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MarTech

  • B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing

The evolving landscape of B2B marketing increasingly relies on the nuanced interpretations rendered by generative AI, reflecting a shift from traditional brand interactions. The launch of Chorus by a UK agency marks a transformative moment, enabling brands to dissect how

Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Digital Marketing
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • Customer Experience (CX)
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • Customer Data Management
July 17, 2025
Can Brands Integrate Personal and Professional Customer Data?
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Popular Stories

  • Digital Marketing
Are Startups Ready for the Digital Marketing Talent Battle?
July 17, 2025
Are Startups Ready for the Digital Marketing Talent Battle?
  • Customer Experience (CX)
Natterbox Launches AI Tools to Revolutionize Customer Support
July 14, 2025
Natterbox Launches AI Tools to Revolutionize Customer Support
  • Customer Experience (CX)
Lucidya Secures $30M to Boost AI-Powered Customer Experience
July 17, 2025
Lucidya Secures $30M to Boost AI-Powered Customer Experience
  • Customer Experience (CX)
How Does Voca CIC Revolutionize Customer Engagement?
July 17, 2025
How Does Voca CIC Revolutionize Customer Engagement?
  • B2B Marketing
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
July 18, 2025
Chorus Helps Brands Decode AI Perceptions in B2B Marketing
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
  • Customer Data Management
Can Brands Integrate Personal and Professional Customer Data?
July 17, 2025
Can Brands Integrate Personal and Professional Customer Data?
  • Customer Data Management
Is Your AI Strategy Falling Short Due to Bad CRM Data?
July 16, 2025
Is Your AI Strategy Falling Short Due to Bad CRM Data?
  • B2B Marketing
B2B Buyers Show Preference Before Evaluations Begin
July 16, 2025
B2B Buyers Show Preference Before Evaluations Begin
  • Content Marketing Technology
Boost Small Business Visibility With Content Marketing
July 11, 2025
Boost Small Business Visibility With Content Marketing
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
July 17, 2025
Could Automation Revolutionize UK Advertising Strategies?

As the digital landscape evolves, companies face mounting pressures to adapt amidst budget constraints and the disappearance of third-party cookies. On July 15, leaders from AdCellerant, Google, Yext, and other industry giants converged at the Courthouse Hotel Soho Cinema in

Could Automation Revolutionize UK Advertising Strategies?
  • Marketing Automation / Email Marketing
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth
July 17, 2025
Backstroke Secures $2.8M for AI-Driven Email Marketing Growth

Backstroke, a cutting-edge generative AI email marketing platform tailored for e-commerce brands, has successfully raised $2.8 million in funding to further fuel its expansion. The investment, spearheaded by Allos Ventures with continued support from High Alpha and Ground Game Ventures,

  • Marketing Automation / Email Marketing
How to Build a Winning Marketing Team for Real Growth?
July 16, 2025
How to Build a Winning Marketing Team for Real Growth?

Understanding the Significance of a Well-Structured Marketing Team A structured marketing team serves as the backbone of any company’s growth strategy. It enables precise targeting, efficient execution of campaigns, and the seamless integration of marketing activities with overall business objectives.

MarTech

All MarTech News

Master Content Batching for Agencies to Boost Efficiency
  • Content Marketing Technology
July 2, 2025
Master Content Batching for Agencies to Boost Efficiency

In the fast-paced world of digital marketing, agencies face the monumental task of juggling content creation across multiple clients and

Google AI Search: Volatility and SEO Opportunities Analyzed
  • Content Marketing Technology
July 2, 2025
Google AI Search: Volatility and SEO Opportunities Analyzed

As technology continues to advance at a rapid pace, search engines have increasingly adopted artificial intelligence to improve user experience,

Customizable CRM Workflows: A Strategic Necessity for 2025
  • Customer Data Management
July 1, 2025
Customizable CRM Workflows: A Strategic Necessity for 2025

Enhanced Efficiency and Time Savings The capacity to automate repetitive and time-consuming tasks in CRM systems translates into significant operational

Bridging Digital Divide to Elevate Advertising Creativity
  • Digital Marketing
July 1, 2025
Bridging Digital Divide to Elevate Advertising Creativity

In an era where advanced technology permeates every facet of business operations, the impact of digital media on advertising creativity

How Is MobiContact Revolutionizing CRM Integration?
  • Customer Data Management
July 1, 2025
How Is MobiContact Revolutionizing CRM Integration?

In today’s competitive business environment, customer relationship management (CRM) is pivotal in maintaining meaningful client connections. MobiContact, developed by iMobility,

Sitecore’s AI Revolutionizes Digital Customer Engagement
  • Customer Data Management
July 1, 2025
Sitecore’s AI Revolutionizes Digital Customer Engagement

In an age where digital engagement defines the success of brands, Sitecore has pioneered a groundbreaking solution. It has launched

Is Influencer Marketing Transforming B2B Strategies?
  • B2B Marketing
July 1, 2025
Is Influencer Marketing Transforming B2B Strategies?

The landscape of Business-to-Business (B2B) marketing is witnessing a transformative shift with the growing integration of influencer collaborations into strategic

MarTech and Email Marketing: Boosting Engagement and Revenue
  • Marketing Automation / Email Marketing
July 1, 2025
MarTech and Email Marketing: Boosting Engagement and Revenue

In today’s complex digital environment, connecting marketing technology (MarTech) with email marketing is transforming business strategies by significantly boosting both

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MarTech

Popular Stories

  • Customer Data Management
July 16, 2025
Is Your AI Strategy Falling Short Due to Bad CRM Data?

