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MarTech

  • B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing

The evolving landscape of B2B marketing increasingly relies on the nuanced interpretations rendered by generative AI, reflecting a shift from traditional brand interactions. The launch of Chorus by a UK agency marks a transformative moment, enabling brands to dissect how

Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Customer Experience (CX)
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Content Moderation in Social Media
  • Content Marketing Technology
July 18, 2025
Trend Analysis: Storytelling in Branded Content
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Popular Stories

  • Digital Marketing
Are Startups Ready for the Digital Marketing Talent Battle?
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • B2B Marketing
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Customer Experience (CX)
Lucidya Secures $30M to Boost AI-Powered Customer Experience
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience
  • Customer Experience (CX)
Natterbox Launches AI Tools to Revolutionize Customer Support
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support
  • Customer Experience (CX)
How Does Voca CIC Revolutionize Customer Engagement?
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • Customer Experience (CX)
Is Customer Experience Key to Business Survival?
July 18, 2025
Is Customer Experience Key to Business Survival?
  • Customer Experience (CX)
How Is AI Revolutionizing Customer Experiences?
July 18, 2025
How Is AI Revolutionizing Customer Experiences?
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
  • Content Marketing Technology
Boost Small Business Visibility With Content Marketing
July 11, 2025
Boost Small Business Visibility With Content Marketing
  • Content Marketing Technology
Trend Analysis: Content Moderation in Social Media
July 18, 2025
Trend Analysis: Content Moderation in Social Media
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
July 18, 2025
Trend Analysis: Marketing Workflow Automation

Imagine a bustling business landscape where teams tirelessly strive to enhance collaboration, yet often find themselves confined by traditional boundaries. Marketing workflow automation emerges as a beacon of innovation, offering a robust solution to break these silos. In today’s dynamic

Trend Analysis: Marketing Workflow Automation
  • Marketing Automation / Email Marketing
Could Automation Revolutionize UK Advertising Strategies?
July 17, 2025
Could Automation Revolutionize UK Advertising Strategies?

As the digital landscape evolves, companies face mounting pressures to adapt amidst budget constraints and the disappearance of third-party cookies. On July 15, leaders from AdCellerant, Google, Yext, and other industry giants converged at the Courthouse Hotel Soho Cinema in

  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

MarTech

All MarTech News

AI-Driven E-Commerce: Enhancing Product Visibility and Sales
  • Customer Data Management
June 27, 2025
AI-Driven E-Commerce: Enhancing Product Visibility and Sales

In the evolving landscape of e-commerce, a paradigm shift is underway as artificial intelligence (AI) becomes an integral part of

Can AI Vlogs Revolutionize TikTok Fame?
  • Digital Marketing
June 27, 2025
Can AI Vlogs Revolutionize TikTok Fame?

TikTok has transcended traditional social media boundaries and secured its place as a cultural phenomenon, especially among younger users around

Is Your Marketing Strategy Ready for Automation in 2025?
  • Marketing Automation / Email Marketing
June 26, 2025
Is Your Marketing Strategy Ready for Automation in 2025?

Marketing automation has rapidly become a cornerstone of successful marketing strategies, transforming how brands engage with their audiences. This shift

Top Marketing Automation Tools Recommended by G2 Superusers
  • Marketing Automation / Email Marketing
June 26, 2025
Top Marketing Automation Tools Recommended by G2 Superusers

Revolutionizing Marketing Through Automation The Power of Automation and Integration Central to the allure of marketing automation tools is their

Can VXconnect Revolutionize Utility Customer Engagement?
  • Customer Experience (CX)
June 26, 2025
Can VXconnect Revolutionize Utility Customer Engagement?

As the utility and energy sectors strive to keep up with rapid technological advancements and evolving customer expectations, VertexOne emerges

How Can Automation Elevate Your Marketing ROI?
  • Marketing Automation / Email Marketing
June 26, 2025
How Can Automation Elevate Your Marketing ROI?

In the realm of modern marketing, automation stands as a powerful ally, reshaping the landscape by enhancing operational efficiency and

Gray Nomads: Transforming Customer Experience in Business
  • Customer Experience (CX)
June 26, 2025
Gray Nomads: Transforming Customer Experience in Business

In an era where evolving workforce dynamics and technological progress converge, the concept of retirement is undergoing a substantial transformation.

