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MarTech

  • B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing

The evolving landscape of B2B marketing increasingly relies on the nuanced interpretations rendered by generative AI, reflecting a shift from traditional brand interactions. The launch of Chorus by a UK agency marks a transformative moment, enabling brands to dissect how

Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Customer Experience (CX)
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Storytelling in Branded Content
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Popular Stories

  • B2B Marketing
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Digital Marketing
Are Startups Ready for the Digital Marketing Talent Battle?
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • Customer Experience (CX)
Natterbox Launches AI Tools to Revolutionize Customer Support
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support
  • Customer Experience (CX)
Lucidya Secures $30M to Boost AI-Powered Customer Experience
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience
  • Customer Experience (CX)
How Is AI Revolutionizing Customer Experiences?
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Customer Experience (CX)
How Does Voca CIC Revolutionize Customer Engagement?
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • Customer Experience (CX)
Is Customer Experience Key to Business Survival?
July 18, 2025
Is Customer Experience Key to Business Survival?
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
  • Content Marketing Technology
Trend Analysis: Content Moderation in Social Media
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Customer Data Management
Is Your AI Strategy Falling Short Due to Bad CRM Data?
July 16, 2025
Is Your AI Strategy Falling Short Due to Bad CRM Data?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
July 18, 2025
Trend Analysis: Marketing Workflow Automation

Imagine a bustling business landscape where teams tirelessly strive to enhance collaboration, yet often find themselves confined by traditional boundaries. Marketing workflow automation emerges as a beacon of innovation, offering a robust solution to break these silos. In today’s dynamic

Trend Analysis: Marketing Workflow Automation
  • Marketing Automation / Email Marketing
Could Automation Revolutionize UK Advertising Strategies?
July 17, 2025
Could Automation Revolutionize UK Advertising Strategies?

As the digital landscape evolves, companies face mounting pressures to adapt amidst budget constraints and the disappearance of third-party cookies. On July 15, leaders from AdCellerant, Google, Yext, and other industry giants converged at the Courthouse Hotel Soho Cinema in

  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

MarTech

All MarTech News

Embracing the Employee Experience Economy for Business Growth
  • Customer Experience (CX)
June 26, 2025
Embracing the Employee Experience Economy for Business Growth

In an era where the landscape of business is continually evolving, the focus has shifted significantly from traditional metrics of

AI-Powered Sales Prospecting – Review
  • B2B Marketing
June 26, 2025
AI-Powered Sales Prospecting – Review

In an era where businesses strive for increased efficiency and effective sales strategies, Athean’s AI-powered sales prospecting tool emerges as

Is Total Experience the Future of Business Strategy?
  • Customer Experience (CX)
June 26, 2025
Is Total Experience the Future of Business Strategy?

In a world where technology is rapidly transforming, businesses must adopt novel strategies to maintain their competitive edge. Total Experience

Are You Maximizing PPC ROI Through Smart Audience Filters?
  • Content Marketing Technology
June 26, 2025
Are You Maximizing PPC ROI Through Smart Audience Filters?

In today’s competitive digital marketing landscape, ensuring that every dollar spent on Pay-Per-Click (PPC) campaigns yields the greatest possible return

Balancing Brand Awareness and Demand Generation for Growth
  • B2B Marketing
June 26, 2025
Balancing Brand Awareness and Demand Generation for Growth

In the ever-evolving landscape of B2B marketing, one persistent challenge remains: striking a balance between brand awareness and demand generation.

Optimizing B2B Onboarding with AI and Human Touch
  • B2B Marketing
June 26, 2025
Optimizing B2B Onboarding with AI and Human Touch

Business-to-business (B2B) onboarding processes are evolving significantly, reflecting a shift toward seamless, tech-driven, and personalized customer interactions. Despite notable advancements

Martech 2025: AI Integration & CDPs Redefine Marketing Strategy
  • Customer Data Management
June 26, 2025
Martech 2025: AI Integration & CDPs Redefine Marketing Strategy

In the current marketing technology landscape, the persistent drive to assimilate cutting-edge tools such as Artificial Intelligence (AI) and Customer

How Will AI Revolutionize CRM Platforms by 2025?
  • Marketing Automation / Email Marketing
June 25, 2025
How Will AI Revolutionize CRM Platforms by 2025?

