Leadership: Strategy, AI, and Global Challenges
  • Customer Experience (CX)
June 25, 2025
Evolving CX Leadership: Strategy, AI, and Global Challenges

In today’s rapidly evolving corporate environment, customer experience (CX) leadership faces unprecedented challenges and opportunities. No longer relegated to just

Crafting Messages That Keep Customers at the Heart
  • Customer Experience (CX)
June 25, 2025
Crafting Messages That Keep Customers at the Heart

In today’s fast-paced digital age, where consumers are bombarded with countless messages from brands daily, businesses face the challenge of

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MarTech

Popular Stories

  • B2B Marketing
April 4, 2024
Maximizing ABM in 2024: Leveraging Actionable Org Charts

In 2024, account-based marketing (ABM) has shifted toward highly focused campaigns promising better returns. Central to this ABM evolution is the actionable org chart. This sophisticated tool does more than list company roles; it reveals key insights into the power

  • Customer Experience (CX)
November 29, 2023
The Importance of Offering 24/7 Customer Support – Building Lasting Relationships and Fueling Business Growth

A customer’s journey with you doesn’t end as soon as they purchase your products or services. It starts from there. It’s your responsibility to be there for your customers around the clock and help them make the most of the

  • Customer Experience (CX)
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?

In a significant stride toward redefining customer engagement, AudioCodes’ Voca Conversational Interaction Center (CIC) has emerged as a leading force in the industry. Marked by its integration with Microsoft Teams, Voca CIC has played an integral role in enhancing customer

  • Customer Experience (CX)
July 1, 2024
How Can Customer Feedback Transform Your Marketing Strategy?

Understanding your customers’ needs and expectations is crucial in creating marketing strategies that resonate and drive brand growth. In fact, 73% of consumers globally anticipate that companies will understand their unique demands. This is where the role of customer feedback

  • Customer Experience (CX)
July 2, 2024
How Do Businesses Enhance CX After the Pandemic’s Digital Shift?

The COVID-19 pandemic significantly accelerated digital transformation across numerous industries, including customer experience (CX). Companies worldwide adopted new technologies and systems to cater to the sudden demand for online interactions. Yet, despite making considerable investments, the overall quality of CX

  • Customer Experience (CX)
July 2, 2024
How Can Retailers Boost Customer Loyalty in 2024?

The rapidly evolving landscape of online retail has made customer loyalty more important than ever. With the influx of new technologies and shifting consumer behaviors, brands need to adapt to ensure lasting engagement and repeat business. This article explores eight

  • Marketing Automation / Email Marketing
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

  • Marketing Automation / Email Marketing
July 21, 2025
AI-Driven Marketing Analytics – Review

The marketing landscape has been undergoing a profound transformation with artificial intelligence driving a substantial shift toward more data-driven strategies. In this dynamic environment, tools that simplify data management and boost campaign efficiency are invaluable. AppsFlyer, a prominent player in

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How Is AI Revolutionizing Marketing Strategies Today?
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  • Customer Experience (CX)
How Does Exceptional CX Drive Memorable Marketing and Growth?
January 16, 2025
How Does Exceptional CX Drive Memorable Marketing and Growth?
  • Customer Data Management
Salesforce Unveils EinsteinGPT: A Revolution in AI-Powered CRM Solutions
February 7, 2025
Salesforce Unveils EinsteinGPT: A Revolution in AI-Powered CRM Solutions
  • Digital Marketing
May 19, 2025
How Can You Maximize Your Paid Social Media ROI?
  • Digital Marketing
September 16, 2024
Can Social Media Solve the Fake Product Reviews Problem?
  • Marketing Automation / Email Marketing
June 19, 2024
Satisfi Labs Enhances Engagement with Factoreal Acquisition
  • Content Marketing Technology
November 20, 2024
How Will Topic Clusters Transform SEO Strategies by 2025?
How Can a Social Media Planner Boost Your Marketing Strategy?
  • Content Marketing Technology
June 16, 2025
How Can a Social Media Planner Boost Your Marketing Strategy?

In today’s fast-paced digital landscape, where social media continues to evolve and multiply, marketers and business owners face the challenge

Mastering the Marketing Landscape: A Comprehensive Guide on Growth Marketing and Demand Generation
  • Digital Marketing
November 13, 2023
Mastering the Marketing Landscape: A Comprehensive Guide on Growth Marketing and Demand Generation

In a rapidly evolving digital landscape, traditional marketing strategies are no longer sufficient to drive success. The emergence of growth

Evolving B2B Buyer Behavior: Strategies for Lasting Engagement
  • Content Marketing Technology
May 6, 2025
Evolving B2B Buyer Behavior: Strategies for Lasting Engagement

The landscape of B2B purchasing has experienced notable shifts as businesses navigate increasingly complex dynamics driven by more independent buyer

  • Customer Experience (CX)
May 5, 2025
Elevating Business Strategy Through Integrated Customer Experience
  • Content Marketing Technology
March 24, 2025
Key Trends Shaping the Future of Influencer Marketing in 2025
  • Marketing Automation / Email Marketing
December 6, 2023
Revolutionizing Legal Client Relations: McCabes Lawyers Amplifies DealCloud Platform with Intapp’s Cutting-Edge Tools
  • Customer Experience (CX)
September 27, 2024
Executing a Comprehensive B2B Customer Experience Strategy