SMS Communication Tools – Review
  • Digital Marketing
June 26, 2025
SMS Communication Tools – Review

In an era defined by rapid communication and technological evolution, SMS communication tools have emerged as pivotal players for businesses

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MarTech

Popular Stories

  • Customer Experience (CX)
July 18, 2025
Is Customer Experience Key to Business Survival?

Amidst fierce competition and ever-evolving consumer expectations, businesses face the persistent challenge of standing out. According to industry experts, the secret weapon often lies in delivering exceptional customer experiences. A compelling and positive customer journey can create a loyal customer

  • B2B Marketing
April 4, 2024
Maximizing ABM in 2024: Leveraging Actionable Org Charts

In 2024, account-based marketing (ABM) has shifted toward highly focused campaigns promising better returns. Central to this ABM evolution is the actionable org chart. This sophisticated tool does more than list company roles; it reveals key insights into the power

  • Marketing Automation / Email Marketing
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

  • Content Marketing Technology
July 18, 2025
Trend Analysis: Content Moderation in Social Media

Content moderation has emerged as a pressing issue in the social media landscape, as platforms must constantly balance free expression with the need to curb harmful content. The rapid growth of user-generated content has intensified this challenge, demanding more sophisticated

  • Content Marketing Technology
July 11, 2025
Boost Small Business Visibility With Content Marketing

In today’s competitive digital marketplace, small businesses often face numerous challenges in standing out and gaining online visibility. With the digital landscape evolving rapidly, the pressure to remain visible and relevant is mounting. According to a recent study, businesses using

  • Customer Experience (CX)
February 3, 2025
How Can Inclusive Tech Revolutionize Customer Experiences?

The landscape of customer experience has been undergoing a profound transformation, driven by advancements in inclusive technology. Integrating varied technologies like omnichannel solutions, CRM, speech analytics, and AI strategies, businesses are significantly enhancing operational efficiency and customer reach. Omnichannel solutions

  • Customer Data Management
July 16, 2025
Is Your AI Strategy Falling Short Due to Bad CRM Data?

In the ever-evolving business landscape, the integration of AI with CRM systems is growing as a primary driver for innovation. However, a staggering disconnect between perceived CRM data quality and its true condition is hindering this progress. As organizations dive

  • B2B Marketing
July 16, 2025
B2B Buyers Show Preference Before Evaluations Begin

In today’s fast-paced B2B landscape, marketers are challenged like never before. As new research reshapes our understanding of buyer behavior, professionals are looking for ways to navigate and influence the purchasing journey long before it officially begins. To shed light

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Loyalty in Consumer Business – Harnessing the Power of Personalization and Customer Data
  • Customer Data Management
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Loyalty in Consumer Business – Harnessing the Power of Personalization and Customer Data

In today’s competitive marketplace, loyalty is the not-so-secret ingredient to running a successful consumer business. Acquiring new customers is undoubtedly

How Can Brands Stand Out With AI in a Crowded Digital Market?
  • Content Marketing Technology
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How Can Brands Stand Out With AI in a Crowded Digital Market?

In today’s digital landscape, brands face the daunting challenge of distinguishing their content strategies amidst an overwhelming flood of AI-generated

Understanding Hreflang: A Guide to Boosting International SEO
  • Content Marketing Technology
May 13, 2025
Understanding Hreflang: A Guide to Boosting International SEO

Navigating the complexities of SEO can be daunting, especially when targeting multiple international markets, where the proper use of hreflang

  • Customer Data Management
September 4, 2024
Is Salesforce’s New Office Policy a Step Back or Boost for Collaboration?
  • Marketing Automation / Email Marketing
August 10, 2023
Mastering Email Marketing with AI: Strategic Use of ChatGPT as a Campaign Assistant
  • Customer Experience (CX)
June 3, 2025
Are You Equipping Your Frontline for Customer Experience Success?
  • B2B Marketing
June 13, 2023
How to Choose Between ABM and Demand Gen: Understanding the Differences