In the year 2025, the landscape of Customer Relationship Management (CRM) platforms has witnessed a significant transformation, largely driven by

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MarTech

Popular Stories

  • Customer Experience (CX)
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience

In a significant development for the AI industry within the Middle East and North Africa region, Lucidya, a prominent leader in AI-powered customer experience management, has successfully completed its Series B funding round, raising a remarkable $30 million. This milestone

  • B2B Marketing
April 4, 2024
Maximizing ABM in 2024: Leveraging Actionable Org Charts

In 2024, account-based marketing (ABM) has shifted toward highly focused campaigns promising better returns. Central to this ABM evolution is the actionable org chart. This sophisticated tool does more than list company roles; it reveals key insights into the power

  • Customer Experience (CX)
July 18, 2025
How Is AI Revolutionizing Customer Experiences?

Picture this: As you scroll through your favorite shopping app, it almost feels like the platform knows you better than you know yourself. From personalized recommendations to instant customer support that sounds eerily human, your experience is smoother and more

  • Customer Experience (CX)
July 18, 2025
Is Customer Experience Key to Business Survival?

Amidst fierce competition and ever-evolving consumer expectations, businesses face the persistent challenge of standing out. According to industry experts, the secret weapon often lies in delivering exceptional customer experiences. A compelling and positive customer journey can create a loyal customer

  • Customer Experience (CX)
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?

In a significant stride toward redefining customer engagement, AudioCodes’ Voca Conversational Interaction Center (CIC) has emerged as a leading force in the industry. Marked by its integration with Microsoft Teams, Voca CIC has played an integral role in enhancing customer

  • Marketing Automation / Email Marketing
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

  • Marketing Automation / Email Marketing
June 22, 2023
SugarCRM as a Marketing Automation Leader: Innovating CRM with AI-Powered Predictive Lead Scoring

Customer Relationship Management (CRM) is a vital aspect of any company’s success. In today’s fast-paced business environment, companies require powerful CRM platforms that are intuitive, user-friendly, and can deliver actionable insights. One such platform that has received high praise is

  • Marketing Automation / Email Marketing
June 22, 2023
Harnessing the Power of AI: A New Era for Luxury Brand Marketing on Social Media

In today’s digital world, social media is an essential part of any business’s marketing strategy. Social media platforms provide an excellent opportunity to connect with potential customers and maintain relationships with existing ones. However, with the increasing number of people

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MarTech

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  • Customer Experience (CX)
Top Brands Transform Customer Experience with AI and Personalization
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  • Marketing Automation / Email Marketing
Mastering Holiday Email Marketing: Strategic Insights, Performance Metrics, and Successful Practices
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Mastering Holiday Email Marketing: Strategic Insights, Performance Metrics, and Successful Practices
  • Digital Marketing
How Does Emotional Intelligence Drive Success in B2B Sales?
March 10, 2025
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  • Marketing Automation / Email Marketing
November 1, 2023
Mastering Cold Email Marketing: A Comprehensive Approach to Audience Engagement and Business Growth
  • Content Marketing Technology
October 3, 2023
The Art of Creating Engaging Content: Building a Loyal and Active Social Media Audience
  • Digital Marketing
September 27, 2024
How Can You Effectively Engage Millennial B2B Buyers?
  • Customer Experience (CX)
October 8, 2024
AI’s Growing Role in Customer Service: Will it Replace 51% by 2034?
Balancing Authenticity and Innovation in Modern Marketing Strategies
  • Content Marketing Technology
March 28, 2025
Balancing Authenticity and Innovation in Modern Marketing Strategies

Navigating the complex landscape of modern marketing presents a significant challenge for brands. As the digital era propels constant innovation,

The Harmful Effects of Low-Value Content and the Need for Strategically Aligned Information
  • Content Marketing Technology
November 17, 2023
The Harmful Effects of Low-Value Content and the Need for Strategically Aligned Information

In today’s digital landscape, delivering the right information to the right audience at the right time is crucial for the

Advancements Driving Growth in the Real Estate CRM System Market
  • Customer Data Management
October 11, 2024
Advancements Driving Growth in the Real Estate CRM System Market

The Real Estate CRM System Market has been experiencing robust growth, driven by several key factors that are reshaping the

  • Customer Experience (CX)
August 28, 2024
Air India Adds Multilingual Support to Enhance Customer Experience
  • Customer Data Management
July 30, 2024
Twilio revolutionizes customer data handling with Linked Audiences at Summit
  • B2B Marketing
September 4, 2024
Are Revenue Marketing Platforms the Future of B2B Marketing?
  • Marketing Automation / Email Marketing
August 10, 2023
Brevo vs. MailChimp: Embracing Advanced Email Marketing and Automation Tools for Modern Business Needs