In the ever-evolving business landscape, the integration of AI with CRM systems is growing as a primary driver for innovation. However, a staggering disconnect between perceived CRM data quality and its true condition is hindering this progress. As organizations dive

  • B2B Marketing
July 16, 2025
B2B Buyers Show Preference Before Evaluations Begin

In today’s fast-paced B2B landscape, marketers are challenged like never before. As new research reshapes our understanding of buyer behavior, professionals are looking for ways to navigate and influence the purchasing journey long before it officially begins. To shed light

  • Customer Experience (CX)
February 3, 2025
How Can Inclusive Tech Revolutionize Customer Experiences?

The landscape of customer experience has been undergoing a profound transformation, driven by advancements in inclusive technology. Integrating varied technologies like omnichannel solutions, CRM, speech analytics, and AI strategies, businesses are significantly enhancing operational efficiency and customer reach. Omnichannel solutions

  • Customer Data Management
July 17, 2025
Can Brands Integrate Personal and Professional Customer Data?

In today’s complex digital landscape, brands face a significant challenge: bridging the gap between consumer expectations and personalized experiences. Despite accumulating vast amounts of data, businesses struggle to deliver meaningful interactions. A glaring flaw lies in categorizing interactions either as

  • Marketing Automation / Email Marketing
October 16, 2024
How Will Google’s 2024 Gmail Updates Impact Email Marketers?

Google’s February 2024 Gmail guidelines usher in significant changes that every email marketer must understand and adapt to for continued success in a rapidly evolving landscape. Google’s new updates aim to enhance email security and user experience, but such changes

  • Customer Experience (CX)
February 3, 2025
Enhancing CX Accountability with Real-Time Data Integration

In today’s highly competitive market landscape, businesses strive to deliver exemplary customer experiences (CX) that not only satisfy but also delight their customers at every interaction point. However, achieving such a level of CX satisfaction requires more than just enabling

  • B2B Marketing
July 17, 2025
Unlocking B2B Success with User-Generated Content Strategies

In an evolving business landscape where authenticity and credibility play crucial roles, user-generated content (UGC) emerges as a transformative tool in B2B marketing. UGC creates a platform where audiences resonate with true experiences and shared stories rather than crafted advertisements.

  • Content Marketing Technology
March 12, 2025
SERPsculpt Launches Cutting-Edge Content-At-Scale Program for B2B SEO

SERPsculpt, a renowned B2B SaaS SEO agency, has unveiled its latest innovation — a content-at-scale program crafted to enhance organic search rankings for B2B companies by 2025. This paradigm-shifting initiative aims to counter the inefficiencies inherent in traditional content production

Check out more content or features in the following different areas

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MarTech

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Unraveling the Mystery of Account-Based Marketing (ABM): Unleashing Effective Strategies for Success
October 2, 2023
Unraveling the Mystery of Account-Based Marketing (ABM): Unleashing Effective Strategies for Success
  • Digital Marketing
LinkedIn for Sales Professionals: The Ultimate Platform for Connecting, Generating Leads, and More
May 16, 2023
LinkedIn for Sales Professionals: The Ultimate Platform for Connecting, Generating Leads, and More
  • Customer Data Management
How Can CRM and ERP Integration Unlock Business Potential?
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  • Customer Experience (CX)
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Orchestrating Customer Experience: Embracing the Experience Supply Chain
  • Customer Data Management
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How to Build Strong Customer Relationships and Achieve Business Success
  • Customer Data Management
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Microsoft unveils new AI-powered features for the Dynamics 365 Customer Insights platform
  • Marketing Automation / Email Marketing
July 25, 2023
Guarding Commercial Email Lists: AtData’s Innovating Solution — List Guard
AI-Driven Search Essential for Better Customer Experience
  • Customer Experience (CX)
April 9, 2025
AI-Driven Search Essential for Better Customer Experience

The customer service landscape has evolved dramatically with the rise of digital interactions, where instant access to relevant information is

Personalized Customer Experience: Revolutionizing Retail Marketing in 2024
  • Customer Experience (CX)
February 13, 2024
Personalized Customer Experience: Revolutionizing Retail Marketing in 2024

Retail marketing is evolving profoundly as we journey through 2024, shedding its transaction-based skin to embrace the emerging realm of

Is New Look’s Omnichannel Strategy the Future of Customer Experience?
  • Customer Experience (CX)
January 22, 2025
Is New Look’s Omnichannel Strategy the Future of Customer Experience?

The shifting landscape of retail has placed an increased emphasis on customer experience, forcing companies to rethink traditional models and

  • Customer Experience (CX)
February 14, 2025
How Is AI Transforming Customer Experience Tools and Strategies?
  • Content Marketing Technology
September 25, 2024
Mastering SEO: Key Elements for Boosting Organic Web Traffic
  • Customer Data Management
November 30, 2023
Salesforce Einstein GPT (Generative AI for CRM) has emerged as a game-changer, changing the way businesses engage with customers and make data-driven decisions
  • Customer Data Management
April 28, 2023
Unlocking Sales Success: Embracing CRM Implementation and Leveraging Sales Leadership